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Paula's Choice vs VR

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Paula's Choice and VR are distinct skincare lines offering varied solutions for daily routines. The American brand founded in 1995 features serums, cleansers, moisturizers, toners, and more, built around hyaluronic acid, glycerin, and vitamin c, while skincare enthusiasts deeply appreciate VR for the sensory pleasure of its moisturizers and the considered design of its formulas. Paula's Choice products fit oily skin and acne-prone skin best, whereas the latter suits combination, sensitive, and dry skin best. They differ primarily in their core ingredient philosophies, as glycerin significantly increased skin hydration and restored barrier function in the former, while the brand continually refines its offerings to meet evolving daily needs.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

unilever.comtracxn.com

This page compares some of the most popular Paula's Choice and VR products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Paula's Choice vs VR products

Questions and answers

Paula's Choice or VR: which is better?

Paula's Choice offers a much wider range of products on this page with High to Superior Lovi fit levels across most skin types, whereas VR only features a single moisturizer with High to Average fits. Paula's Choice helps address various concerns using ingredients like retinol and niacinamide, which may improve skin aging and pigmentation.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

What is the difference between Paula's Choice and VR?

Paula's Choice offers a wide selection of fragrance-free exfoliants, serums, and moisturizers with high fit levels for oily and acne-prone skin, whereas VR is a smaller brand featuring just one fragrance-free moisturizer on this page. Reviewers note that Paula's Choice products have a smooth texture but come with a high price and packaging issues.

Paula's Choice or VR: which moisturizer is better?

Paula's Choice offers a much wider selection of moisturizers on this page with varying Lovi fit levels for different skin types, whereas VR only features a single PDRN CREAM. Paula's Choice products on this page often help target specific concerns like aging or dark spots.

Which is more affordable, Paula's Choice or VR?

The products on this page for Paula's Choice have reviewers mostly mentioning high price as a drawback, while VR offers a single moisturizer with no pricing notes mentioned.

Which causes fewer breakouts, Paula's Choice or VR?

Paula's Choice offers a wider range of products tailored for acne-prone skin, such as the CLEAR Pore Normalizing Cleanser, which has a Superior fit level for oily acne-prone skin, whereas VR only features a single moisturizer on the page with an Average fit level for that skin type.

When were Paula's Choice and VR founded and who owns them?

Paula's Choice was founded in 1995 in the United States and has been owned by Unilever since 2021. VR was founded in 2018 and is independently owned.

Do Paula's Choice and VR products contain fragrance?

Paula's Choice and VR products on this page list no fragrance in their ingredients.

Which brand offers more products for dry skin, Paula's Choice or VR?

Paula's Choice offers significantly more products for dry skin than VR, featuring items like the Skin Recovery Enriched Calming Toner and Replenishing Moisturizer which help support dry skin types. In comparison, VR lists only one moisturizer on this page with an Average fit for dry skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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