TruSkin skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

TruSkin is an American skincare brand founded in 2013 and owned by American Pacific Group since 2021.

TruSkin is warmly embraced for its botanical-infused serums and balanced formulas. Its products suit combination, dry, and sensitive skin best because of their gentle botanical infusions. The standout products for particular concerns include the Facial Serum for acne-prone skin, the Vitamin C Super Serum for hyperpigmentation, and the Tea Tree Clear Skin Serum for blemishes. These treatments deliver targeted care for everyday skin health.

This page covers some of the most popular TruSkin products; for the whole TruSkin range, with a fit score for every product, use the Lovi app.

TruSkin serums and treatments

Facial Serum

Questions and answers

Is TruSkin worth it?

TruSkin offers effective routines, with Lovi rating the TruSkin-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. The TruSkin products on this page list no fragrance in their ingredients.

What are TruSkin's best products?

Facial Serum is TruSkin's best product, rating High for dry, mature, dry sensitive, and acne-prone skin, and Average for the remaining skin types. Lovi rates the TruSkin-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

Does TruSkin cause breakouts?

TruSkin is unlikely to cause breakouts, and Lovi rates the TruSkin-focused routine Superior for acne-prone skin. The Facial Serum on this page also has a High fit for acne-prone skin.

Is TruSkin fragrance-free?

Yes, every product among the TruSkin products on this page lists no fragrance in its ingredients. Lovi rates the TruSkin-focused routines Superior for dry, sensitive, oily, combination, and acne-prone skin.

What are the key ingredients in TruSkin products?

TruSkin products feature key ingredients like sodium hyaluronate, ascorbic acid, centella asiatica, glycerin, and vitamin E. These ingredients help provide moisture, soothe the skin, and support a bright, smooth appearance.

Dermatologic Therapy, 2022 Journal of Cosmetic Dermatology, 2020

How do I build a TruSkin skincare routine?

To build a TruSkin routine, you apply the Facial Serum to clean skin, which leaves your face soft and smooth. Lovi rates the TruSkin-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.

What are good alternatives to TruSkin?

Good alternatives to TruSkin include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. Lovi rates the CeraVe-focused routine High for dry skin and sensitive skin, and Superior for oily skin, combination skin, and acne-prone skin.

TruSkin vs CeraVe: which is better?

TruSkin rates higher than CeraVe for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. Lovi rates the TruSkin-focused routine Superior for all five skin types, while the CeraVe-focused routine rates High for dry and sensitive skin and Superior for the others.

Who owns TruSkin, and where is it from?

TruSkin is an American brand founded in 2013, owned by American Pacific Group since 2021.

pitchbook.com truskin.com tracxn.com

Is TruSkin cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list TruSkin as cruelty-free.

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Research behind TruSkin's key ingredients

Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence
Sodium hyaluronate · Dermatologic Therapy, 2022
Anti-aging and brightening effects of a topical treatment containing vitamin C, vitamin E, and raspberry leaf cell culture extract: A split-face, randomized controlled trial
Ascorbic acid · Journal of Cosmetic Dermatology, 2020
Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract
Centella asiatica · Indian Journal of Pharmaceutical Sciences, 2016
Effect of a topical antioxidant serum containing vitamin C, vitamin E, and ferulic acid after Q-switched 1064-nm Nd:YAG laser for treatment of environment-induced skin pigmentation
Ascorbic acid · Journal of Cosmetic Dermatology, 2020
The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study
Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017

7 more studies

Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy
Centella asiatica · Molecules, 2023
Fatty acids based α-Tocopherol loaded nanostructured lipid carrier gel: In vitro and in vivo evaluation for moisturizing and anti-aging effects
Vitamin e · Journal of Cosmetic Dermatology, 2020
Efficacy of a topical serum containing L-ascorbic acid, neohesperidin, pycnogenol, tocopherol, and hyaluronic acid in relation to skin aging signs
Vitamin e · Journal of Cosmetic Dermatology, 2022
Development of stable tocopherol succinate-loaded ethosomes to enhance transdermal permeation: In vitro and in vivo characterizations
Vitamin e · Journal of Cosmetic Dermatology, 2022
Tocopherol succinate-loaded ethosomal gel synthesized by cold method technique: Deeper biophysical characterizations for translational application on human skin
Vitamin e · Journal of Cosmetic Dermatology, 2024
Nanostructured Lipid Carrier Based Gel Containing α-Tocopherol and α-Tocopheryl Acetate for Synergistic Cutaneous Antiaging Efficacy
Vitamin e tocopheryl acetate · Scientific Reports, 2025
Safety assessment on comedogenicity of dermatological products containing d-alpha tocopheryl acetate in Asian subjects: A double-blind randomized controlled trial
Vitamin e tocopheryl acetate · Contemporary Clinical Trials Communications, 2021

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Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

Nadia Kapleva, MS

Co-founder, Medical Director

Cosmetic chemist, cosmetologist, aesthetic products developer
Alexey Shagraev, PhD

Co-founder, CEO and CTO

PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
Dr. Sofía Perea Pérez, MD, MSc

Medical Board

Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
Aishani Shah, MD

Medical Board

Specialist dermatologist, MBBS, MD, IFAAD
Asya Zubkova, MS

Medical Board

Cosmetic chemist, SCS, IFSCC member
Hanna Kurets, MD

Medical Board, Medical Advisor

Dermatology MD
Elina Nazarenko, MD

Medical Board

Dermatology and diagnostic consultant
Victoria Derkova, MS

Medical Board

Cosmetic chemist, cosmetic development technologist