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Elta MD skincare

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

Elta MD is an American skincare brand founded in 1988 and owned by Colgate-Palmolive Company since 2018.

investor.colgatepalmolive.comsec.govhappi.comeltamd.com

Elta MD is widely loved for its nourishing moisturizers and thoughtful formulas. Its products suit sensitive, dry, and combination skin best due to their gentle, hydrating composition. The standout products for particular concerns include, for acne-prone skin, the AM Restore Moisturizer. Regular use helps maintain optimal moisture balance without clogging pores.

This page covers some of the most popular Elta MD products; for the whole Elta MD range, with a fit score for every product, use the Lovi app.

Elta MD moisturizers

Questions and answers

Is Elta MD worth it?

Elta MD is worth it for most skin types, as Lovi rates the brand-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, every Elta MD product on this page lists no fragrance in its ingredients.

What are Elta MD's best products?

AM Restore Moisturizer is the standout product for Elta MD on this page. Lovi rates it High across every skin type, including dry, oily, sensitive, and acne-prone skin.

Which Elta MD moisturizer is best for dry skin?

AM Restore Moisturizer is the best Elta MD moisturizer for dry skin. Lovi rates AM Restore Moisturizer High for dry skin.

Does Elta MD cause breakouts?

Elta MD is unlikely to cause breakouts because AM Restore Moisturizer fits oily and acne-prone skin well and the Elta MD products on this page list no fragrance. Lovi rates the Elta MD-focused routine Superior for acne-prone skin.

Is Elta MD fragrance-free?

Yes, every one of the Elta MD products on this page lists no fragrance in its ingredients.

What are the key ingredients in Elta MD products?

Elta MD products feature key ingredients like niacinamide, hyaluronic acid, panthenol, and glycerin to help nourish and hydrate the skin. Niacinamide helps reduce skin discoloration, while hyaluronic acid and glycerin support lasting moisture. Panthenol also helps calm the skin and restore its natural barrier.

The British Journal of Dermatology, 2002Dermatologic Therapy, 2022

How do I build a Elta MD skincare routine?

To build an Elta MD routine, use the AM Restore Moisturizer for hydration and skin health. Lovi rates the Elta MD-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

What are good alternatives to Elta MD?

Good alternatives to Elta MD include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. Lovi rates the CeraVe-focused routine High for dry and sensitive skin, and Superior for oily, combination, and acne-prone skin.

Elta MD vs CeraVe: which is better?

Elta MD rates Superior for dry, oily, sensitive, combination, and acne-prone skin, whereas CeraVe rates High for dry and sensitive skin while matching Elta MD with a Superior fit for oily, combination, and acne-prone skin.

Who owns Elta MD, and where is it from?

Elta MD is an American brand founded in 1988, owned by Colgate-Palmolive Company since 2018.

investor.colgatepalmolive.comsec.govhappi.comeltamd.com

Is Elta MD cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Elta MD as cruelty-free.

Research behind Elta MD's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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