IPSA skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

IPSA is a Japanese skincare brand founded in 1986 and owned by Shiseido Company, Limited.

IPSA is widely loved for its bespoke moisturizers and meticulously crafted formulas. Its products suit sensitive, dry, and combination skin best. The standout products for particular concerns include the Time Reset Aqua for acne-prone skin. These offerings deliver targeted care to enhance the natural balance of the complexion.

This page covers some of the most popular IPSA products; for the whole IPSA range, with a fit score for every product, use the Lovi app.

IPSA moisturizers

Time Reset Aqua

Questions and answers

Is IPSA worth it?

IPSA is worth it because Lovi rates the IPSA-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Every product on this page also lists no fragrance in its ingredients.

What are IPSA's best products?

Time Reset Aqua is the top product for IPSA, rating Superior for dry and dry sensitive skin, and High for sensitive, oily, acne-prone, mature, combination, and dark spot-prone skin. Lovi rates the IPSA-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

Which IPSA moisturizer is best for dry skin?

Time Reset Aqua is the best IPSA moisturizer for dry skin, and Lovi rates it Superior for dry skin. Every IPSA product on this page lists no fragrance in its ingredients.

Does IPSA cause breakouts?

IPSA is unlikely to cause breakouts, and Lovi rates Time Reset Aqua High for oily acne-prone skin. The IPSA products on this page list no fragrance in their ingredients.

Is IPSA fragrance-free?

Yes, every one of the IPSA products on this page lists no fragrance in its ingredients.

What are the key ingredients in IPSA products?

The key ingredients found in the IPSA products on this page include concentrated glycerin, paeonia albiflora root extract, tranexamic acid, and dipotassium glycyrrhizate. These ingredients help provide deep hydration, protect against UV-related stress, and soothe the skin.

Molecular Medicine Reports, 2016

How do I build a IPSA skincare routine?

To build an IPSA routine, apply the Time Reset Aqua moisturizer to clean skin morning and night. Lovi rates the IPSA-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

What are good alternatives to IPSA?

Good alternatives to IPSA include Biore, Hada Labo, Shiseido, SK-II, Shiseido Senka, and DHC, which also have pages on Lovi. Lovi rates the Biore-focused routine High for dry, oily, sensitive, combination, and acne-prone skin.

IPSA vs Biore: which is better?

IPSA is better because Lovi rates the IPSA-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin, while Biore-focused routines rate High for those same skin types. Additionally, the IPSA products on this page list no fragrance in their ingredients.

Who owns IPSA, and where is it from?

IPSA is a Japanese brand founded in 1986, owned by Shiseido Company, Limited.

corp.shiseido.com en.wikipedia.org

Is IPSA cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list IPSA as cruelty-free.

6 more questions

Research behind IPSA's key ingredients

The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study
Concentrated glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
Paeoniflorin attenuates ultraviolet B-induced apoptosis in human keratinocytes by inhibiting the ROS-p38-p53 pathway
Paeonia albiflora root extract · Molecular Medicine Reports, 2016
Partially purified paeoniflorin exerts protective effects on UV-induced DNA damage and reduces facial wrinkles in human skin
Paeonia albiflora root extract · Journal of Cosmetic Science, 2006
Anti-Aging Efficacy of Low-Molecular-Weight Polydeoxyribonucleotide Derived from Paeonia lactiflora
Paeonia albiflora root extract · International Journal of Molecular Sciences, 2025
Efficacy of a Topical Formulation on Skin Hydration and Barrier Function in Individuals With Xerosis: A 28-Day Randomized, Split-Leg, Untreated-Controlled Trial
Dipotassium glycyrrhizate · Journal of Cosmetic Dermatology, 2026

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

Nadia Kapleva, MS

Co-founder, Medical Director

Cosmetic chemist, cosmetologist, aesthetic products developer
Alexey Shagraev, PhD

Co-founder, CEO and CTO

PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
Dr. Sofía Perea Pérez, MD, MSc

Medical Board

Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
Aishani Shah, MD

Medical Board

Specialist dermatologist, MBBS, MD, IFAAD
Asya Zubkova, MS

Medical Board

Cosmetic chemist, SCS, IFSCC member
Hanna Kurets, MD

Medical Board, Medical Advisor

Dermatology MD
Elina Nazarenko, MD

Medical Board

Dermatology and diagnostic consultant
Victoria Derkova, MS

Medical Board

Cosmetic chemist, cosmetic development technologist