Dear, Klairs skincare
Dear, Klairs is a Korean skincare brand founded in 2010 and owned by Wishcompany Inc. since 2012.
businesswire.comklairs.compitchbook.com
Dear, Klairs is beloved for its thoughtfully crafted moisturizers, serums, toners, sunscreens, and more, which rely on gentle formulas to deliver essential nourishment. Its products suit dry skin and sensitive skin best, owing to their soothing and hydrating qualities. For specific concerns, the brand offers standout options, including the All-day Airy Sunscreen for acne-prone skin, the Supple Preparation Unscented Toner for skin with dark spots, and the Midnight Blue Calming Cream for mature skin. Through these reliable selections, its offerings provide steady comfort and care for daily routines.
This page covers some of the most popular Dear, Klairs products; for the whole Dear, Klairs range, with a fit score for every product, use the Lovi app.
People Say
★4.6Overall rating based on 17.6k+ reviewsReviewers most often praise Dear, Klairs for soothing redness, providing deep hydration, and gentle formulations for sensitive skin. The most common complaints are a heavy or greasy finish on oily skin and a small bottle size for the price.
Highlights
Gentle and soothing serums Mostly Mentioned
- “absorbs like a dream — Midnight Blue Youth Activating Drop”
- “No irritation/sting my skin SO it encourages me to use this everyday — Freshly Juiced Vitamin Drop”
- “didn't break me out — Midnight Blue Youth Activating Drop”
Calming and soothing moisturizers Mostly Mentioned
- “Redness vanished overnight — Midnight Blue Calming Cream”
- “Safe for reactive skin — Midnight Blue Calming Cream”
- “Cools skin on contact — Midnight Blue Calming Cream”
Lightweight and nice texture moisturizers Mostly Mentioned
- “Absorbs instantly — Midnight Blue Calming Cream”
- “absorbs quickly without residue — Rich Moist Soothing Cream”
Chemical or unpleasant smell Often Mentioned
- “smells like plastic — Supple Preparation Unscented Toner”
- “plastic smell — All-day Airy Sunscreen”
- “smells like medicine — Rich Moist Foaming Cleanser”
Too heavy or greasy texture Often Mentioned
- “It feels oily... takes a while of massaging — Freshly Juiced Vitamin Drop”
- “too shiny — All-day Airy Sunscreen”
- “left a greasy film — Rich Moist Soothing Cream”
Small quantity for price Often Mentioned
- “finished in 3 weeks — Midnight Blue Youth Activating Drop”
- “Tiny 30ml jar — Midnight Blue Calming Cream”
Sources: lovi.care, iherb.com, ulta.com, sokoglam.com, wishtrend.com, yesstyle.com, and more
Questions and answers
Is Dear, Klairs good for oily skin?
Yes, Dear, Klairs is good for oily skin, as Lovi rates the brand-focused routine High for oily skin. The Dear, Klairs products on this page list no fragrance in their ingredients.
Is Dear, Klairs worth it?
Dear, Klairs is worth it for shoppers seeking gentle, soothing care, as Lovi rates its routines Superior for dry and acne-prone skin, and High for oily skin. The Dear, Klairs products on this page are fragrance-free, though some reviewers note that a few items may feel heavy or have an unpleasant smell.
What are Dear, Klairs's best products?
Dear, Klairs's best products are the All-day Airy Sunscreen and the Supple Preparation Unscented Toner, which Lovi rates Superior for dry skin, sensitive skin, and oily acne-prone skin. Reviewers often mention that these products help keep skin calm and hydrated without feeling heavy.
Which Dear, Klairs moisturizer is best for dry skin?
Midnight Blue Calming Cream is the best Dear, Klairs moisturizer for dry skin, with Rich Moist Soothing Cream as another option.
Does Dear, Klairs cause breakouts?
Dear, Klairs is unlikely to cause breakouts, as the Dear, Klairs products on this page are generally well-tolerated by acne-prone skin. Lovi rates acne-prone skin fit as Superior for the Supple Preparation Unscented Toner and the All-day Airy Sunscreen, and High for the Rich Moist Foaming Cleanser.
Is Dear, Klairs fragrance-free?
Yes, every one of the Dear, Klairs products on this page lists no fragrance in its ingredients. Reviewers occasionally mention an unpleasant smell, which likely comes from the natural ingredients rather than added scents.
What are the key ingredients in Dear, Klairs products?
Dear, Klairs products feature key ingredients like niacinamide to help reduce dark spots, centella asiatica extract to calm the skin, and ascorbic acid to brighten the complexion.
The British Journal of Dermatology, 2002Indian Journal of Pharmaceutical Sciences, 2016
How do I build a Dear, Klairs skincare routine?
To build a Dear, Klairs skincare routine for dry skin, start your morning with the Rich Moist Foaming Cleanser, apply the Supple Preparation Unscented Toner, follow with the Midnight Blue Calming Cream, and finish with the All-day Airy Sunscreen. In the evening, use the Rich Moist Foaming Cleanser, apply the Midnight Blue Youth Activating Drop, and lock it in with the Midnight Blue Calming Cream. Once a week, add the Rice Probiotics Overnight Mask to your evening routine after cleansing.
Where can I buy Dear, Klairs, and how much does it cost?
Dear, Klairs is available from stores in Spain. Prices on the page range from €12.59 to €25.46, with most items costing between €14.00 and €21.78.
What are good alternatives to Dear, Klairs?
Similar brands with pages on Lovi that make good alternatives to Dear, Klairs include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea.
Dear, Klairs vs SKIN1004: which is better?
Dear, Klairs and SKIN1004 are both top choices, as Lovi rates the Dear, Klairs-focused routine Superior for dry skin and sensitive skin, and High for oily and combination skin. Reviewers often mention that Dear, Klairs offers gentle and soothing serums alongside calming moisturizers.
Who owns Dear, Klairs, and where is it from?
Dear, Klairs is a Korean brand founded in 2010, owned by Wishcompany Inc. since 2012.
Is Dear, Klairs cruelty-free?
Yes: PETA lists Dear, Klairs as cruelty-free.
Is Dear, Klairs good for dry skin?
Yes, Dear, Klairs is well-suited for dry skin, as Lovi rates the brand-focused routine Superior for this skin type. Reviewers often mention that the moisturizers leave the skin soft and smooth, while the Dear, Klairs products on this page list no fragrance in their ingredients.
Which Dear, Klairs cleanser is best for oily skin?
The Rich Moist Foaming Cleanser is the best Dear, Klairs cleanser for oily skin. Lovi rates the Rich Moist Foaming Cleanser High for oily skin.
Is Dear, Klairs good for sensitive skin?
Yes, Dear, Klairs is well suited for sensitive skin, and Lovi rates the brand-focused routine Superior for this skin type. Reviewers frequently mention that the serums and moisturizers help calm and soothe the skin, and the Dear, Klairs products on this page list no fragrance in their ingredients.
Which Dear, Klairs sunscreen is best for sensitive skin?
The All-day Airy Sunscreen is the best choice, as Lovi rates it Superior for sensitive skin.
Is Dear, Klairs good for acne-prone skin?
Yes, Dear, Klairs is well suited for acne-prone skin, as Lovi rates the brand-focused routine Superior for this skin type. Reviewers often mention that the brand's cleansers, toners, and moisturizers help keep skin calm and clear without feeling too heavy.
Is Dear, Klairs good for skin with dark spots?
Dear, Klairs has products like the Midnight Blue Youth Activating Drop and the Supple Preparation Unscented Toner, which rate High for skin with dark spots. Niacinamide helps reduce cutaneous pigmentation and melanosome transfer, supporting this effect.
Is Dear, Klairs good for mature skin?
Yes, Dear, Klairs is good for mature skin, as Lovi rates most of its products High or Superior for this skin type. Reviewers often note that the brand's moisturizers and serums help keep skin feeling calm and smooth.
Research behind Dear, Klairs's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
-

Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.







