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IT Cosmetics Confidence in a Gel Lotion for mature skin

IT Cosmetics Confidence in a Gel Lotion

Average

  • HighNormal Skin Fit
  • AverageEffectiveness
  • ExcellentSafety

Works for mature skin; other moisturizers fit it better.

This fit is calculated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.

Page built Nov 8, 2026How the Fit score works

Lovi Assistant explains

  • Offers moderate hydration for your normal skin due to the humectant properties of glycerin and sodium hyaluronate, which support barrier resilience but do not specifically target your primary concern of wrinkles and fine lines.
  • The inclusion of ceramides aids in overall skin health and moisture retention, providing general skincare benefits.
  • The product is safe for your normal skin, as it contains soothing ingredients like aloe barbadensis leaf juice and lacks harsh or prohibited substances.

How to apply

  • Use your moisturizer twice a day in your AM and PM routines. Apply it daily to help smooth fine lines.
  • Apply this product after your toner and serum, but before your SPF in the morning. Follow your cleanser and toner steps to keep your skin balanced.
  • Gently press a small amount into your face and neck. Avoid rubbing the skin too harshly to prevent extra tension.
  • Apply the moisturizer on slightly damp skin to help lock in extra moisture. Clean skin helps the product absorb much more evenly.
  • Avoid the sensitive eye area during application. Do a quick patch test before your very first use to stay safe.

People Say

★4.7Overall rating based on 2.4k+ reviews

Based on a very large amount of data, users with oily and combination skin widely praise this oil-free moisturizer for its lightweight, breathable texture that delivers substantial hydration without clogging pores. Many appreciate its ability to prime skin for makeup and reduce shine. However, recent reviews frequently express disappointment regarding its discontinuation and difficulty to find, with a minority of users finding the texture slightly tacky or insufficient for very dry skin.

Highlights

  • Lightweight, non-greasy Mostly Mentioned
    • “feels like water on skin”
    • “super light for summer”
    • “doesn't feel heavy or oily”
  • Excellent hydration Often Mentioned
    • “kept skin hydrated all day”
    • “great moisture for a gel”
    • “skin drinks it up”
  • Discontinued, hard to find Often Mentioned
    • “sad it is discontinued”
    • “can't find it anywhere”
    • “bring this back please”
  • Good packaging Sometimes Noted
    • “love the pump dispenser”
    • “sanitary and easy to use”
    • “great bottle design”
  • Makeup compatibility Sometimes Noted
    • “foundation sits perfectly”
    • “makeup glides right on”
    • “grips makeup well”
  • Sensitive skin friendly Sometimes Noted
    • “didn't break me out”
    • “soothing on redness”
    • “gentle for sensitive eyes”
  • Sticky texture Sometimes Noted
    • “leaves a sticky film”
    • “feels a bit slimey”
    • “tacky to the touch”
  • Insufficient for dry skin Rarely Noted
    • “not enough for winter”
    • “skin felt dry after an hour”
    • “need a heavier cream”
  • Unpleasant scent Rarely Noted
    • “weird chemical smell”
    • “scent is off-putting”
    • “smells like glue”

Sources: lovi.care, itcosmetics.com, sephora.com, influenster.com, ulta.com, walmart.com, and more

Questions and answers

How well does IT Cosmetics Confidence in a Gel Lotion work for mature skin?

This moisturizer works for mature skin, though other products fit it better because it provides moderate hydration without specifically targeting wrinkles and fine lines. A product for this skin needs potent ingredients that address wrinkles and fine lines, a rich blend of soft smooth hydrators, peptides, and antioxidants to nourish the skin.

International Journal of Dermatology, 2008

Which ingredients make this moisturizer a good fit for mature skin?

This moisturizer is a moderate fit for mature skin because it contains glycerin, sodium hyaluronate, and ceramides that help keep skin soft and support moisture retention. However, a product of this type needs potent ingredients like peptides and antioxidants that specifically target wrinkles and fine lines to truly match mature skin.

International Journal of Dermatology, 2008

What does Hyaluronic Acid do for mature skin?

Hyaluronic acid helps mature skin by deeply boosting moisture, improving elasticity, and smoothing the appearance of fine lines and wrinkles. Regular use keeps the skin looking plump and soft while supporting overall firmness and hydration.

Journal of Drugs in Dermatology, 2011Skin Research and Technology, 2024

What do Ceramides do for mature skin?

Ceramides help keep mature skin feeling soft and smooth by strengthening the moisture barrier and locking in hydration. This type of skin needs ingredients that rebuild lost moisture and protect against dryness to stay comfortable.

Experimental Dermatology, 2025American Journal of Clinical Dermatology, 2003

Where does this moisturizer go in a skincare routine for mature skin?

This moisturizer fits into both your morning and evening routines, coming after your cleanser and toner to lock in hydration. For mature skin, a product of this type needs firming peptides, antioxidants, or retinol to help smooth fine lines and target signs of aging.

The Journal of Dermatological Treatment, 2022International Journal of Dermatology, 2008

Can I use this moisturizer with retinol, and in what order?

You can use this moisturizer with retinol by applying your retinol treatment first and following with the moisturizer. This helps keep your skin comfortable and supports your skin barrier, though mature skin also needs targeted ingredients like peptides or antioxidants to specifically smooth fine lines and wrinkles.

Cutis, 2006

How often should I use this moisturizer?

You can use this moisturizer twice a day as part of your morning and evening routine. Regular daily application helps keep your skin hydrated and supports overall skin barrier health.

Health Science Reports, 2021Dermatology, 2003

Can this moisturizer clog pores, cause breakouts or purging for mature skin?

This moisturizer is unlikely to clog pores or cause breakouts for mature skin, as it contains soothing ingredients like aloe and lacks harsh substances. Because it offers only moderate hydration, a product for this skin type needs extra anti-aging ingredients and rich moisturizers that specifically smooth fine lines and wrinkles.

Can I use this moisturizer around the eyes or on my body?

You can safely use this moisturizer on your body and around your eyes, though mature skin requires products with targeted anti-wrinkle ingredients like peptides, retinoids, or potent antioxidants to effectively smooth fine lines.

Surgical and Radiologic Anatomy, 2002

Is this moisturizer fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol. Cetyl alcohol is a fatty alcohol, which soften the skin.

What the research says

  • A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.

    Clinical, Cosmetic and Investigational Dermatology, 2017
  • Emulsions containing ceramides 1 and 3 improved skin hydration and reduced transepidermal water loss in sodium lauryl sulfate-irritated skin of fifteen healthy Asian women compared to a control emulsion.

    International Journal of Dermatology, 2008
  • A lipid mixture enriched by ceramide NP with fatty acids of diverse chain lengths significantly improved skin barrier recovery rate, stratum corneum integrity, and hydration compared to a vehicle cream in healthy adult male volunteers with corticosteroid-impaired skin.

    Skin Pharmacology and Physiology, 2022
  • Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control.

    Journal of Drugs in Dermatology, 2011
  • Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction.

    Clinical Oral Investigations, 2022
  • Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days.

    BMC Oral Health, 2019
  • A cream combining propolis, tea tree oil, and Aloe vera reduced erythema scars, acne severity index, and total lesion count better than erythromycin cream in sixty patients with mild to moderate acne vulgaris compared to placebo.

    Clinical Pharmacology, 2018
  • Topical aloe vera gel significantly accelerated split-thickness skin graft donor-site healing compared to placebo in 12 patients, but showed no significant difference in pain relief.

    Plastic and Reconstructive Surgery, 2018
  • Topical application of Aloe vera cream reduced postoperative pain at rest and during defecation, accelerated wound healing at two weeks, and decreased analgesic requirements in patients after open hemorrhoidectomy compared to placebo.

    Journal of Alternative and Complementary Medicine, 2010
  • The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol.

    Journal of Cosmetic Dermatology, 2020
  • Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant.

    International Journal of Cosmetic Science, 2001
  • Niacinamide/glycerin body moisturizers provided better rapid and prolonged improvement of cosmetic xerosis through functional improvement of stratum corneum barrier function compared to no treatment and conventional moisturizers in female subjects.

    Journal of Drugs in Dermatology, 2012

Why other moisturizers fit mature skin better

  • Topical application of Lactobacillus plantarum-GMNL6 enhanced collagen synthesis and SPTSSA gene expression while reducing melanin synthesis, Staphylococcus aureus biofilm, and Cutibacterium acnes proliferation, leading to clinical improvements in skin moisture, color, spots, wrinkles, UV spots, and porphyrins in human volunteers.

    International Journal of Medical Sciences, 2021
  • Nanoemulsions containing Macadamia integrifolia seed oil successfully enhanced skin hydration and reduced wrinkles in human volunteers, outperforming conventional emulsions in skin hydration enhancement.

    Nanomaterials, 2024
  • Chronomodulated daytime application of baicalin and nighttime application of palmitoyl tripeptide-1 synergistically improved skin luminance by 16.29%, nasolabial fold depth by -36.35%, and firmness by 24.35% in 30 female participants.

    Journal of Cosmetic Dermatology, 2026

Ingredients

Water, Glycerin, Dimethicone, Propanediol, Dimethicone Peg-10 15 Crosspolymer, Polymethylsilsesquioxane, Phenoxyethanol, Citric Acid, Sodium Chloride, Chlorphenesin, Sodium Citrate, P-Anisic Acid, Disodium Edta, Peg-10 Dimethicone, Tocopherol, Sodium Hyaluronate, Sodium Hydroxide, Aloe Barbadensis Leaf Juice, Adenosine, Dipropylene Glycol, Propylene Glycol, Cereus Grandiflorus Flower Extract, Cactus Flower Extract, Ceteareth-25, Water-Soluble Collagen, Glucose, Sodium Benzoate, Lactic Acid, Ci 19140, Yellow 5, Cetyl Alcohol, Potassium Sorbate, Dipeptide Diaminobutyroyl Benzylamide Diacetate, Ceramide Np, Behenic Acid, Cholesterol, Trisodium Edta, Ceramide Ns, Ethylhexylglycerin, Ceramide Ap, Ceramide Eop, Ceramide Eos, Caprooyl Phytosphingosine, Caprooyl Sphingosine, Ascorbyl Palmitate

Behind this fit score

Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

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Prices checked 10 Oct – 2 Nov 2026

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Canada.

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