Aveeno Positively Radiant Daily Moisturizer for mature skin
Average
- AverageNormal Skin Fit
- AverageEffectiveness
- Low RiskSafety
Works for mature skin; other sunscreens fit it better.
- American Journal of Clinical Dermatology, 2002
- Clinical, Cosmetic and Investigational Dermatology, 2017
This fit is calculated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.
Page built Nov 8, 2026How the Fit score works
Lovi Assistant explains
- Offers moderate moisturizing for your normal skin due to glycerin and panthenol, which hydrate effectively, but it lacks specialized ingredients to target your wrinkles and fine lines.
- While it provides general skincare benefits, the presence of alcohol may pose a slight irritation risk, and insufficient emollients mean it doesn't fully support your skin barrier.
- The product is generally safe for your skin, with minimal concerns beyond potential mild irritation from alcohol.
How to apply
- Apply this moisturizing sunscreen daily in your AM routine. Reapply every two hours if you are staying outdoors.
- Use this product as the final step in your morning routine after applying your moisturizer.
- Smooth an even layer over your face and neck, making sure to avoid rubbing too hard.
- Apply this moisturizing sunscreen on completely dry skin after your moisturizer has fully absorbed.
- Avoid direct contact with your eyes and do a patch test before your very first use.
People Say
★4.4Overall rating based on 5.0k+ reviewsBased on a very large amount of data, this product is highly regarded for providing lightweight, non-greasy hydration that visibly evens skin tone and fades dark spots, particularly for those with normal to oily skin. Some users with sensitive or acne-prone skin have experienced irritation and breakouts, potentially due to the added fragrance and light-diffusing mica.
Highlights
Lightweight, non-greasy Mostly Mentioned
- “The texture is lightweight and absorbs quickly without leaving a greasy residue.”
- “My skin felt moisturized, without feeling greasy or oily.”
- “It's a very light formula and doesn't make my skin feel oily.”
- “Absorbs into the skin quickly without leaving behind a greasy or oily feeling.”
Evens skin tone Often Mentioned
- “It evens out my skin (which is often difficult because I am biracial with dark spots).”
- “All my spots softened, my skintone began to even out and I had an overall healthy glow.”
- “I did notice that my overall complexion looked very even and smooth.”
- “Helped improve the texture of the skin and... improve my uneven skin tone and dark spots.”
Includes SPF Often Mentioned
- “I found the SPF aspect did a great job protecting my skin from the sun.”
- “I also really like the fact that it has SPF and it provides some protection from UV rays.”
- “This cream also includes SPF so it provides protection against UV rays, which is great.”
- “Love that it has some spf as well.”
Causes breakouts Sometimes Noted
- “The fragrance in it causes me irritation and new breakouts.”
- “I think the 'light diffusers' clog my pores which leads to me breaking out.”
- “I notice bumps on my face in the next morning.”
- “I will say the non-comedogenic claim is untrue for me.”
Strong fragrance Sometimes Noted
- “It smells fresh, like white flowers, but it's pretty strong.”
- “The smell is good, but not great... mixed in with the smell of sunscreen.”
- “The fragrance in it causes me irritation.”
- “At times, the scent reminded me a little of an older lady scent.”
Contains glitter Rarely Noted
- “Beware that the product does have small glitter in it that can be noticeable when looking closely!”
- “At first, I didn't even realize there were very fine glitters until I looked at my fingers.”
- “The multicoloured shimmers (pink, gold, silver) highlighted the dry lines on my fingers.”
- “The 'light diffusers' are simply small glitters in the moisturizer.”
Sources: lovi.care, walmart.com, kroger.com, fredmeyer.com, aveeno.ca, chickadvisor.com, and more
Questions and answers
How well does Aveeno Positively Radiant Daily Moisturizer work for mature skin?
This moisturizer works reasonably well for mature skin by providing moderate hydration, but it lacks specialized ingredients to smooth wrinkles and fine lines. A product of this type needs rich moisturizing ingredients and antioxidants to target lines and fully support your skin barrier.
Which ingredients make this moisturizer a good fit for mature skin?
Glycerin and panthenol vitamin B5 help hydrate your skin effectively, while Total Soy Complex and soy isoflavones offer general skincare benefits. However, a product for mature skin needs rich emollients and targeted ingredients to smooth wrinkles, fine lines, and fully support the skin barrier.
What does Soy do for mature skin?
Soy helps mature skin look smoother and feel more firm by supporting collagen and hydration. It is unlikely to irritate, and regular use may reduce the look of fine lines and wrinkles.
Frontiers in Nutrition, 2025Photochemistry and Photobiology, 2005
What does Panthenol do for mature skin?
Panthenol helps mature skin by boosting hydration, smoothing dryness, and supporting the skin barrier to keep it soft and comfortable. It is unlikely to cause irritation and may help reduce the look of fine lines by improving overall moisture levels.
The Journal of Dermatological Treatment, 2017Journal of Cosmetic Dermatology, 2019
Where does this moisturizer go in a skincare routine for mature skin?
This moisturizer goes in the morning routine after your cleanser and hydrating toner, and right before your sunscreen. Mature skin benefits from a product of this type that also includes rich emollients and targeted anti-aging ingredients to smooth fine lines and fully support the skin barrier.
Can I use this moisturizer with retinol, and in what order?
You can use this moisturizer in your morning routine before your sunscreen, but apply it after your retinol in the evening. This product hydrates well with glycerin and panthenol, but mature skin needs richer nourishing ingredients and firming support to properly protect the skin barrier alongside retinol.
How often should I use this moisturizer?
You can use this moisturizer daily in the morning as part of your routine. It provides moderate hydration with glycerin and panthenol, though mature skin also needs richer emollients and targeted anti-aging ingredients to fully support the skin barrier and smooth fine lines.
Journal of Cosmetic Dermatology, 2020Health Science Reports, 2021
Can this moisturizer clog pores, cause breakouts or purging for mature skin?
This moisturizer may cause breakouts for some people with mature skin, as reviewers moderately complain about clogged pores. While it contains hydrating ingredients like glycerin and panthenol, it lacks the specialized ingredients and rich softeners needed to fully support aging skin and smooth fine lines.
Is this moisturizer fragrance-free and alcohol-free?
It contains fragrance (benzyl alcohol) and drying alcohol (alcohol).
What the research says
Topical dexpanthenol acts as a moisturizer, improves stratum corneum hydration, accelerates wound healing and epidermal regeneration, reduces erythema, and improves symptoms of skin irritation compared to vehicle or no pretreatment.
American Journal of Clinical Dermatology, 2002A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.
Clinical, Cosmetic and Investigational Dermatology, 2017Benzyl Alcohol, Benzoic Acid, and Sodium Benzoate can be used safely in cosmetic formulations at concentrations up to 5%, and Benzyl Alcohol is safe up to 10% in hair dyes, despite causing nonimmunologic contact reactions.
International Journal of Toxicology, 2001ANT1 soybean extract cream ameliorated complications and enhanced skin recovery after Nd:YAG laser therapy in 45 Asian women, with higher concentrations significantly reducing wrinkles, spots, and pores compared to placebo.
Annals of Plastic Surgery, 2018Genistein and daidzein inhibited UVB-induced hydrogen peroxide production in keratinocytes acting as free radical scavengers with negligible skin disruption, whereas glycitein showed no protective activity.
International Journal of Pharmaceutics, 2008A phytoestrogen-enriched cosmetic formulation containing biotransformed soybean extract increased collagen-I expression in fibroblast cells and skin explants in an estrogen receptor beta-dependent manner without harming skin microbiota.
Brazilian Journal of Medical and Biological Research = Revista Brasileira de Pesquisas Medicas E Biologicas, 2023Moisturizer containing 5% panthenol, madecassoside, and copper-zinc-manganese decreased adverse reactions and downtime after ablative fractional carbon dioxide laser resurfacing with comparable efficacy to 0.02% triamcinolone acetonide cream in 20 subjects.
Journal of Cosmetic Dermatology, 2019Topical dexpanthenol formulated in lipophilic vehicles improved stratum corneum hydration and reduced transepidermal water loss compared to vehicle control in humans.
Arzneimittel-Forschung, 2000Hyaluronic acid, hyaluronic acid plus dexpanthenol, and isotonic saline nasal sprays all significantly improved dry nose symptoms over four weeks in 240 patients, with hyaluronic acid plus dexpanthenol providing superior nasal moisturisation compared to the other two.
Auris, Nasus, Larynx, 2020The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol.
Journal of Cosmetic Dermatology, 2020Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant.
International Journal of Cosmetic Science, 2001Niacinamide/glycerin body moisturizers provided better rapid and prolonged improvement of cosmetic xerosis through functional improvement of stratum corneum barrier function compared to no treatment and conventional moisturizers in female subjects.
Journal of Drugs in Dermatology, 2012Wearing an N95 mask alone compared to using dimethicone cream or hydrocolloid dressing caused more adverse skin reactions among 73 military health care workers, with no significant differences in fit test failure rates between groups.
Military Medicine, 2024A dimethicone skin protectant lotion significantly decreased visual scoring and transepidermal water loss compared to vehicle control and SLS-only treated sites in 12 healthy humans exposed to sodium lauryl sulfate.
Skin Research and Technology, 2000Treatment with a moisturizer containing dimethicone and glycerine increased epidermal thickness by 0.019 mm, improved barrier function by decreasing transepidermal water loss by 13%, decreased melanin intensity, and induced keratins 6 and 16 in fifteen women with moderately photoaged forearms.
Clinical and Experimental Dermatology, 2007
Why other sunscreens fit mature skin better
Leontopodium alpinum callus culture extract improved anti-periorbital wrinkles, skin elasticity, dermal density, skin thickness, antioxidant activity, and moisturizing activity while suppressing inflammation and wrinkling compared to placebo and in response to UVB treatment.
Genes, 2020Mentha piperita leaf extract suppresses the release of ATP from epidermal keratinocytes, decreases dermal thinning, and reduces wrinkles compared to placebo.
International Journal of Cosmetic Science, 2024Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin.
Journal of Cosmetic Dermatology, 2021
Ingredients
Octocrylene, Octisalate, Avobenzone, Water, C12-15 Alkyl Benzoate, Arachidyl Alcohol, Behenyl Alcohol, Arachidyl Glucoside, Cetearyl Alcohol, Cetearyl Glucoside, Steareth-2, Glycerin, Steareth-21, Dimethicone, Phenyl Trimethicone, Polyacrylamide, C13-14 Isoparaffin, Laureth-7, Phenoxyethanol, Methylparaben, Ethylparaben, Butylparaben, Propylparaben, Isobutylparaben, Panthenol Vitamin B5, Polymethyl Methacrylate, Lecithin, Soy Isoflavones, Polysorbate 80, Alcohol, Benzyl Alcohol, Disodium Edta, Benzalkonium Chloride, Bht, Triethanolamine
Behind this fit score
Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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