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The INKEY List vs Allies of Skin

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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This page compares some of the most popular The INKEY List and Allies of Skin products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs Allies of Skin products

People Say

The INKEY ListAllies of Skin
  • Hydration and Moisture Often MentionedMostly Mentioned
    • “Super hydrating — The INKEY List Polyglutamic Acid Serum”
    • “intense nourishment — The INKEY List Collagen Peptide Serum”
    • “nourished and hydrated — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “more like a spray serum — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
  • Skin Smoothing and Texture Improvement Sometimes NotedOften Mentioned
    • “Woke up looking well-rested — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “Absorbs instantly without sticky feeling — Allies of Skin Peptides & Antioxidants Firming Daily Treatment”
    • “Pores appear to be tighter — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
    • “Skin feels softer — The INKEY List PHA Toner”
  • Gentle and Soothing Formula Often MentionedOften Mentioned
    • “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
    • “calmed my menopausal redness — The INKEY List ECTOIN HYDRO-BARRIER SERUM”
    • “Best retinol for sensitive skin — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “feels super soothing, doesn't trigger redness — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Lightweight and Fast-Absorbing Texture Mostly MentionedSometimes Noted
    • “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
    • “Gel consistency — The INKEY List Tranexamic Acid Serum”
    • “feels like applying straight up water to the skin — The INKEY List Omega Water Cream”
    • “sinks easily into damp skin — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
  • Affordable Price and Value Mostly MentionedNot noted
    • “Good for the price — The INKEY List Salicylic Acid Cleanser”
    • “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
    • “unbeatable value — The INKEY List Hyaluronic Acid Serum”
  • Acne and Blemish Control Often MentionedOften Mentioned
    • “Free of active acne — The INKEY List Salicylic Acid Cleanser”
    • “calms redness instantly — The INKEY List 10% Azelaic Acid Serum”
    • “Dramatic impact on acne — Allies of Skin Retinal & Peptides Repair Night Cream”
    • “reduces appearance of redness — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
  • High Price Point Not notedMostly Mentioned
    • “Pricey — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Packaging and Dispensing Issues Often MentionedSometimes Noted
    • “pump head is fixed — Allies of Skin Peptides & Omegas Firming Eye Cream”
    • “bad spritz mechanism — Allies of Skin Molecular Saviour Probiotics Treatment Mist”
    • “Hate the pump — Allies of Skin Peptides & Antioxidants Firming Daily Treatment”
    • “Pump breaks easily — The INKEY List Tranexamic Acid Serum”
  • Slow or Lack of Results Sometimes NotedSometimes Noted
    • “didn't do anything for circles — The INKEY List Caffeine Eye Cream”
    • “did absolutely nothing — The INKEY List Caffeine Eye Cream”
    • “still not impressed with the results — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”
    • “Have not noticed improved skin quality yet — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
  • Breakouts and Skin Reactions Sometimes NotedSometimes Noted
    • “did cause major breakouts — The INKEY List Omega Water Cream”
    • “New formula breaks me out — The INKEY List Salicylic Acid Cleanser”
    • “Slightly irritating... when I first started — Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum”
    • “rashes popped up on my neck — Allies of Skin Tranexamic & Arbutin Advanced Brightening Serum”

The INKEY List vs Allies of Skin routines for dry skin

Buy Allies of Skin routine · CA$427.33 · 97% fitBuy The INKEY List routine · CA$118.83 · 82% fitSee multi-brand routine · 99% fit

The INKEY List vs Allies of Skin routines for oily skin

Buy Allies of Skin routine · CA$565.07 · 93% fitBuy The INKEY List routine · CA$258.98 · 86% fitSee multi-brand routine · 96% fit

The INKEY List vs Allies of Skin routines for combination skin

Buy Allies of Skin routine · CA$532.16 · 94% fitBuy The INKEY List routine · CA$206.30 · 90% fitSee multi-brand routine · 96% fit

Questions and answers

The INKEY List or Allies of Skin: which is better?

The INKEY List and Allies of Skin both work well, depending on whether you want budget-friendly picks or more advanced anti-aging formulas. The INKEY List is known for affordable serums and lightweight, fast-absorbing moisturizers, whereas Allies of Skin focuses on effective anti-aging and brightening serums alongside gentle moisturizers.

What is the difference between The INKEY List and Allies of Skin?

The INKEY List offers more affordable pricing and lightweight textures, whereas Allies of Skin provides superior routine fits for dry, acne-prone, and mature skin types on the products on this page.

The INKEY List or Allies of Skin for dry skin?

For dry skin, Allies of Skin is a better choice because Lovi rates its routine fit as Superior, compared to High for The INKEY List.

The INKEY List or Allies of Skin: which moisturizer is better?

The INKEY List offers more affordable moisturizers that are well-rated for being lightweight and fast-absorbing, whereas Allies of Skin provides products with a higher price point that reviewers frequently praise as gentle, effective, and hydrating. For dry skin, the Lovi routine fit for The INKEY List is High, while Allies of Skin achieves a Superior level.

Which is more affordable, The INKEY List or Allies of Skin?

The INKEY List is more affordable, as reviewers on the page frequently mention its affordable prices and value, whereas Allies of Skin has a high price point.

Which brand performs better for skin smoothing and texture improvement, The INKEY List or Allies of Skin?

Allies of Skin performs better for skin smoothing and texture improvement.

Which brand has a lighter and faster-absorbing texture, The INKEY List or Allies of Skin?

The INKEY List does better than Allies of Skin when it comes to having a lightweight and fast-absorbing texture.

How do the founding years and company ownership compare between The INKEY List and Allies of Skin?

The INKEY List was founded in 2018 in the United Kingdom and is owned by Brand Evangelists for Beauty Limited, whereas Allies of Skin was founded in 2016 and is owned by Allies Group Pte. Ltd.

The INKEY List or Allies of Skin for oily skin?

For oily skin, Allies of Skin is a better choice because Lovi rates its routine as Superior, compared to High for The INKEY List.

The INKEY List or Allies of Skin for sensitive skin?

Both The INKEY List and Allies of Skin fit sensitive skin, with Lovi rating both brands as Superior for this skin type. Reviewers note that both brands offer gentle and soothing formulas.

The INKEY List or Allies of Skin for acne-prone skin?

For acne-prone skin, Allies of Skin is the better choice because Lovi rates its routine fit as Superior, compared to High for The INKEY List.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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