Shu Uemura vs ILIA Beauty
Shu Uemura and ILIA Beauty are distinct skincare houses defined by their unique heritages and formulas. The Japanese house is deeply loved for its transformative makeup removers and meticulously crafted cleansing oil, which suits all skin types best, while the Canadian brand is widely loved for its thoughtful moisturizers and nourishing compositions that suit dry, normal, and combination skin best. Both offer gentle and effective options, with the former utilizing balanced offerings to maintain skin comfort and the latter refining daily routines through clean, conscious beauty and The Base Face Milk.
Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.
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ILIA Beauty is a Canadian skincare brand founded in 2011 and owned by Famille C since 2022.
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This page compares some of the most popular Shu Uemura and ILIA Beauty products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Questions and answers
Shu Uemura or ILIA Beauty: which is better?
ILIA Beauty and Shu Uemura are both fragrance-free, but ILIA Beauty's The Base Face Milk achieves an Average Lovi fit across all listed skin types, whereas Shu Uemura's cleansing oil is rated lower for oily and acne-prone skin.
What is the difference between Shu Uemura and ILIA Beauty?
ILIA Beauty has an Average Lovi fit across all skin types for the products on this page, whereas Shu Uemura ranges from Average for dry and sensitive skin down to Caution for combination and oily acne-prone skin. Every product listed for both brands contains no fragrance.
Which is more affordable, Shu Uemura or ILIA Beauty?
This page compares Shu Uemura and ILIA Beauty, but it does not provide pricing or affordability information for either brand.
Which causes fewer breakouts, Shu Uemura or ILIA Beauty?
ILIA Beauty causes fewer breakouts because the products on this page earn an Average Lovi fit level for acne-prone skin, whereas Shu Uemura earns a Low fit level. Every product on this page for both brands lists no fragrance in its ingredients.
When and where were Shu Uemura and ILIA Beauty founded?
Shu Uemura was founded in 1967 in Japan, and ILIA Beauty was founded in 2011 in Canada.
Which parent companies currently own Shu Uemura and ILIA Beauty?
Shu Uemura is owned by L'Oréal S.A., and ILIA Beauty is owned by Famille C.
Do products from Shu Uemura and ILIA Beauty contain fragrance?
Every product on this page from both Shu Uemura and ILIA Beauty lists no fragrance in its ingredients.
Research behind their key ingredients
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
