Purito vs Clinique
Purito and Clinique are distinct skincare brands known for their thoughtful moisturizers, serums, makeup removers, and more. The former is cherished for gentle formulas relying on soothing ingredients that suit dry skin and sensitive skin best, while the latter incorporates hydrating hyaluronic acid, nourishing glycerin, and invigorating caffeine to suit dry sensitive skin and oily skin best. Ultimately, both offer targeted solutions for various concerns, yet they differ in their foundational approach to daily care.
Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.
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Clinique is an American skincare brand founded in 1968 and owned by The Estée Lauder Companies Inc..
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This page compares some of the most popular Purito and Clinique products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Purito vs Clinique products
- moisture surge
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Take The Day Off Cleansing Balm
CA$55.00
-
Dramatically Different Moisturizing Lotion+
CA$61.00
-
All About Eyes
CA$82.00
-
Dramatically Different Moisturizing Gel
CA$61.00
-
Smart Clinical Repair Wrinkle Correcting Serum
CA$145.00
-
Moisture Surge Overnight Mask
CA$59.00
-
Clarifying Lotion 2
CA$30.00
People Say
Lightweight and Non-Greasy Texture Mostly MentionedMostly Mentioned
- “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
- “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
- “feels like lotion — Purito Daily Soft Touch Sunscreen”
- “sinks in immediately — Clinique moisture surge”
Soothing and Calming for Sensitive Skin Mostly MentionedOften Mentioned
- “calmed my redness instantly — Purito Centella Unscented Serum”
- “non-stinging — Purito Centella Unscented Toner”
- “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
- “never irritated my eyes — Clinique All About Eyes”
Hydration and Moisture Levels Often MentionedOften Mentioned
- “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
- “Keeps area plump — Purito Wonder Releaf Centella Eye Cream”
- “Keeps my dry patches at bay all day — Clinique Dramatically Different Moisturizing Lotion+”
- “skin feels soft and smooth — Clinique Moisture Surge Overnight Mask”
Good Base and Compatibility Under Makeup Rarely NotedOften Mentioned
- “foundation glides on — Clinique moisture surge”
- “holds concealer in place — Clinique All About Eyes”
- “perfect primer base — Clinique Dramatically Different Moisturizing Gel”
- “no pilling — Purito Daily Soft Touch Sunscreen”
Effective Exfoliation and Texture Smoothing Rarely NotedOften Mentioned
- “skin feels silky smooth — Clinique Smart Clinical Repair Wrinkle Correcting Serum”
- “gentle enough for everyday — Clinique 7 Day Scrub Cream Rinse-Off Formula”
- “You will see the dirt with one wipe — Clinique Clarifying Lotion 2”
- “plump — Purito Centella Unscented Toner”
Fragrance-Free and Gentle Formulas Rarely NotedSometimes Noted
- “No strong scent — Clinique Take The Day Off Cleansing Balm”
- “No stinging eyes — Clinique Take The Day Off Cleansing Balm”
- “Great for my sensitive, reactive skin — Clinique Dramatically Different Moisturizing Lotion+”
- “love that it has no scent — Purito Oat-in Calming Gel Cream”
Insufficient Hydration or Moisture Often MentionedSometimes Noted
- “skin felt tight — Clinique Dramatically Different Moisturizing Gel”
- “skin felt tight after an hour — Clinique moisture surge”
- “not moisturizing enough — Clinique All About Eyes”
- “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
Causes Breakouts and Acne Sometimes NotedSometimes Noted
- “caused cystic acne — Purito From Green Cleansing Oil”
- “gave me tiny whiteheads — Purito Centella Unscented Serum”
- “Woke up with whiteheads on my chin — Clinique Dramatically Different Moisturizing Lotion+”
- “gave me tiny bumps — Clinique moisture surge”
Price and Value Concerns Not notedOften Mentioned
- “jar is too small for the cost — Clinique moisture surge”
Purito vs Clinique routines for dry skin
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Cleanser
CeraVe Hydrating Facial Cleanser
Morning · Evening · Once a week
CA$20.19
-
Hydrating Toner
Centella Unscented Toner
Morning
CA$33.42
-
Moisturizer
Deep Sea Pure Water Cream
Morning · Evening · Once a week
CA$22.39
-
SPF
d'Alba Piedmont Waterfull Mild Sunscreen
Morning
CA$38.00
-
Pre-Cleanser
From Green Cleansing Oil
Evening · Once a week
CA$24.48
-
Serum or Treatment
Centella Unscented Serum
Evening · Once a week
CA$23.25
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
CA$29.99
-
Cleanser
all about clean
Morning · Evening · Once a week
CA$38.00
-
Hydrating Toner
Dear, Klairs Supple Preparation Unscented Toner
Morning
CA$27.99
-
Moisturizer
Smart Clinical Repair Lifting Face + Neck Cream
Morning · Evening · Once a week
CA$107.00
-
SPF
d'Alba Piedmont Waterfull Mild Sunscreen
Morning
CA$38.00
-
Pre-Cleanser
Take The Day Off Cleansing Balm
Evening · Once a week
CA$55.00
-
Serum or Treatment
Smart Clinical Repair Wrinkle Correcting Serum
Evening · Once a week
CA$145.00
-
Nourishing Mask
Moisture Surge Overnight Mask
Once a week
CA$59.00
Buy Purito routine · CA$191.72 · 94% fit
Buy Clinique routine · CA$469.99 · 74% fitSee multi-brand routine · 99% fit
Purito vs Clinique routines for oily skin
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Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
CA$20.96
-
Hydrating Toner
Centella Unscented Toner
Morning · Once a week
CA$33.42
-
Moisturizer
Deep Sea Pure Water Cream
Morning · Evening · Once a week
CA$22.39
-
SPF
La Roche-Posay Anthelios Clear Skin Dry Touch Sunscreen SPF 60
Morning
CA$35.95
-
Pre-Cleanser
From Green Cleansing Oil
Evening · Once a week
CA$24.48
-
Cleansing Toner
Pixi Glow Tonic
Evening
CA$28.90
-
Serum or Treatment
Pure Vitamin C Serum
Evening · Once a week
CA$51.73
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Tatcha The Clarifying Clay Mask
Once a week
CA$95.00
-
Cleanser
Redness Solutions Soothing Cleanser
Morning · Evening · Once a week
CA$42.00
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
CA$37.60
-
Moisturizer
Dramatically Different Moisturizing Gel
Morning · Evening · Once a week
CA$61.00
-
SPF
La Roche-Posay Anthelios Clear Skin Dry Touch Sunscreen SPF 60
Morning
CA$35.95
-
Pre-Cleanser
Take The Day Off Cleansing Balm
Evening · Once a week
CA$55.00
-
Cleansing Toner
Clarifying Lotion 2
Evening
CA$30.00
- Serum or Treatment Even Better Clinical Dark Spot Corrector Evening · Once a week
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Tatcha The Clarifying Clay Mask
Once a week
CA$95.00
Buy Purito routine · CA$342.33 · 90% fit
Buy Clinique routine · CA$386.05 · 78% fitSee multi-brand routine · 96% fit
Purito vs Clinique routines for combination skin
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Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
CA$44.95
-
Hydrating Toner
Centella Unscented Toner
Morning · Once a week
CA$33.42
-
Moisturizer
Deep Sea Pure Water Cream
Morning · Evening · Once a week
CA$22.39
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
CA$20.96
-
Pre-Cleanser
From Green Cleansing Oil
Evening · Once a week
CA$24.48
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
CA$31.99
-
Serum or Treatment
Pure Vitamin C Serum
Evening · Once a week
CA$51.73
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
CA$50.00
-
Cleanser
all about clean
Morning · Evening · Once a week
CA$38.00
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
CA$37.60
-
Moisturizer
Dramatically Different Moisturizing Gel
Morning · Evening · Once a week
CA$61.00
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
CA$20.96
-
Pre-Cleanser
Take The Day Off Cleansing Balm
Evening · Once a week
CA$55.00
-
Cleansing Toner
Clarifying Lotion 2
Evening
CA$30.00
- Serum or Treatment Even Better Clinical Dark Spot Corrector Evening · Once a week
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
CA$50.00
Buy Purito routine · CA$309.42 · 91% fit
Buy Clinique routine · CA$322.06 · 75% fitSee multi-brand routine · 96% fit
Questions and answers
Purito or Clinique: which is better?
Purito offers a Superior routine fit across all skin types on this page, making it a stronger choice than Clinique for overall skin compatibility. Reviewers highlight Purito for its lightweight textures and soothing benefits, while Clinique is noted for its high price point and occasional breakout concerns.
What is the difference between Purito and Clinique?
Purito has a Superior routine fit for dry skin, whereas Clinique has an Average routine fit for dry skin. For the products on this page, Purito features lightweight and calming formulas, while Clinique is often noted for effective makeup bases and texture smoothing.
Purito or Clinique for dry skin?
Purito is a better fit for dry skin, offering a Superior routine fit compared to Clinique's Average routine fit on the products on this page. Reviewers note that Purito's products on this page are mostly praised for their lightweight and soothing moisturizers.
Purito or Clinique: which moisturizer is better?
Purito is a better fit for moisturizers overall, as Lovi rates its routine fit for dry skin as Superior while Clinique is Average. Purito's moisturizers are mostly mentioned by reviewers for being lightweight, soothing, and calming, whereas Clinique's moisturizers sometimes have price or hydration concerns.
Which is more affordable, Purito or Clinique?
Purito is more affordable, as price and value concerns are noted for Clinique.
Which brand is better for mature skin, Purito or Clinique?
Purito is better for mature skin, achieving a Superior routine fit compared to Clinique's High fit on this page. Reviewers frequently note Purito's lightweight and soothing moisturizers, while Clinique features options like Smart Clinical Repair Wrinkle Correcting Serum containing ingredients that may help manage signs of skin aging.
Purito or Clinique for oily skin?
Purito is the better choice for oily skin, as Lovi rates its routine as Superior compared to High for Clinique. Both brands offer products that help control oil and provide lightweight moisture without feeling heavy.
Purito or Clinique for sensitive skin?
Purito is a better choice for sensitive skin because Lovi rates its routine fit as Superior, compared to High for Clinique. Reviewers also note that Purito products provide better soothing and calming benefits for sensitive skin.
Purito or Clinique for acne-prone skin?
For acne-prone skin, Lovi rates Purito as having a Superior routine fit compared to Clinique's Average fit. Reviewers often note that Purito provides soothing and calming moisturizers that help with sensitive and acne-prone skin.
Purito or Clinique for dry sensitive skin?
Purito is the better choice for dry sensitive skin, as Lovi rates its routine as Superior compared to Clinique's High. The products on this page for Purito focus heavily on gentle, soothing, and barrier-supporting care without added fragrance.
Purito or Clinique for skin with dark spots?
Purito is a better choice for skin with dark spots, as Lovi rates its overall routine fit as Superior while Clinique's is Average. Reviewers often mention Purito for soothing and calming benefits, which helps support sensitive skin.
Research behind their key ingredients
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Topical glutathione amino acid precursors protect skin against environmental and oxidative stress
The synergistic effect of retinyl propionate and hydroxypinacolone retinoate on skin aging
Algae extract protection effect on oxidized protein level in human stratum corneum
Dead Sea minerals: New findings on skin and the biology beyond
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Safety of a preservative system containing 1,2-hexanediol and caprylyl glycol
Functional properties and skin care effects of sodium trehalose sulfate
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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