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SheaMoisture skincare

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

SheaMoisture is an American skincare brand founded in 1991 and owned by Unilever since 2017.

cosmeticsbusiness.comsheamoisture.comen.wikipedia.org

SheaMoisture is widely loved for its thoughtful serums and nourishing formulas. Its products suit dry, sensitive, and combination skin best. The standout products for particular concerns include the African Black Soap Clarifying Facial Wash & Scrub for acne-prone skin. The brand consistently delivers gentle, reliable care through every offering.

This page covers some of the most popular SheaMoisture products; for the whole SheaMoisture range, with a fit score for every product, use the Lovi app.

SheaMoisture serums and treatments

Questions and answers

Is SheaMoisture worth it?

SheaMoisture is worth it because Lovi rates the SheaMoisture-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Every product on this page also lists no fragrance in its ingredients.

What are SheaMoisture's best products?

SheaMoisture offers the African Black Soap Clarifying Facial Wash & Scrub, which Lovi rates High for oily and acne-prone skin. Lovi rates the SheaMoisture-focused routine Superior across dry, oily, sensitive, combination, and acne-prone skin.

Does SheaMoisture cause breakouts?

SheaMoisture is unlikely to cause breakouts because its African Black Soap Clarifying Facial Wash & Scrub is designed for oily and acne-prone skin, for which Lovi rates it High. Salicylic acid helps keep pores clear and prevents acne relapse.

BioMed Research International, 2020Journal of Cosmetic Dermatology, 2024

Is SheaMoisture fragrance-free?

Yes, because every product on this page lists no fragrance in its ingredients.

What are the key ingredients in SheaMoisture products?

SheaMoisture uses key ingredients such as panthenol, salicylic acid, and jojoba esters in its formulations. Salicylic acid helps manage acne-prone skin, while panthenol supports skin barrier recovery.

American Journal of Clinical Dermatology, 2002BioMed Research International, 2020

How do I build a SheaMoisture skincare routine?

To build a SheaMoisture skincare routine, use the African Black Soap Clarifying Facial Wash & Scrub to cleanse. Lovi rates the SheaMoisture-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin.

What are good alternatives to SheaMoisture?

Good alternatives to SheaMoisture include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands also have dedicated pages on Lovi for comparison.

SheaMoisture vs CeraVe: which is better?

SheaMoisture and CeraVe both rate Superior for dry, oily, sensitive, combination, and acne-prone skin. Lovi rates SheaMoisture-focused routines slightly higher across all these skin types, making them equally strong choices depending on your personal preference.

Who owns SheaMoisture, and where is it from?

SheaMoisture is an American brand founded in 1991, owned by Unilever since 2017.

cosmeticsbusiness.comsheamoisture.comen.wikipedia.org

Is SheaMoisture cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list SheaMoisture as cruelty-free.

Research behind SheaMoisture's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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