GOPURE skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

GOPURE is an American skincare brand founded in 2017 and owned by Natural Lifestyle Brands, Inc..

GOPURE is loved for its nourishing moisturizers and thoughtful formulas. Its products suit mature and dry skin best. The standout product for particular concerns is the Neck Firming Cream, which is ideal for acne-prone skin. Regular use supports a radiant and balanced complexion.

Cruelty-free · PETA

This page covers some of the most popular GOPURE products; for the whole GOPURE range, with a fit score for every product, use the Lovi app.

GOPURE moisturizers

Neck Firming Cream

Questions and answers

Is GOPURE worth it?

GOPURE is worth considering because its brand-focused routines achieve Superior fit levels across dry, oily, sensitive, combination, and acne-prone skin types. Lovi rates the brand-focused routine Superior for dry skin. Additionally, the GOPURE products on this page list no fragrance in their ingredients.

What are GOPURE's best products?

GOPURE does not feature single best products on this page, but instead offers complete routines that Lovi rates Superior for dry, oily, sensitive, combination, and acne-prone skin. Every GOPURE product on this page lists no fragrance in its ingredients.

Which GOPURE moisturizer is best for dry skin?

Neck Firming Cream is the best moisturizer on this page for dry skin, where Lovi rates it Average.

Does GOPURE cause breakouts?

GOPURE is unlikely to cause breakouts for most people, though the Neck Firming Cream is rated with caution for oily and breakout-prone skin. Lovi rates the GOPURE-focused routine Superior for acne-prone skin.

Is GOPURE fragrance-free?

Yes, every one of the GOPURE products on this page lists no fragrance in its ingredients.

What are the key ingredients in GOPURE products?

GOPURE products on this page include hydrolyzed hyaluronic acid, which helps hydrate and smooth dry skin. Lovi rates the GOPURE routines Superior for dry, oily, sensitive, combination, and acne-prone skin.

Dermatologic Therapy, 2022

How do I build a GOPURE skincare routine?

To build a GOPURE skincare routine, shoppers choose products suited to their specific skin needs, as the GOPURE products on this page are all fragrance-free. Lovi rates the GOPURE-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

What are good alternatives to GOPURE?

Good alternatives to GOPURE with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands offer alternative routines for your skin type and concerns.

GOPURE vs CeraVe: which is better?

For dry, oily, sensitive, combination, and acne-prone skin, the GOPURE routines rate Superior, making them slightly better than the CeraVe routines. Lovi rates GOPURE Superior for all five skin types, while CeraVe rates Superior for dry, oily, sensitive, and combination skin, and High for acne-prone skin.

Who owns GOPURE, and where is it from?

GOPURE is an American brand founded in 2017, owned by Natural Lifestyle Brands, Inc..

gopure.com

Is GOPURE cruelty-free?

Yes: PETA lists GOPURE as cruelty-free.

PETA

6 more questions

Research behind GOPURE's key ingredients

Botulinum toxin injection as a single or combined treatment with non-cross-linked high molecular weight and low molecular weight hyaluronic acid gel for neck rejuvenation: A randomized clinical trial
Hydrolyzed hyaluronic acid · Dermatologic Therapy, 2022
Efficacy and Tolerability of Stable Hybrid Cooperative Complexes of High- and Low-Molecular Weight Hyaluronic Acid in Asian Patients: An Open-Label Study
Hydrolyzed hyaluronic acid · Aesthetic Plastic Surgery, 2026
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Hydrolyzed hyaluronic acid · Colloids and Surfaces. B, Biointerfaces, 2022

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

Nadia Kapleva, MS

Co-founder, Medical Director

Cosmetic chemist, cosmetologist, aesthetic products developer
Alexey Shagraev, PhD

Co-founder, CEO and CTO

PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
Dr. Sofía Perea Pérez, MD, MSc

Medical Board

Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
Aishani Shah, MD

Medical Board

Specialist dermatologist, MBBS, MD, IFAAD
Asya Zubkova, MS

Medical Board

Cosmetic chemist, SCS, IFSCC member
Hanna Kurets, MD

Medical Board, Medical Advisor

Dermatology MD
Elina Nazarenko, MD

Medical Board

Dermatology and diagnostic consultant
Victoria Derkova, MS

Medical Board

Cosmetic chemist, cosmetic development technologist