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The Ordinary vs Luxe Organix

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and Luxe Organix are skincare brands offering serums, moisturizers, cleansers, toners, and gentle formulas. The Canadian brand, owned by The Estée Lauder Companies Inc. since 2016, features products built around hyaluronic acid, glycerin, and squalane, suiting dry and dry sensitive skin best, with top-rated options for acne-prone, dark spot, and mature skin. Meanwhile, the second brand is loved for targeted serums that suit sensitive, dry, and normal skin types best, including a standout retinol formulation for acne-prone skin. While both nurture and balance the complexion, they differ as their key ingredients vary in lengthening wrinkle reduction, increasing hydration and barrier function, and boosting epidermal thickness and collagen production.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and Luxe Organix products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs Luxe Organix products

The Ordinary vs Luxe Organix serums and treatments

Questions and answers

The Ordinary or Luxe Organix: which is better?

The products on this page from The Ordinary generally offer a much wider selection and achieve higher fit levels across most skin types compared to Luxe Organix, which features only a single retinol serum with lower suitability.

What is the difference between The Ordinary and Luxe Organix?

The products on this page for The Ordinary offer a wide variety of well-reviewed skincare treatments, whereas Luxe Organix features a much smaller selection. The Ordinary fits dry skin, dry sensitive skin, and sensitive skin best.

Which is more affordable, The Ordinary or Luxe Organix?

Reviewers frequently note that the products on this page by The Ordinary are affordable and offer great value.

When was The Ordinary founded compared to Luxe Organix?

The Ordinary was founded in 2016, whereas Luxe Organix was founded two years earlier in 2014.

Which company owns The Ordinary?

The Estée Lauder Companies Inc. owns The Ordinary.

Do any products from The Ordinary or Luxe Organix contain fragrance?

Every product on this page from The Ordinary and Luxe Organix lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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