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Vanicream-focused skincare routine for mature skin

Routine by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

A routine for mature skin built around Vanicream products, complemented by other brands where they fit better, for complete care.

Cleansers, toners, and makeup removers with glycerin, hyaluronic acid, centella asiatica extract, and niacinamide help keep skin plump and smooth, while moisturizers and serums with hyaluronic acid, ceramides, probiotics, and copper tripeptide-1 help firm the skin and soften fine lines and wrinkles. Exfoliating steps and masks with glycolic acid, salicylic acid, papain, and vitamin C help smooth texture and support a youthful glow.

The morning routine prepares the skin for the day: it cleans off the night, hydrates, and protects, with sunscreen as its last step. The evening routine removes sunscreen, makeup, and the day's oil, then treats the skin while it rests away from the sun. The weekly routine takes the place of the evening routine once a week and adds deeper steps to help smooth and refresh mature skin.

Dermatology and Therapy, 2025Journal of the American Academy of Dermatology, 2012Journal of the American Academy of Dermatology, 2003Journal of Cosmetic Dermatology, 2023

Products are rated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For a routine based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.

Morning

Step 1Cleanser

Cleansers with amino acids and aloe vera help clear away impurities while keeping mature skin hydrated. These cleansers are used every morning, every evening, and once a week in place of the evening routine.

Best cleansers for mature skin

Step 2Hydrating Toner

This hydrating toner step is used every morning in your routine. Toners with hyaluronic acid and glycerin help hydrate dry areas, while steps with niacinamide and peptides support fine lines and firmness.

Best toners for mature skin

Step 3Moisturizer

Moisturizers with hyaluronic acid, peptides, and ceramides help hydrate and smooth mature skin while reducing the look of fine lines and wrinkles. This step is used every morning and every evening and once a week, in place of the evening routine.

Best moisturizers and moisturizing serums for mature skin

Step 4SPF

In the Lovi routine for this skin the sunscreen step is used every morning. Sunscreens with avobenzone, octisalate, titanium dioxide, and chemical filters help defend against UV rays, while sunscreens with niacinamide, vitamin C, hyaluronic acid, and peptides may help combat fine lines, wrinkles, and loss of firmness.

Best sunscreens and spf moisturizers for mature skin

Evening

Step 1Pre-Cleanser

Makeup removers with jojoba seed oil, helianthus annuus seed oil, tocopherol, and centella asiatica extract help nourish skin and address wrinkles and fine lines. This step is used every evening and once a week, in place of the evening routine.

Step 2Cleanser

Cleansers with amino acids and aloe vera help clear away impurities while keeping mature skin hydrated. These cleansers are used every morning, every evening, and once a week in place of the evening routine.

Best cleansers for mature skin

Step 3Cleansing Toner

Cleansing toners with glycolic acid, lactic acid, and polyhydroxy acid help gently exfoliate mature skin to address fine lines and wrinkles. This cleansing toner step is used every evening in your routine.

Best toners for mature skin

Step 4Serum or Treatment

Serums are used every evening and once a week in place of the evening routine. Serums and ampoules with niacinamide and ceramides help target fine lines, wrinkles, and loss of firmness while keeping mature skin soft and smooth.

Best serums and treatments for mature skin

Step 5Moisturizer

Moisturizers with hyaluronic acid, peptides, and ceramides help hydrate and smooth mature skin while reducing the look of fine lines and wrinkles. This step is used every morning and every evening and once a week, in place of the evening routine.

Best moisturizers and moisturizing serums for mature skin

Once a week

Step 1Pre-Cleanser

Makeup removers with jojoba seed oil, helianthus annuus seed oil, tocopherol, and centella asiatica extract help nourish skin and address wrinkles and fine lines. This step is used every evening and once a week, in place of the evening routine.

Step 2Cleanser

Cleansers with amino acids and aloe vera help clear away impurities while keeping mature skin hydrated. These cleansers are used every morning, every evening, and once a week in place of the evening routine.

Best cleansers for mature skin

Step 3Enzyme Powder

Exfoliating steps with papain and rice enzyme powder help digest dull surface cells to reveal smoother skin and refine mature skin texture. This step in your routine is used once a week, in place of the evening routine.

Step 4Nourishing Mask

Mask steps and treatments with niacinamide and retinal help smooth fine lines and wrinkles, while nourishing steps with hyaluronic acid and ceramides deeply hydrate to support mature skin. This nourishing mask step is used once a week, in place of the evening routine.

Step 5Serum or Treatment

Serums are used every evening and once a week in place of the evening routine. Serums and ampoules with niacinamide and ceramides help target fine lines, wrinkles, and loss of firmness while keeping mature skin soft and smooth.

Best serums and treatments for mature skin

Step 6Moisturizer

Moisturizers with hyaluronic acid, peptides, and ceramides help hydrate and smooth mature skin while reducing the look of fine lines and wrinkles. This step is used every morning and every evening and once a week, in place of the evening routine.

Best moisturizers and moisturizing serums for mature skin

Research behind this routine

Behind this routine

Lovi builds every routine from each product's full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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