🇦🇺Australia

Fresh Soy Face Cleanser for mature skin

Superior

  • HighNormal Skin Fit
  • SuperiorEffectiveness
  • ExcellentSafety

One of the best cleansers for mature skin.

This fit is calculated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.

Page built Nov 8, 2026How the Fit score works

Lovi Assistant explains

  • This cleanser is an excellent match for your normal skin, as coco-glucoside and glycerin provide effective pore cleansing without stripping essential moisture, while sunflower seed oil and aloe barbadensis leaf juice offer emollient and soothing benefits.
  • The formula also supports your goal of addressing wrinkles and fine lines by including tocopherol and soybean sterols for their antioxidant and hydrating properties.
  • Its safety profile is excellent, with no risk of irritation due to the absence of harsh ingredients and the inclusion of calming components.

How to apply

  • Use your cleanser as part of both your AM and PM routine. Start using it daily since your skin is normal and not sensitive.
  • Apply this first in your routine before using your toner, moisturizer, and SPF.
  • Gently massage the cleanser onto your face using circular motions, then rinse well with water. Avoid rubbing your skin too hard.
  • Apply the cleanser directly onto slightly damp skin for the best fresh feeling. Make sure your face is clean of heavy makeup first.
  • Avoid the sensitive eye area while washing. Do a quick patch test before your very first use to be safe.

People Say

★4.6Overall rating based on 14.0k+ reviews

Based on a very large amount of data, this gel cleanser is highly regarded for its gentle, non-stripping formula that effectively cleanses without compromising skin moisture. It is frequently recommended for sensitive, dry, and acne-prone skin due to its soothing properties. While many users appreciate the fresh cucumber scent, a moderate number find the fragrance polarizing or consider the product too expensive for daily use.

Highlights

  • Gentle and non-stripping Mostly Mentioned
    • “leaves my skin soft and moisturized”
    • “doesn't strip skin of essential moisture”
    • “no tight feeling after rinsing”
  • Effective makeup removal Often Mentioned
    • “literally melts makeup off”
    • “removes mascara without stinging”
    • “cleans the residue left after makeup remover”
    • “dissolves light makeup effectively”
  • Soothing for sensitive skin Often Mentioned
    • “instantly calms visible redness”
    • “doesn't make my sensitive skin break out”
    • “great for super sensitive skin”
    • “never irritated my thin skin”
  • Expensive for wash Often Mentioned
    • “hard to justify the price tag”
    • “pricey for a cleanser”
    • “wish it was more cost-effective”
    • “expensive for something you wash off”
  • Pleasant cucumber scent Sometimes Noted
    • “smells fresh like cucumbers”
    • “very calming and refreshing scent”
    • “light cucumber scent is pleasant”
    • “smells like a spa”
  • Scent is polarizing Sometimes Noted
    • “smells like rotten cucumbers”
    • “stinky”
    • “earthy smell made me hate it”
    • “can't stand the smell”
  • Causes eye irritation Rarely Noted
    • “burns my eyes”
    • “stings if it gets in eyes”
    • “irritated my eyes”
  • Packaging issues Rarely Noted
    • “cap breaks easily”
    • “hard to squeeze out at the end”
    • “packaging is not eco-friendly enough”
    • “lid snapped off”

Sources: lovi.care, fresh.com, sephora.com, ulta.com, amazon.com, reddit.com, and more

Questions and answers

What makes Fresh Soy Face Cleanser one of the best fits for mature skin?

This cleanser is one of the best fits for mature skin because coco-glucoside and glycerin clean pores without drying out your skin, while sunflower seed oil and aloe barbadensis leaf juice keep it soft and calm. It also helps smooth wrinkles and fine lines by including tocopherol and soybean sterols for their hydrating and antioxidant properties.

Journal of Cosmetic Dermatology, 2020

Which ingredients make this cleanser a good fit for mature skin?

This cleanser is a great fit for mature skin because glycerin and coco-glucoside clean pores without drying you out, while sunflower seed oil and aloe leaf juice help soothe and soften. It also includes tocopherol and soybean sterols, which provide hydration and antioxidants to help address fine lines and wrinkles.

Journal of Cosmetic Dermatology, 2020

What do Amino Acids do for mature skin?

Amino acids help keep mature skin smooth and calm while supporting a strong barrier. Studies show they may also help reduce signs of aging and improve skin recovery.

Marine Drugs, 2014Acta Histochemica, 2010

What does Aloe Vera Leaf Juice do for mature skin?

Aloe vera leaf juice helps hydrate mature skin and may reduce the look of wrinkles by supporting collagen. To work best on mature skin, a product of this type needs added nourishing ingredients like rich plant oils and peptides for deep moisture and firmness.

Journal of Oleo Science, 2009Clinical, Cosmetic and Investigational Dermatology, 2015

Where does this cleanser go in a skincare routine for mature skin?

This cleanser is used in the morning and evening as part of a daily routine for mature skin. Using a gentle cleanser helps clean pores without stripping essential moisture, keeping the skin soft and comfortable.

The Journal of Dermatological Treatment, 2022

Can I use this cleanser with retinol, and in what order?

You can use this cleanser with retinol because its gentle formula cleans without stripping moisture, and it is unlikely to cause irritation. Use the cleanser first on damp skin, rinse thoroughly, and then apply your retinol product once your face is completely dry.

Cutis, 2006

How often should I use this cleanser?

You can use this cleanser twice a day in the morning and evening as part of your routine. It cleans the skin without drying it out, and its gentle formula is safe for daily use.

The Journal of Dermatological Treatment, 2022

Can this cleanser clog pores, cause breakouts or purging for mature skin?

This cleanser is unlikely to clog pores or cause breakouts for mature skin, as it uses gentle cleansers and soothing ingredients that wash away dirt without leaving heavy residue. Its very safe formula avoids harsh ingredients, making irritation and breakouts extremely rare.

Can I use this cleanser around the eyes or on my body?

Yes, you can use this cleanser around the eyes and on your body because its gentle formula cleans without stripping moisture while calming the skin. It is unlikely to cause irritation and works well on thin areas.

Surgical and Radiologic Anatomy, 2002

Is this cleanser fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol. Behenyl alcohol is a fatty alcohol, which soften the skin.

What the research says

  • A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.

    Clinical, Cosmetic and Investigational Dermatology, 2017
  • A topical serum containing vitamin C, vitamin E, and raspberry leaf cell culture extract improved skin color, elasticity, radiance, smoothness, scaliness, and wrinkles compared to the untreated contralateral side in fifty female volunteers.

    Journal of Cosmetic Dermatology, 2020
  • A cream combining propolis, tea tree oil, and Aloe vera reduced erythema scars, acne severity index, and total lesion count better than erythromycin cream in sixty patients with mild to moderate acne vulgaris compared to placebo.

    Clinical Pharmacology, 2018
  • Topical aloe vera gel significantly accelerated split-thickness skin graft donor-site healing compared to placebo in 12 patients, but showed no significant difference in pain relief.

    Plastic and Reconstructive Surgery, 2018
  • Topical application of Aloe vera cream reduced postoperative pain at rest and during defecation, accelerated wound healing at two weeks, and decreased analgesic requirements in patients after open hemorrhoidectomy compared to placebo.

    Journal of Alternative and Complementary Medicine, 2010
  • Formulations containing 0.10%, 0.25%, and 0.50% freeze-dried Aloe vera extract increased stratum corneum water content compared with the vehicle in 20 female subjects, while transepidermal water loss was not modified.

    Skin Research and Technology, 2006
  • Transgenic cucumber expressing poly-γ-glutamic acid synthesis genes increased water content by 6-14%, reduced water loss by 11-12%, decreased facial wrinkles and roughness by 19.58% and 24.97%, decreased skin melanin by 5.27%, and improved facial elasticity in human skin and zebrafish compared to controls.

    International Journal of Biological Macromolecules, 2024
  • Copper Oxide nanoparticles synthesized using cucumber extract exhibited antibacterial, antifungal, UV protection, and reactive-oxygen species inhibition properties with low cellular toxicity and skin-rejuvenating effects when incorporated into skin cream.

    Endocrine, Metabolic & Immune Disorders Drug Targets, 2021
  • Topical treatment with Holothuria parva extract gel showed significant wound contraction compared to the negative control in full-thickness wounded rats.

    The International Journal of Lower Extremity Wounds, 2024
  • The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol.

    Journal of Cosmetic Dermatology, 2020
  • Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant.

    International Journal of Cosmetic Science, 2001
  • Niacinamide/glycerin body moisturizers provided better rapid and prolonged improvement of cosmetic xerosis through functional improvement of stratum corneum barrier function compared to no treatment and conventional moisturizers in female subjects.

    Journal of Drugs in Dermatology, 2012
  • Treatment with a rose extract activated newly identified skin olfactory receptors and prevented epinephrine-induced skin stress responses in epidermal keratinocytes and human skin explants, while clinically decreasing the appearance of under-eye dark circles in stressed women.

    Molecules, 2020
  • Rose petal extract improves stratum corneum moisture levels in humans by upregulating HAS2 expression via the GLK-MAP2K-MAPK signaling pathway.

    BioFactors, 2023
  • Rosa gallica petal extract (RPE) exerts skin whitening by attenuating tyrosinase activity and melanin accumulation and exhibits anti-wrinkle activity by suppressing MMP-1 levels in human cells.

    Journal of Medicinal Food, 2020

Ingredients

Water, Coco-Glucoside, Glycerin, Butylene Glycol, Peg-7 Glyceryl Cocoate, Xanthan Gum, Glycine Soja Oil Soybean Oil, Helianthus Annuus Seed Oil Sunflower Seed Oil, Borago Officinalis Seed Oil, Aloe Barbadensis Leaf Juice, Cucumis Sativus Fruit Extract, Rosa Damascena Extract, Rosa Damascena Flower Water, Centaurea Cyanus Flower Extract, Glycine Soja Soybean Sterols, Panax Ginseng Root Extract, Rosa Damascena Oil Flower, Malva Sylvestris Flower Extract, Tocopherol, Ascorbyl Palmitate, Peg-120 Methyl Glucose Dioleate, Peg-40 Hydrogenated Castor Oil, Caprylyl Glycol, Polysorbate 20, Caprylic Capric Triglyceride, Silica, Benzoic Acid, Disodium Edta, Citric Acid, Behenyl Alcohol, Glyceryl Stearate, Lecithin, Pentylene Glycol, Hydrolyzed Soy Protein, Caramel, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol

Behind this fit score

Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

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Prices checked 6 Nov 2026

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Australia.

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