Naturie skincare
Naturie is a Japanese skincare brand founded in 2002 and owned by Pias Corporation.
Naturie is warmly loved for its gentle moisturizers and toners, which rely on thoughtfully crafted formulas to nourish the complexion. Its products suit all skin types best, providing balanced hydration without heaviness. For specific concerns, the standout choices include the Hatomugi Skin Conditioner for skin with dark spots, the Hatomugi Skin Conditioning Gel for acne-prone skin, and the Hatomugi Skin Conditioning Milk for mature skin. Readers exploring the brand will find a steady, reliable approach to daily skin maintenance.
This page covers some of the most popular Naturie products; for the whole Naturie range, with a fit score for every product, use the Lovi app.
Other Naturie products
People Say
★4.4Overall rating based on 14.5k+ reviewsReviewers most often praise Naturie for lightweight textures, deep hydration, and soothing irritated skin. The most common complaints are insufficient moisture for very dry skin and the need for additional layers.
Highlights
Exceptional value Mostly Mentioned
- “huge bottle — Hatomugi Skin Conditioner”
- “Huge 180g jar — Hatomugi Skin Conditioning Gel”
- “generous bottle — Hatomugi Skin Conditioning Milk”
Lightweight moisturizers Mostly Mentioned
- “Gel turns to water — Hatomugi Skin Conditioning Gel”
- “absorbs quickly — Hatomugi Skin Conditioning Milk”
Soothing and calming Mostly Mentioned
- “calms redness — Hatomugi Skin Conditioner”
- “Calms redness — Hatomugi Skin Conditioning Gel”
- “no irritation — Hatomugi Skin Conditioning Milk”
Versatile moisturizers Mostly Mentioned
- “Face and body — Hatomugi Skin Conditioning Gel”
- “great body lotion — Hatomugi Skin Conditioning Milk”
Insufficient moisture Mostly Mentioned
- “too watery — Hatomugi Skin Conditioner”
- “Too light for winter — Hatomugi Skin Conditioning Gel”
- “not enough moisture — Hatomugi Skin Conditioning Milk”
Packaging issues Often Mentioned
- “squirts everywhere — Hatomugi Skin Conditioner”
- “Jar breeds bacteria — Hatomugi Skin Conditioning Gel”
Sources: lovi.care, yesstyle.com, reddit.com, skinsort.com, ratebud.com, amazon.com, and more
Questions and answers
Is Naturie worth it?
Yes, Naturie is worth it because reviewers frequently mention its exceptional value and soothing, calming effects. The Naturie products on this page list no fragrance in their ingredients, and Lovi rates the Naturie-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin.
What are Naturie's best products?
Naturie's best products depend on the skin type, with Hatomugi Skin Conditioning Gel rating High for dry and dry sensitive skin, and Hatomugi Skin Conditioner rating High for sensitive skin. Reviewers often mention that these lightweight moisturizers offer exceptional value and soothe the skin.
Which Naturie moisturizer is best for dry skin?
The best Naturie moisturizer for dry skin is Hatomugi Skin Conditioning Gel, followed by Hatomugi Skin Conditioning Milk. Lovi rates the gel High for dry skin and the milk Average.
Does Naturie cause breakouts?
Naturie products are unlikely to cause breakouts, as the Naturie products on this page list no fragrance and review feedback highlights soothing and calming properties. Lovi rates the Naturie-focused routine Superior for acne-prone skin.
Is Naturie fragrance-free?
Yes, the Naturie products on this page list no fragrance in their ingredients. Reviewers also frequently mention that these products feel soothing and calm.
What are the key ingredients in Naturie products?
How do I build a Naturie skincare routine?
To build a Naturie skincare routine, start by applying the Hatomugi Skin Conditioner toner, then follow up with either the Hatomugi Skin Conditioning Gel or the Hatomugi Skin Conditioning Milk moisturizer. Lovi rates a Naturie-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin types. All Naturie products on this page list no fragrance in their ingredients.
Where can I buy Naturie, and how much does it cost?
Naturie products on this page are available at stores in Australia. They cost from A$23.45 to A$23.45, with most falling in that range.
What are good alternatives to Naturie?
Good alternatives to Naturie with pages on Lovi include Biore, Hada Labo, Shiseido, SK-II, Shiseido Senka, and DHC. Lovi rates a Biore-focused routine as Superior for dry, oily, sensitive, combination, and acne-prone skin types.
Naturie vs Biore: which is better?
Naturie and Biore are tied for dry, oily, sensitive, combination, and acne-prone skin, as Lovi rates both brands' routines as Superior for all of these skin types. The Naturie products on this page are also noted for providing exceptional value and lightweight, soothing moisturizers.
Who owns Naturie, and where is it from?
Naturie is a Japanese brand founded in 2002, owned by Pias Corporation.
Is Naturie cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Naturie as cruelty-free.
Research behind Naturie's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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