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Dr. Alethea skincare

Dr. Alethea is a Korean skincare brand founded in 2014 and owned by The Pure Lab Co., Ltd..

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Skincare enthusiasts love Dr. Alethea for its nourishing serums and carefully balanced formulas. Its products suit sensitive, dry, and combination skin types best. The standout products for particular concerns include the Gentle Vitamin C Serum for acne-prone skin. The brand focuses on delivering reliable hydration and gentle daily care.

This page covers some of the most popular Dr. Alethea products; for the whole Dr. Alethea range, with a fit score for every product, use the Lovi app.

Dr. Alethea serums and treatments

Questions and answers

Is Dr. Alethea worth it?

Dr. Alethea routines rate Superior for dry, oily, sensitive, combination, and acne-prone skin. Lovi rates the Gentle Vitamin C Serum Average across all skin types.

What are Dr. Alethea's best products?

Dr. Alethea offers the Gentle Vitamin C Serum on this page. Lovi rates the Dr. Alethea routines as Superior for dry, oily, sensitive, combination, and acne-prone skin.

Does Dr. Alethea cause breakouts?

Dr. Alethea is unlikely to cause breakouts, as the Dr. Alethea products on this page list no fragrance and Lovi rates acne-prone skin Superior for the brand's routine.

Is Dr. Alethea fragrance-free?

Yes, every one of the Dr. Alethea products on this page lists no fragrance in its ingredients.

What are the key ingredients in Dr. Alethea products?

Dr. Alethea products feature key ingredients like niacinamide, 3-O-ethyl ascorbic acid, Hippophae rhamnoides fruit extract, and Camellia sinensis leaf water. Niacinamide helps control skin aging and cutaneous pigmentation, while 3-O-ethyl ascorbic acid provides antioxidant and membrane-protective effects. Additionally, Hippophae rhamnoides fruit extract improves barrier function, and Camellia sinensis leaf water supports overall skin health.

The British Journal of Dermatology, 2002Antioxidants, 2021

How do I build a Dr. Alethea skincare routine?

To build a Dr. Alethea routine, apply the Gentle Vitamin C Serum after cleansing. Lovi rates Dr. Alethea-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin.

Where can I buy Dr. Alethea, and how much does it cost?

Dr. Alethea products are available to buy in Australia on this page, with prices ranging from A$37.00.

What are good alternatives to Dr. Alethea?

Good alternatives to Dr. Alethea with pages on Lovi include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea. These similar brands offer alternative skincare options for various skin types.

Dr. Alethea vs SKIN1004: which is better?

Dr. Alethea routines may be better suited for most shoppers, as Lovi rates Dr. Alethea Superior for dry, oily, sensitive, combination, and acne-prone skin. SKIN1004 is also a strong alternative with a Superior fit for dry and sensitive skin, but a High fit for oily, combination, and acne-prone skin.

Who owns Dr. Alethea, and where is it from?

Dr. Alethea is a Korean brand founded in 2014, owned by The Pure Lab Co., Ltd..

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Is Dr. Alethea cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Dr. Alethea as cruelty-free.

Research behind Dr. Alethea's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.