A+ vs ILIA Beauty
A+ and ILIA Beauty are established skincare brands offering gentle, nourishing formulas designed to support daily moisture balance. The Indian line, founded in 1990, relies on mild compositions that suit sensitive skin best, with the 345 Relief Cream standing out for acne-prone users. Meanwhile, the Canadian line, founded in 2011 and owned by Famille C since 2022, creates hydrating compositions that suit dry, normal, and combination skin best, highlighting The Base Face Milk for acne-prone skin. While both brands are widely beloved for their thoughtful moisturizers, they differ in their heritage and their precise ideal skin types.
A+ is an Indian skincare brand founded in 1990.
ILIA Beauty is a Canadian skincare brand founded in 2011 and owned by Famille C since 2022.
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This page compares some of the most popular A+ and ILIA Beauty products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Questions and answers
A+ or ILIA Beauty: which is better?
ILIA Beauty is a better match for most skin types on this page, earning an average Lovi fit across all listed categories, while A+ drops to a low fit for combination and oily skin. Both brands ensure that the products on this page list no fragrance in their ingredients.
What is the difference between A+ and ILIA Beauty?
ILIA Beauty has an average Lovi fit for all listed skin types with The Base Face Milk, whereas A+ fits most skin types on this page at an average level but only low for combination and oily skin. Both brands list no fragrance in any of their products on this page.
A+ or ILIA Beauty: which moisturizer is better?
ILIA Beauty fits almost all skin types better overall, with the products on this page earning an Average Lovi fit across the board, whereas A+ fits combination and oily skin only at a Low level while other types get an Average fit.
Which is more affordable, A+ or ILIA Beauty?
The products on this page for both A+ and ILIA Beauty do not list pricing information, so affordability cannot be compared here.
Which causes fewer breakouts, A+ or ILIA Beauty?
Neither A+ nor ILIA Beauty can be said to cause fewer breakouts, as the products on this page list no fit levels specifically indicating acne prevention.
When and where were A+ and ILIA Beauty founded?
A+ was founded in 1990 in India, while ILIA Beauty was founded in 2011 in Canada.
Which company owns ILIA Beauty and when was it acquired?
ILIA Beauty is owned by Famille C, which acquired the brand in 2022.
How does the Lovi fit level for combination skin compare between A+ and ILIA Beauty?
ILIA Beauty's The Base Face Milk achieves an Average Lovi fit for combination skin, whereas A+'s 345 Relief Cream has a Low fit for this skin type.
Research behind their key ingredients
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
