🇬🇧United Kingdom

MIDHA Rice Bran Scrub Foam for sensitive skin

Average

  • HighNormal Skin Fit
  • AverageEffectiveness
  • ExcellentSafety

Works for sensitive skin; other exfoliants fit it better.

This fit is calculated for the concerns frequently associated with sensitive skin: redness, stinging, and reactions to new products. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.

Page built Nov 8, 2026How the Fit score works

Lovi Assistant explains

  • Offers moderate exfoliation for your normal skin due to Rice Bran Water and Rice Bran, which help smooth texture and provide hydration with humectant action. Glycerin and Rice Bran Extract support barrier repair, but these ingredients are not specifically targeted for your redness and irritation.
  • The formulation includes soothing agents like Rice Bran Extract and Portulaca Oleracea Extract, which are beneficial for sensitive skin.
  • The product is safe for your sensitive skin as it lacks harsh ingredients and contains soothing components.

How to apply

  • Use your exfoliant PM once a week to help with redness and irritation. Start slowly and only increase frequency if your skin feels happy and comfortable.
  • Apply the exfoliant after cleansing and toner , but always before your moisturizer . This ensures the product absorbs properly into the skin.
  • Gently press 2-3 drops of the exfoliant into your skin without rubbing . Let it absorb for a minute before moving on.
  • Since your skin is sensitive , apply the exfoliant on completely dry skin for the best tolerance. This helps prevent any extra stinging or discomfort.
  • Always do a patch test before your first use and avoid the delicate eye area .

People Say

★4.0Overall rating based on 100+ reviews

Based on limited data, this product is a creamy, foaming cleanser offering mild physical exfoliation, ideal for combination or oily skin. Many users report softer, brighter skin, while some with dry or sensitive skin occasionally experience tightness or a waxy residue.

Highlights

  • Gentle Daily Exfoliation Often Mentioned
    • “Mild scrub”
    • “fine rice particles”
    • “good for daily use”
    • “not harsh”
    • “soft exfoliation”
  • Rich Creamy Texture Often Mentioned
    • “Dense lather”
    • “luxurious foam”
    • “thick consistency”
    • “smooth application”
    • “bubbles well”
  • Natural Scent Sometimes Noted
    • “Rice water scent”
    • “mild fragrance”
    • “unscented/natural”
    • “pleasant smell”
    • “no strong perfume”
  • Softening & Brightening Sometimes Noted
    • “Skin feels soft”
    • “smooth texture”
    • “brightens complexion”
    • “removes dead skin”
    • “clean feeling”
  • Drying sensation Sometimes Noted
    • “Stripping”
    • “tight after washing”
    • “drying for dry skin”
    • “squeaky clean”
    • “needs moisturizer immediately”
  • Packaging Design Rarely Noted
    • “Transparent tube”
    • “see remaining product”
    • “cute logo”
    • “easy to squeeze”
    • “generous amount”
  • Potential Irritation Rarely Noted
    • “Tingling”
    • “redness”
    • “irritated sensitive skin”
    • “too rough for delicate skin”
    • “caused bumps”
  • Price Point Rarely Noted
    • “Bit steep”
    • “expensive”
    • “wait for sale”
    • “pricier than drugstore”
    • “costly for cleanser”
  • Residue/Film Rarely Noted
    • “Waxy residue”
    • “sticky feeling”
    • “hard to rinse”
    • “film left behind”
    • “requires second cleanse”
  • Unpleasant Scent Rarely Noted
    • “Raw rice smell”
    • “weird scent”
    • “smells like playdough”
    • “disappointing odor”
    • “scent is not it”

Sources: lovi.care, reddit.com, skinsort.com, walmart.com, stylevana.com, hwahae.co.kr, and more

Questions and answers

How well does MIDHA Rice Bran Scrub Foam work for sensitive skin?

MIDHA Rice Bran Scrub Foam is an average fit for sensitive skin because while it contains soothing ingredients like Portulaca Oleracea Extract and oat extract, it lacks targeted components for redness and irritation. An exfoliant for this skin needs effective hydrating and soothing ingredients like Niacinamide and Ceramide-3 to prevent irritation while addressing redness.

Cutaneous and Ocular Toxicology, 2025Cutaneous and Ocular Toxicology, 2022

Which ingredients make this exfoliant a good fit for sensitive skin?

Rice Bran Extract, Portulaca Oleracea Extract, and oat seed extract make this exfoliant a good fit by helping soothe sensitive skin and support skin comfort. An exfoliant for this skin needs effective hydrating and soothing ingredients like Niacinamide and Ceramide-3 to prevent irritation while addressing redness.

Cutaneous and Ocular Toxicology, 2025Cutaneous and Ocular Toxicology, 2022

What does Rice Bran Water do for sensitive skin?

Rice Bran Water helps calm sensitive skin by easing inflammation and providing gentle moisture. It is unlikely to cause irritation and may help protect the skin barrier against daily dryness.

Journal of Cosmetic Dermatology, 2022Journal of Nanoscience and Nanotechnology, 2011

What does Rice Bran Extract do for sensitive skin?

Rice bran extract helps calm sensitive skin by reducing irritation and soothing inflammation. It is unlikely to cause irritation and may improve skin moisture while supporting a comfortable, smooth feel.

Journal of Cosmetic Dermatology, 2022Journal of Nanobiotechnology, 2011

Where does this exfoliant go in a skincare routine for sensitive skin?

This exfoliant fits into a sensitive skin routine as a weekly step rather than a daily one, starting at once a week to see how your skin reacts. Sensitive skin types need a gentle exfoliant with calming ingredients like oat extract or green tea extract to smooth texture without causing redness or irritation.

Can I use this exfoliant with retinol, and in what order?

You can use this exfoliant with retinol, but sensitive skin needs a careful approach since this product is an average fit and lacks specific ingredients for redness and irritation. Apply the exfoliant first on days you do not use retinol, or keep them on separate days to help prevent irritation. Sensitive skin of this type needs gentle, hydrating ingredients and calming plant extracts like oat and portulaca to support the skin barrier.

Cutaneous and Ocular Toxicology, 2025Cutaneous and Ocular Toxicology, 2022

How often should I use this exfoliant?

This exfoliant can be used once a week to start, and people who tolerate it well and see good results may carefully use it more often. A product of this type for sensitive skin needs gentle smoothing and calming ingredients like soothing plant extracts and moisturizers that help keep the skin calm and hydrated without causing redness or irritation.

Can this exfoliant clog pores, cause breakouts or purging for sensitive skin?

This exfoliant is unlikely to clog pores or cause breakouts for sensitive skin because it lacks heavy, pore-clogging ingredients. However, it may cause a slight drying sensation, so sensitive skin types often do better with gentle, hydrating cleansers and calming botanical extracts that do not cause irritation.

Is this exfoliant fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol.

What the research says

  • Topical gel and cream formulations containing niosomes entrapped with rice bran bioactive compounds improved skin hydration, lightening, thickness, roughness, and elasticity in 30 human volunteers over 28 days compared to baseline.

    Pharmaceutical Biology, 2012
  • Gel and cream formulations containing rice bran bioactive compounds entrapped in niosomes increased in vitro antioxidant activity (ORAC values of 20-28 micromol TE/g versus 16-18 micromol TE/g for placebo), enhanced lipid peroxidation inhibition in human sebum by about 1.5 times, and improved in vivo human skin hydration by approximately 3 to 30% depending on the measurement technique.

    Journal of Nanoscience and Nanotechnology, 2011
  • Facial masks containing low-temperature extracted Portulaca oleracea protect sensitive skin from photothermal stimulation and improve skin barrier function during photorejuvenation.

    Cutaneous and Ocular Toxicology, 2025
  • Portulaca oleracea extract ameliorated skin barrier damage and inflammation induced by combined exposure to glycolic acid and UVB in HaCaT cells.

    Cutaneous and Ocular Toxicology, 2022
  • Stirring Nukadoko fermented rice bran beds by hand leads to temporary settlement of microorganisms on human skin with quick shedding.

    FEMS Microbiology Letters, 2023
  • Crude extracts from Sang 5 CMU rice bran and husk exhibited antioxidant, anti-inflammatory, anti-melanogenesis, and collagen-regulating properties by scavenging radicals, reducing TBARS and MMP-2 levels, inhibiting nitric oxide and melanin production, and upregulating antioxidant, collagen-associated, and downregulating pigmentary genes in cell models.

    Plants, 2024
  • Rice bran soft and hard waxes exhibited anti-skin ageing activities including melanogenesis inhibition, antioxidant protection, collagen stimulation, matrix metalloproteinase suppression, and anti-inflammation in cultured skin cells.

    International Journal of Cosmetic Science, 2024
  • A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.

    Clinical, Cosmetic and Investigational Dermatology, 2017
  • The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol.

    Journal of Cosmetic Dermatology, 2020
  • Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant.

    International Journal of Cosmetic Science, 2001
  • Topical application of a 2% cream containing combined fruit extracts for 56 days significantly reduced wrinkle depth by 11.5%, length by 10.07%, and area by 29.55% in 21 female subjects compared to a placebo.

    Clinical, Cosmetic and Investigational Dermatology, 2015
  • A dermocosmetic containing bakuchiol, Ginkgo biloba extract, and mannitol improves inflammatory lesions, Investigator Global Assessment, and seborrhea intensity when added to adapalene 0.1% gel in patients with acne vulgaris.

    Clinical, Cosmetic and Investigational Dermatology, 2015
  • Topical application of Ginkgo biloba cream for two weeks reduced wrinkles and improved skin shape, texture, and tautness in human volunteers compared to baseline.

    Drug Development and Industrial Pharmacy, 2023
  • A repair cream containing Rhealba oat plantlets extract, l-ALA-l-GLU dipeptide, and hyaluronic acid provided immediate relief and was judged by doctors as good or very good in 96.8% of cases for wound healing in 2,363 patients following dermatological acts.

    Clinical, Cosmetic and Investigational Dermatology, 2018
  • Topically applied Avena sativa and Avena Rhealba oatmeal extracts significantly reduced skin irritation parameters including a* parameter increase and blood flow increase compared to vehicle in 12 healthy individuals subjected to the sodium lauryl sulfate irritation model.

    Skin Pharmacology and Applied Skin Physiology, 2002
  • Colloidal oat extracts diminished pro-inflammatory cytokines in vitro and colloidal oat lotion improved skin dryness, scaling, roughness, and itch intensity in healthy female subjects compared to baseline.

    Journal of Drugs in Dermatology, 2015

Why other exfoliants fit sensitive skin better

  • A panthenol-enriched mask improved skin hydration, regulated sebum, and reduced redness and TEWL across dry sensitive, oily sensitive, and oily acne skin subgroups with excellent tolerance and no adverse reactions.

    Journal of Cosmetic Dermatology, 2024
  • Topical dexpanthenol acts as a moisturizer, improves stratum corneum hydration, accelerates wound healing and epidermal regeneration, reduces erythema, and improves symptoms of skin irritation compared to vehicle or no pretreatment.

    American Journal of Clinical Dermatology, 2002
  • A dexpanthenol-containing cream accelerated skin barrier repair, increased stratum corneum hydration, reduced skin roughness, and decreased skin redness compared to vehicle and untreated controls in sodium lauryl sulphate-irritated skin.

    The Journal of Dermatological Treatment, 2002

Ingredients

Rice Bran Water, Myristic Acid, Glycerin, Water, Potassium Hydroxide, Palmitic Acid, Stearic Acid, Rice Bran, Lauric Acid, Glyceryl Stearate, Cocamidopropyl Betaine, Potassium Cocoyl Glycinate, Dipropylene Glycol, 1,2-Hexanediol, Rice Bran Extract, Xanthium Strumarium Fruit Extract, Portulaca Oleracea Extract, Morinda Citrifolia Extract, Ginkgo Biloba Leaf Extract, Avena Sativa Seed Extract Oat Seed Extract, Opuntia Humifusa Stem Extract, Akebia Quinata Extract, Hydroxypropyl Phosphate Starch, Sodium Polyacrylate, Polyquaternium-7, Peg-100 Stearate, Butylene Glycol, Sodium Chloride, Chlorphenesin, Sodium Benzoate, Disodium Edta

Behind this fit score

Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product.

Buy online

Prices checked 3 Nov 2026

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.