🇬🇧United Kingdom

MIDHA Rice Bran Scrub Foam for dry sensitive skin

High

  • AverageDry Skin Fit
  • AverageEffectiveness
  • ExcellentSafety

A great choice for dry sensitive skin; a few exfoliants fit it even better.

This fit is calculated for the concerns frequently associated with dry sensitive skin: flakiness, tightness, redness, fine lines, and wrinkles. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.

Page built Nov 8, 2026How the Fit score works

Lovi Assistant explains

  • Offers moderate exfoliation due to rice bran, which aids in smoothing texture for your dry skin, while glycerin provides humectant action to support hydration.
  • The presence of rice bran extract and portulaca oleracea extract offers general skincare benefits, but the formula lacks specialized ingredients to fully address dryness and flakiness.
  • The product is safe for your dry and sensitive skin, as it contains soothing extracts and avoids harsh or prohibited ingredients.

How to apply

  • Use your exfoliant PM once a week to help with dryness. Start ⏳3 times a week only if your sensitive skin tolerates it well.
  • Apply the exfoliant after cleansing and toning, but always before your favorite moisturizer .
  • Gently press 2-3 drops of the exfoliant into your skin and avoid any rubbing. Let it absorb ⏱ for a minute before layering.
  • Since your skin is reactive and sensitive, apply the exfoliant on completely dry skin for better tolerance.
  • Always do a patch test before your first use and avoid the delicate eye area .

People Say

★4.0Overall rating based on 100+ reviews

Based on limited data, this product is a creamy, foaming cleanser offering mild physical exfoliation, ideal for combination or oily skin. Many users report softer, brighter skin, while some with dry or sensitive skin occasionally experience tightness or a waxy residue.

Highlights

  • Gentle Daily Exfoliation Often Mentioned
    • “Mild scrub”
    • “fine rice particles”
    • “good for daily use”
    • “not harsh”
    • “soft exfoliation”
  • Rich Creamy Texture Often Mentioned
    • “Dense lather”
    • “luxurious foam”
    • “thick consistency”
    • “smooth application”
    • “bubbles well”
  • Natural Scent Sometimes Noted
    • “Rice water scent”
    • “mild fragrance”
    • “unscented/natural”
    • “pleasant smell”
    • “no strong perfume”
  • Softening & Brightening Sometimes Noted
    • “Skin feels soft”
    • “smooth texture”
    • “brightens complexion”
    • “removes dead skin”
    • “clean feeling”
  • Drying sensation Sometimes Noted
    • “Stripping”
    • “tight after washing”
    • “drying for dry skin”
    • “squeaky clean”
    • “needs moisturizer immediately”
  • Packaging Design Rarely Noted
    • “Transparent tube”
    • “see remaining product”
    • “cute logo”
    • “easy to squeeze”
    • “generous amount”
  • Potential Irritation Rarely Noted
    • “Tingling”
    • “redness”
    • “irritated sensitive skin”
    • “too rough for delicate skin”
    • “caused bumps”
  • Price Point Rarely Noted
    • “Bit steep”
    • “expensive”
    • “wait for sale”
    • “pricier than drugstore”
    • “costly for cleanser”
  • Residue/Film Rarely Noted
    • “Waxy residue”
    • “sticky feeling”
    • “hard to rinse”
    • “film left behind”
    • “requires second cleanse”
  • Unpleasant Scent Rarely Noted
    • “Raw rice smell”
    • “weird scent”
    • “smells like playdough”
    • “disappointing odor”
    • “scent is not it”

Sources: lovi.care, reddit.com, skinsort.com, walmart.com, stylevana.com, hwahae.co.kr, and more

Questions and answers

What makes MIDHA Rice Bran Scrub Foam a great fit for dry sensitive skin?

MIDHA Rice Bran Scrub Foam is a great fit because it offers gentle exfoliation with rice bran to help smooth dry skin, while glycerin helps keep your skin hydrated. It is safe for sensitive skin as it contains soothing oat and fruit extracts and avoids harsh ingredients.

Which ingredients make this exfoliant a good fit for dry sensitive skin?

Rice bran offers moderate exfoliation to help smooth dry skin, while glycerin brings in moisture to keep it hydrated. Soothing extracts like oat seed extract and ginkgo biloba leaf extract also help keep sensitive skin calm and comfortable.

What does Rice Bran Water do for dry sensitive skin?

Rice Bran Water helps hydrate dry and sensitive skin while soothing irritation, making it feel soft and calm. It brings moisturizing and anti-inflammatory properties that suit delicate skin types well.

Journal of Cosmetic Dermatology, 2022

What does Rice Bran Extract do for dry sensitive skin?

Rice bran extract helps improve skin moisture and keeps skin calm when dealing with dryness. It offers antioxidant protection and soothing benefits that make it well-suited for sensitive skin types.

Journal of Nanobiotechnology, 2011Journal of Nanoscience and Nanotechnology, 2011

Where does this exfoliant go in a skincare routine for dry sensitive skin?

This exfoliant goes in your routine once a week as Lovi suggests for exfoliating steps, helping smooth texture while glycerin supports hydration. If your skin tolerates it well and you see good results, you may carefully use it more often.

Can I use this exfoliant with retinol, and in what order?

You can use this exfoliant in your routine, but it is best to use it on different nights than your retinol to avoid irritation on dry sensitive skin. Using both active treatments at the same time may easily dry out or irritate sensitive skin.

How often should I use this exfoliant?

Start by using this exfoliant once a week, and if your skin feels comfortable and you see good results, you can carefully use it more often. It helps smooth dry texture while supporting hydration, and it is safe for sensitive skin as it avoids harsh ingredients.

Can this exfoliant clog pores, cause breakouts or purging for dry sensitive skin?

This exfoliant is unlikely to clog pores or cause breakouts for your dry sensitive skin. Reviewers rarely report any heavy residue or film from this wash, and it contains soothing extracts that help keep potential irritation low.

Is this exfoliant fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol.

What the research says

  • Topical gel and cream formulations containing niosomes entrapped with rice bran bioactive compounds improved skin hydration, lightening, thickness, roughness, and elasticity in 30 human volunteers over 28 days compared to baseline.

    Pharmaceutical Biology, 2012
  • Portulaca oleracea extract ameliorated skin barrier damage and inflammation induced by combined exposure to glycolic acid and UVB in HaCaT cells.

    Cutaneous and Ocular Toxicology, 2022
  • A rice bran oil nanoemulsion formulated using low energy methods showed low irritation potential in vitro and improved skin moisture while maintaining normal skin pH in human volunteers during in vivo assessments.

    Journal of Nanobiotechnology, 2011
  • Gel and cream formulations containing rice bran bioactive compounds entrapped in niosomes increased in vitro antioxidant activity (ORAC values of 20-28 micromol TE/g versus 16-18 micromol TE/g for placebo), enhanced lipid peroxidation inhibition in human sebum by about 1.5 times, and improved in vivo human skin hydration by approximately 3 to 30% depending on the measurement technique.

    Journal of Nanoscience and Nanotechnology, 2011
  • Stirring Nukadoko fermented rice bran beds by hand leads to temporary settlement of microorganisms on human skin with quick shedding.

    FEMS Microbiology Letters, 2023
  • Crude extracts from Sang 5 CMU rice bran and husk exhibited antioxidant, anti-inflammatory, anti-melanogenesis, and collagen-regulating properties by scavenging radicals, reducing TBARS and MMP-2 levels, inhibiting nitric oxide and melanin production, and upregulating antioxidant, collagen-associated, and downregulating pigmentary genes in cell models.

    Plants, 2024
  • A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.

    Clinical, Cosmetic and Investigational Dermatology, 2017
  • The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol.

    Journal of Cosmetic Dermatology, 2020
  • Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant.

    International Journal of Cosmetic Science, 2001
  • Topical application of a 2% cream containing combined fruit extracts for 56 days significantly reduced wrinkle depth by 11.5%, length by 10.07%, and area by 29.55% in 21 female subjects compared to a placebo.

    Clinical, Cosmetic and Investigational Dermatology, 2015
  • A dermocosmetic containing bakuchiol, Ginkgo biloba extract, and mannitol improves inflammatory lesions, Investigator Global Assessment, and seborrhea intensity when added to adapalene 0.1% gel in patients with acne vulgaris.

    Clinical, Cosmetic and Investigational Dermatology, 2015
  • Topical application of Ginkgo biloba cream for two weeks reduced wrinkles and improved skin shape, texture, and tautness in human volunteers compared to baseline.

    Drug Development and Industrial Pharmacy, 2023
  • A repair cream containing Rhealba oat plantlets extract, l-ALA-l-GLU dipeptide, and hyaluronic acid provided immediate relief and was judged by doctors as good or very good in 96.8% of cases for wound healing in 2,363 patients following dermatological acts.

    Clinical, Cosmetic and Investigational Dermatology, 2018
  • Topically applied Avena sativa and Avena Rhealba oatmeal extracts significantly reduced skin irritation parameters including a* parameter increase and blood flow increase compared to vehicle in 12 healthy individuals subjected to the sodium lauryl sulfate irritation model.

    Skin Pharmacology and Applied Skin Physiology, 2002
  • Colloidal oat extracts diminished pro-inflammatory cytokines in vitro and colloidal oat lotion improved skin dryness, scaling, roughness, and itch intensity in healthy female subjects compared to baseline.

    Journal of Drugs in Dermatology, 2015

Ingredients

Rice Bran Water, Myristic Acid, Glycerin, Water, Potassium Hydroxide, Palmitic Acid, Stearic Acid, Rice Bran, Lauric Acid, Glyceryl Stearate, Cocamidopropyl Betaine, Potassium Cocoyl Glycinate, Dipropylene Glycol, 1,2-Hexanediol, Rice Bran Extract, Xanthium Strumarium Fruit Extract, Portulaca Oleracea Extract, Morinda Citrifolia Extract, Ginkgo Biloba Leaf Extract, Avena Sativa Seed Extract Oat Seed Extract, Opuntia Humifusa Stem Extract, Akebia Quinata Extract, Hydroxypropyl Phosphate Starch, Sodium Polyacrylate, Polyquaternium-7, Peg-100 Stearate, Butylene Glycol, Sodium Chloride, Chlorphenesin, Sodium Benzoate, Disodium Edta

Behind this fit score

Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

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Prices checked 3 Nov 2026

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom.

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