EltaMD AM Therapy Facial Moisturizer for dry skin
High
- HighDry Skin Fit
- HighEffectiveness
- HighSafety
A great choice for dry skin; a few moisturizers fit it even better.
This fit is calculated for the concerns frequently associated with dry skin: flakiness, tightness, dehydration, fine lines, and wrinkles. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.
Page built Nov 8, 2026How the Fit score works
Lovi Assistant explains
- Highly suitable for your dry skin as niacinamide and sodium hyaluronate provide essential hydration and improve skin barrier function, addressing dryness and flakiness. Glycerin and allantoin further support moisture retention and barrier repair, making it an excellent choice for your skin type.
- The formulation is safe for your dry skin, containing no harsh or irritating ingredients.
- This product offers excellent moisturizing benefits, effectively hydrating and plumping your skin.
How to apply
- Could be used as part of your AM or PM routine. Start using it 3 times a week and work your way up to daily use.
- Apply your moisturizer after your toner and before your sunscreen in the morning. At night, use it as the final step after your serum.
- Gently press a small amount of the moisturizer into your skin. Avoid rubbing to keep your dry skin happy.
- Apply the moisturizer on slightly damp skin to help lock in extra hydration. This is great for soothing dry and flaky areas .
- Avoid the sensitive eye area and do a patch test before your first use .
People Say
★4.6Overall rating based on 1.6k+ reviewsMany report improved skin texture and reduced redness due to the niacinamide content. However, those with very dry skin often find it insufficiently moisturizing on its own, requiring an additional layer or a heavier product.
Highlights
Lightweight & non-greasy Mostly Mentioned
- “absorbs instantly”
- “matte finish”
- “feels weightless”
Sensitive skin safe Often Mentioned
- “no breakouts”
- “non-irritating”
Improves texture Sometimes Noted
- “smoother skin”
- “evens tone”
- “reduces redness”
Makeup compatible Sometimes Noted
- “layers beautifully”
- “no pilling”
- “great base”
Insufficient moisture Sometimes Noted
- “not for dry skin”
- “needs layering”
- “too light”
Price vs. quantity Sometimes Noted
- “expensive”
- “small bottle”
- “pricey”
Lack of SPF Rarely Noted
- “no sunscreen included”
- “wish it had SPF”
Packaging issues Rarely Noted
- “pump malfunction”
- “product waste”
- “hard to dispense”
Sources: lovi.care, lovely.com, walmart.com, eltamd.com, dermstore.com, reddit.com, and more
Questions and answers
What makes EltaMD AM Therapy a great fit for dry skin?
EltaMD AM Therapy Facial Moisturizer is a great fit because niacinamide and sodium hyaluronate provide essential hydration and improve skin barrier function to address dryness and flakiness. Glycerin and allantoin further support moisture retention and barrier repair, leaving dry skin feeling soft and smooth.
Which ingredients make this cream a good fit for dry skin?
Niacinamide, sodium hyaluronate, glycerin, and allantoin make this cream a great fit because they provide essential hydration, improve skin barrier function, and address dryness and flakiness. These ingredients help retain moisture and plump your skin safely without harsh or irritating components.
What does Niacinamide do for dry skin?
Niacinamide helps dry skin by strengthening the skin barrier, increasing hydration, and reducing water loss. It supports ceramide production and helps keep the surface smooth and calm. This ingredient tends to be very well tolerated and is unlikely to irritate dry skin.
Journal of Cosmetic Dermatology, 2004Journal of Cosmetic Dermatology, 2026
What does Hyaluronic Acid do for dry skin?
Hyaluronic acid draws moisture into dry skin, giving an immediate and lasting boost in hydration that helps smooth out fine lines and soften rough patches. It is very gentle and unlikely to cause irritation while improving overall skin smoothness and plumpness.
Dermatology and Therapy, 2021Journal of Drugs in Dermatology, 2011
Where does this cream go in a skincare routine for dry skin?
This cream goes in the morning routine after your hydrating toner and before your sunscreen, and in the evening routine as your final step after your treatment. Using a moisturizer in your daily routine helps significantly improve skin hydration and dryness.
The Journal of Dermatological Treatment, 2022Clinical, Cosmetic and Investigational Dermatology, 2017
Can I use this cream with retinol, and in what order?
You can use this cream with retinol, applying the moisturizer either before or after your retinol treatment to help reduce dryness. This product provides gentle hydration that is unlikely to irritate your skin while you use active ingredients.
Cutis, 2006Clinical, Cosmetic and Investigational Dermatology, 2017
How often should I use this cream?
You can use this moisturizing treatment daily in your morning and evening routines to keep dry skin hydrated and comfortable. Regular daily application helps lock in moisture, improves skin barrier function, and is unlikely to cause irritation.
Journal of Cosmetic Dermatology, 2020Health Science Reports, 2021
Can this cream clog pores, cause breakouts or purging for dry skin?
This cream is unlikely to clog pores or cause breakouts for dry skin, as its formulation contains no harsh or irritating ingredients and is very safe for daily use. It helps keep skin smooth and comfortable without heavy buildup.
Can I use this cream around the eyes or on my body?
Yes, you can use this cream around your eyes and on your body to hydrate dry skin. It is safe for sensitive areas and helps smooth fine lines.
European Journal of Pharmaceutics and Biopharmaceutics, 2014Polymers, 2023
Is this cream fragrance-free and alcohol-free?
Yes, it has no fragrance and no drying alcohol.
What the research says
A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.
Clinical, Cosmetic and Investigational Dermatology, 2017Bioactive lipid nanocarriers co-loaded with willow bark or ivy leaf extracts and UV-filters provided pronounced UVA photoprotection up to an SPF-equivalent value of 13 and a maximum in vivo skin hydration effect of 97% when prepared with pomegranate oil.
Nanomaterials, 2022Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin.
Journal of Cosmetic Dermatology, 2021Topical nicotinamide prevented solar-simulated UV-induced immunosuppression in healthy volunteers, and men experienced immunosuppression at solar-simulated UV doses three times lower than those required for women.
The Journal of Investigative Dermatology, 2008Topical 5% niacinamide applied twice daily for 12 weeks reduced fine lines and wrinkles, hyperpigmented spots, red blotchiness, and skin sallowness, and improved skin elasticity compared to vehicle control in 50 female white subjects with facial photoaging.
Dermatologic Surgery, 2005Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control.
Journal of Drugs in Dermatology, 2011Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction.
Clinical Oral Investigations, 2022Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days.
BMC Oral Health, 2019The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol.
Journal of Cosmetic Dermatology, 2020Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant.
International Journal of Cosmetic Science, 2001Niacinamide/glycerin body moisturizers provided better rapid and prolonged improvement of cosmetic xerosis through functional improvement of stratum corneum barrier function compared to no treatment and conventional moisturizers in female subjects.
Journal of Drugs in Dermatology, 2012Topical gel containing chitosan, 0.2% chlorhexidine, allantoin and dexpanthenol did not improve postoperative comfort regarding swelling and pain, but improved the wound's aesthetic appearance following impacted lower third molar extraction compared to no gel.
Medicina Oral, Patologia Oral Y Cirugia Bucal, 2016A topical gel containing chitosan, chlorhexidine, allantoin, and dexpanthenol significantly reduced postoperative pain, trismus, swelling, and analgesic consumption, while improving wound healing after third molar surgery compared to a placebo.
Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020An overnight patch containing Allium cepa extract and allantoin safely promotes scar healing after dermatologic surgery, resulting in significantly greater reductions in observer- and patient-assessed POSAS scores compared to no treatment.
Aesthetic Plastic Surgery, 2018A botanical face cleanser with hops and willow bark extract continuously reduced skin sebum levels without reactive seborrhea after treatment in 21 healthy volunteers compared to a sodium laureth sulfate cleanser, with neither cleanser causing skin irritation.
Journal of Cosmetic Dermatology, 2019A topical serum containing 0.5% salicin applied twice daily reduced visible signs of skin aging, including wrinkles and tactile roughness, in 30 female subjects over 12 weeks compared to baseline.
Journal of Cosmetic Dermatology, 2010A novel emulsion containing niacinamide, lens esculenta seed extract, and white willow bark extract effectively improved acne, blackheads, and conspicuous facial pores in 30 subjects with oily skin.
Journal of Cosmetic Dermatology, 2024
Ingredients
Water, Cyclopentasiloxane, Ethylhexyl Isononanoate, Niacinamide, Lauryl Peg-9 Polymethylsiloxyethyl Dimethicone, Willow Bark Extract, Piptadenia Colubrina Peel Extract, Sodium Hyaluronate, Glycerin, Dimethicone, Allantoin, Caffeine, Ascorbyl Palmitate, Dimethicone Peg-10 15 Crosspolymer, Sodium Chloride, Butylene Glycol, Phenoxyethanol, Capryloyl Glycine, Undecylenoyl Glycine, Disodium Edta, Sodium Hydroxide
Behind this fit score
Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
-

Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

