Bobbi Brown Vitamin Enriched Face Base for mature skin
High
- HighNormal Skin Fit
- HighEffectiveness
- HighSafety
A great choice for mature skin; a few moisturizers fit it even better.
This fit is calculated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.
Page built Nov 8, 2026How the Fit score works
Lovi Assistant explains
- Highly suitable for your normal skin due to the presence of sodium hyaluronate and shea butter, which provide excellent humectant and emollient actions for deep hydration and nourishment.
- While yeast extract and grapefruit peel oil offer general skincare benefits, they are not specialized for targeting your wrinkles and fine lines.
- The product is safe for your normal skin, with no risks of irritation due to the absence of prohibited or harsh ingredients.
How to apply
- Use your moisturizer twice a day in your AM and PM routines. Apply it daily to help smooth fine lines.
- Apply this product after your toner and serum, but before your SPF in the morning. Follow your cleanser and toner steps to keep your skin balanced.
- Gently press a small amount into your face and neck. Avoid rubbing the skin too harshly to prevent extra tension.
- Apply the moisturizer on slightly damp skin to help lock in extra moisture. Clean skin helps the product absorb much more evenly.
- Avoid the sensitive eye area during application. Do a quick patch test before your very first use to stay safe.
People Say
★4.7Overall rating based on 3.5k+ reviewsBased on a very large amount of data, this product is widely praised by users with normal to dry skin for its rich, buttery texture that functions as both a moisturizer and primer, creating a smooth, hydrated base that holds makeup well. Users with sensitive or acne-prone skin frequently report irritation due to the strong citrus fragrance and rich ingredients, and those with oily skin sometimes find it too heavy for daily use.
Highlights
Excellent makeup grip Mostly Mentioned
- “keeps foundation in place”
- “prevents patchiness”
- “smooths texture”
Intense hydration Often Mentioned
- “eliminates dry flakes”
- “plumps fine lines”
- “feels nourishing”
High price point Often Mentioned
- “expensive for size”
- “not budget-friendly”
- “luxury splurge”
Luxurious texture Sometimes Noted
- “buttery consistency”
- “absorbs quickly”
- “non-greasy feel”
Uplifting scent Sometimes Noted
- “fresh citrus smell”
- “smells like grapefruit”
- “spa-like fragrance”
Strong fragrance Sometimes Noted
- “overpowering scent”
- “irritates sensitive noses”
- “smells like cleaning product”
Causes breakouts Rarely Noted
- “cystic acne flare-ups”
- “clogged pores”
- “whiteheads”
Too heavy for oily skin Rarely Noted
- “causes grease”
- “makeup slides off”
- “increases shine”
Sources: lovi.care, ulta.com, influenster.com, sephora.co.uk, sephora.sg, reddit.com, and more
Questions and answers
What makes Vitamin Enriched Face Base a great fit for mature skin?
Bobbi Brown Vitamin Enriched Face Base is a great fit for mature skin because it contains sodium hyaluronate and shea butter, which help provide deep hydration and nourishment. These ingredients support skin quality and comfort, making it very safe and unlikely to cause irritation.
Which ingredients make this cream a good fit for mature skin?
Sodium hyaluronate and shea butter make this cream a great fit by providing deep hydration and nourishment that help keep mature skin soft and smooth. These ingredients support better moisture levels and improve overall skin quality.
What does Shea Butter do for mature skin?
Shea butter helps soften dry skin and supports the skin barrier, keeping it smooth and calm. It may also boost collagen production and protect against environmental stress.
International Journal of Cosmetic Science, 2025International Journal of Molecular Sciences, 2017
What does Squalane do for mature skin?
Squalane helps keep mature skin feeling soft and smooth by boosting moisture and protecting the skin barrier. It also provides antioxidant support that helps improve the look of fine lines and wrinkles over time.
Journal of Nanobiotechnology, 2025Journal of Nanoscience and Nanotechnology, 2010
Where does this cream go in a skincare routine for mature skin?
This moisturizing treatment goes in the morning routine after a hydrating toner and before sunscreen, and in the evening routine as the final step after your treatment. It helps keep skin soft and deeply nourished.
Can I use this cream with retinol, and in what order?
You can use this moisturizing treatment with retinol by applying the cream after your retinol absorbs, which helps keep mature skin soft and comfortable while lowering the chances of dryness or irritation.
How often should I use this cream?
This moisturizing treatment is well suited for daily use to keep mature skin deeply hydrated and soft. Applying it consistently helps improve skin moisture and texture over time while remaining gentle on your face.
Journal of Cosmetic Dermatology, 2020Health Science Reports, 2021
Can this cream clog pores, cause breakouts or purging for mature skin?
This cream is unlikely to cause breakouts for mature skin since shoppers rarely report this issue. It has a safe profile with no harsh ingredients.
Can I use this cream around the eyes or on my body?
This cream is safe to use around the eyes and on the body because it is gentle and well tolerated, though the skin there is much thinner than on the back or face. Regular application helps keep delicate areas smooth and hydrated without irritation.
Is this cream fragrance-free and alcohol-free?
It has no drying alcohol and contains fragrance (limonene, citronellol, geraniol, and linalool). Cetyl alcohol is a fatty alcohol, which soften the skin.
What the research says
Topical hyaluronic acid filler serum combined with Botulinum toxin type A lengthened the duration of the toxin's effect in reducing wrinkles compared to Botulinum toxin type A alone.
Dermatologic Therapy, 2022A combination cream of stimu-tex AS and saccharide isomerate reduced erythema, increased skin capacitance, and reduced transepidermal water loss compared to placebo in 20 subjects after fractional CO2 laser procedure without causing serious adverse events.
Lasers in Medical Science, 2025Topical moisturizers improved skin barrier function and surface moisture, while a postbiotic moisturizer with yeast extract uniquely supported microbiome balance and modulated biomarkers of skin barrier, structure, and inflammation in participants and ex vivo explants exposed to environmental aggressors.
Journal of Clinical Medicine, 2023A skin barrier restoring cream with shea butter, silkflo, and vitamin E increased type I procollagen synthesis, enhanced antioxidant enzyme activity, decreased reactive oxygen species generation, and promoted hyaluronic acid production in H2O2-stimulated human keratinocyte cells compared to untreated cells.
International Journal of Cosmetic Science, 2025Squalane at 0.005-0.015% counteracts UVA-induced oxidative stress, inflammation, and collagen metabolism inhibition while stimulating fibroblast migration in human dermal fibroblasts.
Molecules, 2025Plant-derived squalane protected human dermal fibroblasts against UVA-induced damage by counteracting ROS formation, suppressing apoptosis-related proteins p53, caspase-3, caspase-9, and PARP, and restoring the pro-survival p-Akt/mTOR pathway.
Antioxidants, 2025Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control.
Journal of Drugs in Dermatology, 2011Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction.
Clinical Oral Investigations, 2022Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days.
BMC Oral Health, 2019Topical riboflavin photodynamic therapy showed comparable efficacy in reducing acne lesions and fewer adverse events compared with 5-aminolevulinic acid photodynamic therapy in patients with mild to moderate facial acne.
Photodiagnosis and Photodynamic Therapy, 2025Topical application of niacin derivatives increased hair fullness in sixty female subjects with female pattern hair loss compared to placebo.
Journal of Cosmetic Dermatology, 2005Topical myristyl nicotinate increased skin cell NAD, stratum corneum thickness, epidermal thickness, epidermal renewal, minimal erythemal dose, and barrier resistance while reducing transepidermal water loss in subjects with photodamaged skin compared to placebo.
Experimental Dermatology, 2007Topical beta-carotene provided protection for the human skin of healthy volunteers against IR radiation by acting as a superficial antioxidant, though dermal carotenoid degradation was significantly higher for standard infrared radiator than for water filter infrared irradiation.
Experimental Dermatology, 2011Pre-treatment with beta-carotene at 1.5 microM modulated UVA-induced gene regulation in HaCaT human keratinocytes through multiple mechanisms not restricted to singlet oxygen quenching, reducing the effect for 143 genes and enhancing it for 180 out of 568 UVA-regulated genes.
The Journal of Investigative Dermatology, 2005Alginate hydrogel dressings co-loaded with cinnamon-mediated silver nanoparticles, beta-carotene nanocarriers, and Centella asiatica extract demonstrated antimicrobial and antibiofilm activities against Staphylococcus aureus and Escherichia coli over a 24-h period while mitigating silver-induced cytotoxicity and oxidative stress in human keratinocyte cells.
Gels, 2025
Ingredients
Water, Cyclopentasiloxane, Bis-Diglyceryl Polyacyladipate-2, Butylene Glycol, Ppg-2 Myristyl Ether Propionate, Cetyl Alcohol, Peg-40 Stearate, Butyrospermum Parkii Butter Shea Butter, Squalane, Glyceryl Stearate, Sorbitan Stearate, Epilobium Angustifolium Extract, Yeast Extract, Beta-Carotene, Sodium Hyaluronate, Grapefruit Peel Oil, Tocopheryl Acetate, Methyl Glucose Sesquistearate, Pelargonium Graveolens Oil Flower Geranium Oil Flower, Dimethicone Crosspolymer, Acrylates C10-30 Alkyl Acrylate Crosspolymer, Carbomer, Peg-20 Methyl Glucose Sesquistearate, C12-15 Alkyl Ethylhexanoate, Tetrasodium Edta, Sodium Hydroxide, Panthenol, Magnesium Ascorbyl Phosphate, Limonene, Citronellol, Geraniol, Linalool, Chlorphenesin, Phenoxyethanol
Behind this fit score
Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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