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The INKEY List vs Minimalist

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and Minimalist are accessible skincare brands that offer targeted daily treatments, with the former providing moisturizers, serums, toners, and eye products, and the latter featuring sunscreens, moisturizers, and cleansers. The British line relies on glycerin to suit dry and dry sensitive skin, earning top marks for its PHA Toner, Azelaic Acid Serum, and Ceramide Moisturizer, while the Indian brand centers on combinations of ingredients to suit combination and oily acne-prone skin through favorites like its Salicylic Acid Cleanser, SPF 50 Sunscreen, and Vitamin B5 Moisturizer. Ultimately, both labels differ in their regional origins, founding years, core formulations, and ideal skin types.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

Minimalist is an Indian skincare brand founded in 2020 and owned by Unilever PLC since 2025.

m.economictimes.comunilever.combeminimalist.copersonalcareinsights.com

This page compares some of the most popular The INKEY List and Minimalist products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs Minimalist products

People Say

The INKEY ListMinimalist
  • Soothing, Barrier Repair, and Gentle Formula Often MentionedMostly Mentioned
    • “doesn't make skin feel tight — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
    • “love the niacinamide — Minimalist SPF 50 Sunscreen”
    • “zero smell — Minimalist Vitamin B5 10% Moisturizer”
    • “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
  • Lightweight Texture and Fast Absorption Mostly MentionedOften Mentioned
    • “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
    • “Gel consistency — The INKEY List Tranexamic Acid Serum”
    • “feels like applying straight up water to the skin — The INKEY List Omega Water Cream”
    • “absorbs quickly and doesn't feel greasy — Minimalist Vitamin B5 10% Moisturizer”
  • Hydration and Moisture Often MentionedOften Mentioned
    • “Super hydrating — The INKEY List Polyglutamic Acid Serum”
    • “intense nourishment — The INKEY List Collagen Peptide Serum”
    • “very moisturizing — Minimalist SPF 50 Sunscreen”
    • “calmed it when my skin was super irritated — Minimalist Vitamin B5 10% Moisturizer”
  • Acne and Oil Control Often MentionedOften Mentioned
    • “Free of active acne — The INKEY List Salicylic Acid Cleanser”
    • “Skin instantly looks less oily — The INKEY List Salicylic Acid Cleanser”
    • “acne cleared up in a week — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
    • “keeps skin oil-free for hours — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
  • Performance under Makeup and Sun Protection Often MentionedOften Mentioned
    • “Melts away makeup and impurities without drying — The INKEY List Oat Cleansing Balm”
    • “no pilling under makeup — The INKEY List Hyaluronic Acid Serum”
    • “leaves absolutely no white cast — Minimalist SPF 50 Sunscreen”
    • “prevented tanning on vacation — Minimalist SPF 50 Sunscreen”
  • Affordable Price and Value Mostly MentionedNot noted
    • “Good for the price — The INKEY List Salicylic Acid Cleanser”
    • “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
    • “unbeatable value — The INKEY List Hyaluronic Acid Serum”
  • Texture and Formulation Inconsistencies Mostly MentionedMostly Mentioned
    • “Smells like BBQ/meat — The INKEY List Tranexamic Acid Serum”
    • “Tube leaks liquified oil when opened — The INKEY List Oat Cleansing Balm”
    • “consistency is like water — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
    • “smells like chemicals — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
  • Sticky, Tacky, or Greasy Finish Sometimes NotedMostly Mentioned
    • “Feels tacky on skin — The INKEY List PHA Toner”
    • “Leaves a greasy film on face after washing — The INKEY List Oat Cleansing Balm”
    • “Leaves a tackiness that never goes away. — The INKEY List Niacinamide Serum”
    • “makes face very oily — Minimalist SPF 50 Sunscreen”
  • Packaging Issues Often MentionedSometimes Noted
    • “cap leaks during travel — Minimalist Salicylic Acid + LHA 2% Face Cleanser”
    • “Pump breaks easily — The INKEY List Tranexamic Acid Serum”
  • Ineffective Results or Insufficient Moisture Often MentionedSometimes Noted
    • “not moisturizing enough — Minimalist Vitamin B5 10% Moisturizer”
    • “face looked dull — Minimalist Vitamin B5 10% Moisturizer”
    • “didn't do anything for circles — The INKEY List Caffeine Eye Cream”

The INKEY List vs Minimalist routines for dry skin

Buy The INKEY List routine · S$253.28 · 96% fitBuy Minimalist routine · S$270.56 · 89% fitSee multi-brand routine · 99% fit

The INKEY List vs Minimalist routines for oily skin

Buy The INKEY List routine · S$520.95 · 94% fitBuy Minimalist routine · S$506.77 · 94% fitSee multi-brand routine · 96% fit

The INKEY List vs Minimalist routines for combination skin

Buy Minimalist routine · S$369.20 · 96% fitBuy The INKEY List routine · S$411.40 · 94% fitSee multi-brand routine · 97% fit

Questions and answers

The INKEY List or Minimalist: which is better?

The products on this page show that both brands offer great options, but The INKEY List is a better fit for dry skin and dry sensitive skin with a Superior routine fit.

What is the difference between The INKEY List and Minimalist?

The INKEY List offers a larger selection of products on this page and tends to be more affordable, while Minimalist does better for soothing and barrier repair. For dry skin, the routine fit is Superior for The INKEY List and High for Minimalist.

The INKEY List or Minimalist for dry skin?

For dry skin, The INKEY List is a better choice because the products on this page have a Superior routine fit compared to Minimalist's High fit.

The INKEY List or Minimalist: which moisturizer is better?

Reviewers note that the products on this page by The INKEY List feature hydrating, lightweight, and affordable moisturizers, while Minimalist products on this page provide soothing and barrier-repair benefits. Lovi rates the routine fit for dry skin as Superior for The INKEY List and High for Minimalist.

Which is more affordable, The INKEY List or Minimalist?

The INKEY List does better for affordable price and value among the products on this page.

Which brand performs better for soothing and barrier repair, The INKEY List or Minimalist?

Minimalist performs better for soothing and barrier repair among the products on this page. Reviewers note that it offers more soothing, barrier-repairing, and gentle formulas compared to The INKEY List.

Which brand offers better lightweight texture and fast absorption, The INKEY List or Minimalist?

The INKEY List does better for lightweight texture and fast absorption among the products on this page.

How do the founding years and locations of The INKEY List and Minimalist compare?

The INKEY List was founded in 2018 in the United Kingdom, whereas Minimalist was founded in 2020 in India.

The INKEY List or Minimalist for oily skin?

Both The INKEY List and Minimalist achieve a Superior routine fit for oily skin. The products on this page for both brands avoid added fragrance.

The INKEY List or Minimalist for acne-prone skin?

Both The INKEY List and Minimalist are a Superior fit for acne-prone skin on the products on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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