NIVEA and MAËLYS are distinct skincare brands offering a variety of targeted serums, nourishing moisturizers, and reliable sunscreens, with the former also providing sun protection. The German brand, founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004, utilizes glycerin to improve stratum corneum hydration and barrier function, making its formulations best suited for combination skin and sensitive skin. In contrast, the second company creates advanced formulas that suit all skin types best. While both deliver thoughtful care through specialized solutions like the LUMINOUS630 ANTI-DARK SPOT SERUM and the RE-LURE Tight & Tone Body Serum, they differ in their foundational ingredients and specific target audiences.
NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.
This page compares some of the most popular NIVEA and MAËLYS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
NIVEA is the better choice for most shoppers, as the products on this page achieve High fit levels across multiple skin types, whereas MAËLYS products mostly show Low or Caution fits. Glycerin helps provide intense deep hydration across NIVEA items.
What is the difference between NIVEA and MAËLYS?
NIVEA offers a wide range of moisturizers, sunscreens, and serums with high Lovi fit levels for acne-prone and sensitive skin, whereas MAËLYS features only a couple of specialty body and facial serums with mostly low fit levels across skin types. Glycerin helps provide hydration in NIVEA products.
Which is more affordable, NIVEA or MAËLYS?
I am sorry, but the page facts do not provide pricing or affordability information to compare NIVEA and MAËLYS.
Which causes fewer breakouts, NIVEA or MAËLYS?
NIVEA products on this page have blemish-clearing options with High fit for acne-prone skin, whereas MAËLYS serums show low fit levels for acne-prone skin and may cause breakouts. Glycerin helps moisturize skin.
Which brand has been established longer, NIVEA or MAËLYS?
NIVEA has been established longer, having been founded in Germany in 1911, whereas MAËLYS was founded in 2017.
How many products are listed on the page for NIVEA compared to MAËLYS?
NIVEA has nine products listed on the page, whereas MAËLYS features only two products.
Which NIVEA product has a High Lovi fit level for dry skin?
NIVEA Creme has a High Lovi fit level for dry skin. This moisturizer helps provide intense deep hydration for daily skincare routines.
Ethylhexyl salicylate · Journal of Drugs in Dermatology, 2025
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
