MIDHA Rice Cream for mature skin
Rice Extract
Niacinamide
Glycerin
Squalane
Tocopherol Vitamin EAverage
- HighNormal Skin Fit
- AverageEffectiveness
- HighSafety
Works for mature skin; other moisturizers fit it better.
- Clinical, Cosmetic and Investigational Dermatology, 2017
- International Journal of Cosmetic Science, 2020
This fit is calculated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.
Page built Nov 8, 2026How the Fit score works
Lovi Assistant explains
- Suitable for normal skin, this product offers excellent moisturizing benefits due to glycerin and squalane, which hydrate and enhance barrier resilience for your wrinkles and fine lines.
- Niacinamide and Rice Extract provide additional soothing and antioxidant properties, contributing to overall skin health.
- The product is safe for your skin, with no risks of irritation due to the absence of harsh ingredients and the inclusion of soothing components like Allantoin and Panthenol.
How to apply
- Use your moisturizer twice a day in your AM and PM routines. Apply it daily to help smooth fine lines.
- Apply this product after your toner and serum, but before your SPF in the morning. Follow your cleanser and toner steps to keep your skin balanced.
- Gently press a small amount into your face and neck. Avoid rubbing the skin too harshly to prevent extra tension.
- Apply the moisturizer on slightly damp skin to help lock in extra moisture. Clean skin helps the product absorb much more evenly.
- Avoid the sensitive eye area during application. Do a quick patch test before your very first use to stay safe.
People Say
★4.2Overall rating based on 100+ reviewsBased on limited data, users consistently praise this cream for its ability to provide deep, long-lasting hydration without feeling overly heavy, making it a favorite for those with dry, dehydrated, or sensitive skin. While many appreciate its brightening effects and smooth absorption, some users with oily skin find it slightly too rich or greasy, and others have expressed concerns about the jar packaging being unhygienic.
Highlights
Deep hydration Mostly Mentioned
- “perfectly addressing deep dryness”
- “maintains good hydration considering its texture”
- “leaves skin feeling deeply moisturized”
Lightweight texture Often Mentioned
- “absorbs quickly without leaving residue”
- “glides on softly”
- “rich yet lightweight texture”
- “not thick or runny”
Gentle and soothing Sometimes Noted
- “no irritation even on sensitive skin”
- “calms blemishes and soothes”
- “mild and non-pore-clogging”
- “caused no blemishes”
Oily skin incompatibility Sometimes Noted
- “finish feels greasy rather than moisturizing”
- “leaves a shiny, oil-like residue”
- “too rich for oily skin”
- “caused some blemishes”
Unhygienic packaging Sometimes Noted
- “no spatula included”
- “dust gets in easily”
- “jar packaging is disappointing”
- “wish it came with a pump”
Brightening effect Rarely Noted
- “helped brighten my complexion”
- “cultivate clear, radiant skin”
- “gives a glow to the skin”
Pricey for size Rarely Noted
- “price is a bit steep”
- “quantity is so small”
- “pricier than I anticipated”
Unpleasant scent Rarely Noted
- “smell of glycerin/silicone”
- “scent can be off-putting”
- “smells like raw ingredients”
Sources: lovi.care, amazon.com, skinsort.com, reddit.com, hwahae.co.kr, ubuy.com, and more
Questions and answers
How well does MIDHA Rice Cream work for mature skin?
MIDHA Rice Cream works for mature skin by providing good moisture and soothing care with glycerin and squalane, though other products fit this skin type better. To achieve an ideal fit, mature skin needs treatments with potent anti-aging ingredients, rich nourishing components, and peptides that effectively address wrinkles and fine lines.
Which ingredients make this cream a good fit for mature skin?
Glycerin and squalane make this cream a good fit for mature skin by providing deep moisture and helping to smooth out wrinkles and fine lines. Niacinamide, rice extract, allantoin, and panthenol also support skin health by soothing the skin and offering helpful antioxidant benefits. To be an even better fit for mature skin, a product of this type needs a formula rich in nourishing emollients, humectants, peptides, and antioxidants.
The Journal of Dermatological Treatment, 2017Clinical, Cosmetic and Investigational Dermatology, 2017
What does Rice Extract do for mature skin?
Rice extract helps mature skin by smoothing out roughness, boosting hydration, and improving elasticity while reducing dark spots. Daily use may also protect against UV damage and support collagen to keep skin looking firm and youthful.
International Journal of Cosmetic Science, 2020International Journal of Molecular Medicine, 2018
What does Niacinamide do for mature skin?
Niacinamide helps mature skin by smoothing out fine lines and wrinkles, reducing dark spots, and improving overall skin elasticity. It is also very well tolerated and supports a strong skin barrier to keep skin looking healthy.
Where does this cream go in a skincare routine for mature skin?
This moisturizing treatment goes in the morning routine after your hydrating toner and before your sunscreen, and in the evening routine as the final step after your treatment. It helps keep the skin soft and hydrated, though mature skin often needs a product that also features strong firming ingredients and concentrated anti-aging peptides.
The Journal of Dermatological Treatment, 2022Clinical, Cosmetic and Investigational Dermatology, 2017
Can I use it with retinol, and in what order?
You can use this moisturizer with retinol by applying it after your retinol treatment to help keep your skin calm and hydrated. Mature skin of this type needs richer anti-aging ingredients and deep-nourishing oils to better smooth wrinkles and firm up the skin.
How often should I use this cream?
You can use this moisturizing treatment daily in the morning and evening as part of your routine. Applying it regularly helps keep dry skin hydrated and supports a smooth, soft texture.
Journal of Cosmetic Dermatology, 2020Health Science Reports, 2021
Can it clog pores, cause breakouts or purging for mature skin?
This cream is unlikely to clog pores or cause breakouts for mature skin, as it has a safe formula with soothing ingredients like allantoin and panthenol that are well tolerated. However, because it contains rich moisturizing components like squalane, mature skin that leans toward oily may need a lighter hydrator with ingredients that focus strictly on balancing oil and water without heavy oils.
The Journal of Dermatological Treatment, 2017American Journal of Clinical Dermatology, 2002
Can I use this cream around the eyes or on my body?
You can use this cream on the body and around the eyes, as its gentle formula is safe and unlikely to cause irritation. Because the skin in these areas is often thinner, a product of this type needs rich moisturizers like glycerin and squalane, along with soothing ingredients like allantoin and panthenol, to keep it soft and comfortable.
Surgical and Radiologic Anatomy, 2002The Journal of Dermatological Treatment, 2017
Is this cream fragrance-free and alcohol-free?
Yes, it has no fragrance and no drying alcohol. Cetearyl alcohol is a fatty alcohol, which soften the skin.
What the research says
A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.
Clinical, Cosmetic and Investigational Dermatology, 2017Daily application of a cream containing niosomes loaded with purple glutinous rice extract in 20 human volunteers for 28 days resulted in a significant decrease in melanin index and skin roughness by -14.05% and -9.95%, and increases in skin hydration and elastic recovery by +48.73% and +35.98% compared to initial values.
International Journal of Cosmetic Science, 2020A new topical panthenol-containing emollient significantly improved transepidermal water loss reduction, stratum corneum hydration, and intercellular lipid lamellae length compared with control in healthy subjects without negatively impacting bacterial viability.
The Journal of Dermatological Treatment, 2017Topical dexpanthenol acts as a moisturizer, improves stratum corneum hydration, accelerates wound healing and epidermal regeneration, reduces erythema, and improves symptoms of skin irritation compared to vehicle or no pretreatment.
American Journal of Clinical Dermatology, 2002The iontophoretic delivery of hyaluronic acid nanogel-loaded Saccharomyces/Rice Ferment Filtrate significantly reduced advanced glycation end products and mitigated skin stiffening in an ex vivo skin tissue glycation model.
International Journal of Nanomedicine, 2025Red rice extract suppressed UVB-induced inflammation and skin aging in human skin fibroblasts by inhibiting the MAPK signaling pathway, leading to decreased NF-kappa B and AP-1 activation, reduced ECM degradation, and increased ECM synthesis compared to UVB-irradiated controls.
Natural Product Communications, 2016Aspergillus oryzae-fermented broken rice and brewers' rice water extracts inhibit photoaging in UV-irradiated human fibroblasts and co-cultured keratinocytes by downregulating MMP-1, inhibiting elastase, enhancing collagen formation, upregulating elastin gene expression, and lowering pro-inflammatory cytokines.
Cellular and Molecular Biology, 2023Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin.
Journal of Cosmetic Dermatology, 2021Topical nicotinamide prevented solar-simulated UV-induced immunosuppression in healthy volunteers, and men experienced immunosuppression at solar-simulated UV doses three times lower than those required for women.
The Journal of Investigative Dermatology, 2008Topical 5% niacinamide applied twice daily for 12 weeks reduced fine lines and wrinkles, hyperpigmented spots, red blotchiness, and skin sallowness, and improved skin elasticity compared to vehicle control in 50 female white subjects with facial photoaging.
Dermatologic Surgery, 2005The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol.
Journal of Cosmetic Dermatology, 2020Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant.
International Journal of Cosmetic Science, 2001Niacinamide/glycerin body moisturizers provided better rapid and prolonged improvement of cosmetic xerosis through functional improvement of stratum corneum barrier function compared to no treatment and conventional moisturizers in female subjects.
Journal of Drugs in Dermatology, 2012Squalane at 0.005-0.015% counteracts UVA-induced oxidative stress, inflammation, and collagen metabolism inhibition while stimulating fibroblast migration in human dermal fibroblasts.
Molecules, 2025Plant-derived squalane protected human dermal fibroblasts against UVA-induced damage by counteracting ROS formation, suppressing apoptosis-related proteins p53, caspase-3, caspase-9, and PARP, and restoring the pro-survival p-Akt/mTOR pathway.
Antioxidants, 2025Topical application of an antioxidant serum containing 15% ascorbic acid, 0.5% ferulic acid, and 1% tocopherol prevented particulate matter-induced degradation of extracellular matrix components, inflammation, and oxidative stress in the skin of 15 female volunteers compared to untreated controls.
Journal of Cosmetic Dermatology, 2025Dermatological products containing d-alpha tocopheryl acetate showed non-comedogenic potential with less than a 50% increase in microcomedones in 12 healthy male subjects compared to octyl palmitate.
Contemporary Clinical Trials Communications, 2021Topical application of an antioxidant mix containing 15% ascorbic acid, 0.5% ferulic acid, and 1% tocopherol prevented PM and UV-induced skin barrier perturbation, lipid peroxidation, inflammatory markers, MMP9 activation, and Type I collagen loss in 15 healthy females compared to untreated exposed skin.
Journal of Cosmetic Dermatology, 2024
Ingredients
Water, Rice Extract, Glycerin, Niacinamide, Squalane, Butylene Glycol, Cetearyl Alcohol, Caprylic Capric Triglyceride, Dimethicone, Tocopherol Vitamin E, Allantoin, Panthenol, Phenoxyethanol, Ethylhexylglycerin
Behind this fit score
Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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