Haruharu Wonder Black Rice Hyaluronic Anti-wrinkle Serum for sensitive skin
Average
- HighNormal Skin Fit
- AverageEffectiveness
- HighSafety
Works for sensitive skin; other moisturizers fit it better.
This fit is calculated for the concerns frequently associated with sensitive skin: redness, stinging, and reactions to new products. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.
Page built Nov 8, 2026How the Fit score works
Lovi Assistant explains
- This serum offers moderate benefits for your normal, sensitive skin by providing hydration and soothing effects through ingredients like Glycerin and Beta-Glucan, which help manage redness and irritation.
- The inclusion of Sodium Hyaluronate and Rice Extract further supports skin hydration and texture smoothing, aligning with your general skincare needs.
- The product is safe for your sensitive skin, as it lacks harsh ingredients and contains soothing components like Camellia Japonica Seed Oil and Rice Extract.
How to apply
- Use this soothing AM and PM routine every day to keep your normal skin calm. Always remember to apply SPF in the morning after your moisturizer.
- Apply your moisturizer after your toner in the morning, and after your serum in the evening. This step locks in hydration and protects your skin.
- Gently press a small amount of the moisturizer evenly across your face. Avoid rubbing to keep your sensitive skin happy and calm.
- You can apply this gentle formula on dry or slightly damp skin for the best comfort. It works wonderfully on clean skin to soothe redness and irritation.
- Do a patch test before your very first use to check your skin's reaction. Avoid getting the product directly into your eyes .
People Say
★4.7Overall rating based on 400+ reviewsThis serum is highly praised for its lightweight, milky texture that provides deep hydration and plumping effects, smoothing fine lines. Many users appreciate the spa-like lavender scent and improved skin elasticity. Some users find the fragrance too strong, and a few mention that anti-aging results for deep wrinkles are subtle.
Highlights
Deep hydration Mostly Mentioned
- “intense hydration”
- “skin feels plump”
- “well-moisturized”
- “restores suppleness”
Elegant texture Mostly Mentioned
- “lightweight”
- “absorbs quickly”
- “milky consistency”
- “non-sticky”
- “spreads easily”
Skin improvements Often Mentioned
- “plumps fine lines”
- “firmer skin”
- “healthy glow”
- “improved elasticity”
- “softer texture”
Packaging Sometimes Noted
- “airless pump”
- “cute design”
- “easy to dispense”
- “hygienic bottle”
Quality ingredients Sometimes Noted
- “fermented black rice”
- “natural ingredients”
- “hyaluronic acid”
- “antioxidant-rich”
- “gentle formula”
Strong scent Sometimes Noted
- “strong lavender smell”
- “scent is overpowering”
- “fragrance too strong”
- “smell isn't for me”
Price point Rarely Noted
- “a bit pricey”
- “expensive for size”
- “wait for sale”
Sensitivity issues Rarely Noted
- “caused dryness”
- “irritated sensitive skin”
- “red dots appeared”
Subtle results Rarely Noted
- “no dramatic change”
- “wrinkles didn't disappear”
- “temporary plumping only”
- “needs time to work”
Sources: lovi.care, iherb.com, sokoglam.com, ohlolly.com, stylekorean.com, haruharuwonder.com, and more
Questions and answers
How well does Haruharu Wonder Anti-wrinkle Serum work for sensitive skin?
This serum works moderately well for sensitive skin by using ingredients like Glycerin and Beta-Glucan to bring gentle hydration and calm redness. While it is safe and provides helpful moisture, a moisturizing treatment for sensitive skin needs a richer blend of deeply soothing extracts and intense hydrators without potential irritants to achieve the best results.
Which ingredients make this serum a good fit for sensitive skin?
This serum works for sensitive skin by using ingredients like glycerin, beta-glucan, and rice extract to provide hydration and soothe redness and irritation. To fit this skin type even better, a product needs intensive soothing extracts and deep moisturizers that calm the skin without any risk of irritation.
What does Black Rice Extract do for sensitive skin?
Black rice extract helps calm sensitive skin by reducing redness and irritation. It also provides strong antioxidant and moisturizing benefits that keep skin feeling soft and comfortable.
Journal of Cosmetic Dermatology, 2022International Journal of Biological Macromolecules, 2025
What does Hyaluronic Acid do for sensitive skin?
Hyaluronic acid helps calm and hydrate sensitive skin while supporting the skin barrier to keep it soft and comfortable. Clinical studies show it improves surface moisture and reduces dryness, roughness, and redness without irritation.
Journal of Drugs in Dermatology, 2025Journal of Cosmetic Dermatology, 2018
Where does this serum go in a skincare routine for sensitive skin?
This serum goes in the evening routine after your soothing toner and before your moisturizer. Sensitive skin needs treatments that provide gentle hydration and calming ingredients like glycerin and beta-glucan to keep the skin soft and reduce redness.
Can I use this serum with retinol, and in what order?
You can use this serum with retinol by applying it after your retinol to help calm dryness and irritation. This serum works well for sensitive skin because it avoids harsh ingredients and includes soothing components, though sensitive skin generally benefits most from products featuring extra barrier-repairing ingredients like ceramides.
How often should I use this serum?
You can use this serum in your evening routine for simplicity and extra safety around sun exposure, though some serums can also be used in the morning or twice a day. This product works for your sensitive skin, but a better fit for this skin type needs extra soothing extracts and barrier-supporting ingredients to keep redness and irritation completely calm.
Can this serum clog pores, cause breakouts or purging for sensitive skin?
This serum is unlikely to clog pores or cause breakouts for sensitive skin because it lacks heavy, pore-clogging ingredients. A product of this type needs lightweight hydrators and soothing agents like glycerin and beta-glucan to keep sensitive skin calm and clear.
Can I use this serum around the eyes or on my body?
You can use this moisturizing treatment on the body and around the eyes, but sensitive skin needs a product that provides extra soothing plant extracts and lightweight hydration to care for thinner areas without causing irritation.
Is this serum fragrance-free and alcohol-free?
It has no fragrance and contains drying alcohol (alcohol).
What the research says
Skin care regimens containing beta-glucan improved hemoglobin index, skin hydration, and transepidermal water loss compared to vehicle control in 20 patients undergoing fractional laser therapy.
Journal of Cosmetic Dermatology, 2021Daily application of a cream containing niosomes loaded with purple glutinous rice extract in 20 human volunteers for 28 days resulted in a significant decrease in melanin index and skin roughness by -14.05% and -9.95%, and increases in skin hydration and elastic recovery by +48.73% and +35.98% compared to initial values.
International Journal of Cosmetic Science, 2020Camellia japonica oil activated the human COL1A2 promoter, induced type I procollagen synthesis, inhibited matrix metalloproteinase-1 activity, and reduced trans-epidermal water loss without inducing adverse reactions in human skin.
Journal of Ethnopharmacology, 2007Black rice extract treatment downregulated MMP-1 and MMP-3 expression, increased type I procollagen expression, and reduced reactive oxygen species production in ultraviolet-irradiated HaCaT and human dermal fibroblast skin cells.
International Journal of Molecular Medicine, 2018Black rice hydrolyzed peptides induce a dose-dependent increase in hyaluronan synthase 2 gene expression and effectively increase hyaluronan production in HaCaT keratinocytes.
Journal of Microbiology and Biotechnology, 2007Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control.
Journal of Drugs in Dermatology, 2011Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction.
Clinical Oral Investigations, 2022Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days.
BMC Oral Health, 2019Enzyme-modified ginseng extract cream significantly reduced the global photo-damage score and various roughness measures including total roughness, smoothness depth, and arithmetic roughness average compared to placebo in 23 human subjects.
Rejuvenation Research, 2015A red ginseng hydrogel formulation with 1,2-hexanediol promoted selective growth of Staphylococcus epidermidis and decreased Cutibacterium acnes in 20 female subjects.
Journal of Ginseng Research, 2022A 1% fermented black ginseng cream significantly reduced eye wrinkles and brightened skin color in twenty-three human subjects compared to control cream and baseline.
Journal of Toxicology and Environmental Health. Part A, 2020Liquid crystalline emulsions formulated with camellia seed oil and four different surfactant combinations reduced transepidermal water loss and increased skin hydration without causing skin irritation, with the formulation containing Lecinol S-10 and Tween 80 demonstrating the best clinical results.
Scientific Reports, 2023
Ingredients
Deionized Water, Glycerin, Lecithin, Caprylic Capric Triglyceride, Camellia Japonica Seed Oil, Hydrogenated Lecithin, Helianthus Annuus Seed Oil Sunflower Seed Oil, Rice Extract, Phyllostachys Pubescens Shoot Bark Extract, Aspergillus Ferment, Sodium Hyaluronate, Panax Ginseng Root Extract, Cyclodextrin, Sclerotium Gum, C12-16 Alcohols, Palmitic Acid, Alteromonas Extract Ferment, Usnea Barbata Extract, Zanthoxylum Piperitum Fruit Extract, Pulsatilla Koreana Extract, Beta-Glucan, 1,2-Hexanediol, Glycine Soja Soybean Sterols, Behenyl Alcohol, Jojoba Seed Oil, Glyceryl Stearate, Sodium Phytate, Tocopherol, Adenosine, Phenethyl Alcohol, Butylene Glycol, Alcohol, Lavandula Angustifolia Oil Lavender Oil
Behind this fit score
Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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