A+ vs DOT & KEY
A+ and DOT & KEY are two contemporary Indian skincare brands offering thoughtfully calibrated formulas designed for daily care. Founded in 1990, A+ is widely beloved for its gentle moisturizers that suit sensitive skin best, with the 345 Relief Cream standing out for acne-prone skin. Meanwhile, the newer 2018 brand is warmly embraced for its sensorially pleasing sunscreens tailored for balanced, combination, and normal skin, featuring the WATERMELON COOLING SUNSCREEN as a notable essential. While both brands focus on reliable moisture and protection, they differ primarily in their core product types and textures.
A+ is an Indian skincare brand founded in 1990.
DOT & KEY is an Indian skincare brand founded in 2018 and owned by FSN E-Commerce Ventures Limited since 2021.
This page compares some of the most popular A+ and DOT & KEY products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Questions and answers
A+ or DOT & KEY: which is better?
Neither A+ nor DOT & KEY is universally better, as Lovi rates both brands with an Average fit for most common skin types on this page. Every product listed across both brands also contains no fragrance.
What is the difference between A+ and DOT & KEY?
A+ was founded in India in 1990 by an independent owner, while DOT & KEY was founded in India in 2018 and is owned by FSN E-Commerce Ventures Limited. Both brands offer products on this page that list no fragrance in their ingredients.
Which is more affordable, A+ or DOT & KEY?
I am sorry, but the provided page facts do not contain pricing or affordability information for A+ or DOT & KEY.
Which causes fewer breakouts, A+ or DOT & KEY?
Both A+ and DOT & KEY list no fragrance in the products on this page and are unlikely to cause breakouts for most skin types, as Lovi rates them as average for acne-prone skin.
When and where were A+ and DOT & KEY founded?
A+ was founded in India in 1990, while DOT & KEY was founded in India in 2018.
Who owns DOT & KEY and how does that compare to A+'s ownership?
DOT & KEY is owned by FSN E-Commerce Ventures Limited, whereas A+ is owned by an independent entity.
Do any products from A+ or DOT & KEY contain fragrance?
Every product on this page from both A+ and DOT & KEY lists no fragrance in its ingredients.
Research behind their key ingredients
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
