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Paula's Choice vs Theramid

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Paula's Choice and Theramid are established skincare brands offering serums, moisturizers, and more, built around key ingredients like glycerin, hyaluronic acid, and vitamin c. The American brand, founded in 1995, features products that fit acne-prone skin and oily skin best, while the Spanish brand, founded in 2022, suits balanced, dry, combination, oily, and sensitive skin best due to their thoughtful compositions. Both brands differ in their formulations, with the former known for staples like its BHA liquid exfoliant and the latter cherished for advanced, meticulously engineered treatments.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

unilever.comtracxn.com

Theramid is a Spanish skincare brand founded in 2022 and owned by Cosnova Group since 2026.

cosmeticsbusiness.com

This page compares some of the most popular Paula's Choice and Theramid products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Paula's Choice vs Theramid products

People Say

Paula's ChoiceTheramid
  • Texture, Absorption and Finish Mostly MentionedMostly Mentioned
    • “Absorbs quickly and leaves no greasy residue behind. — Paula's Choice Clear Oil-Free Moisturizer”
    • “absorbs instantly — Paula's Choice C15 Super Booster”
    • “the texture is a sophisticated, lightweight gel that absorbs almost instantly without leaving a sticky residue — Theramid Copper Peptide”
    • “Absorbs quickly — Theramid DERMA-PEPTIDES”
  • Gentle and Non-Irritating Formula Often MentionedMostly Mentioned
    • “Only thing that got my barrier under control — Theramid Ceramide Treatment”
    • “Suitable for sensitive skin — Theramid DERMA-PEPTIDES”
    • “incredibly gentle... I experienced zero redness or irritation — Theramid Copper Peptide”
    • “Finally a vitamin C product I can use — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
  • Anti-Aging and Firmness Sometimes NotedMostly Mentioned
    • “Fine lines are less visible — Theramid DERMA-PEPTIDES”
    • “my skin feels incredibly fed and plump — Theramid Copper Peptide”
    • “skin looks plumper — Paula's Choice Pro-Collagen Multi-Peptide Booster”
  • Hydration, Glow and Radiance Sometimes NotedOften Mentioned
    • “Provides long-lasting hydration — Theramid Ceramide Treatment”
    • “instantly gives the skin a radiant glow and freshness — Theramid Copper Peptide”
    • “Provides an internal level of hydration without leaving any heavy finish. — Paula's Choice Skin Balancing Pore-Reducing Toner”
  • Skin Tone and Brightening Often MentionedOften Mentioned
    • “visible glow — Paula's Choice C15 Super Booster”
    • “acne scars faded — Paula's Choice 10% Azelaic Acid Booster”
    • “calmed redness immediately — Paula's Choice 10% Azelaic Acid Booster”
    • “Instantly took out redness — Theramid Ceramide Treatment”
  • Pores and Texture Mostly MentionedNot noted
    • “cleared my bumps — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
    • “skin becomes very smooth — Paula's Choice 1% Retinol Treatment”
    • “pores look smaller — Paula's Choice 10% Niacinamide Booster”
  • Packaging and Quality Issues Often MentionedOften Mentioned
    • “surprisingly small bottle — Paula's Choice Skin-Smoothing Retinol Body Treatment”
    • “turned orange in weeks — Paula's Choice C15 Super Booster”
    • “copper peptides are high maintenance... you really don't want to use it in with anything that has a low pH — Theramid Copper Peptide”
    • “Struggled to pump it out halfway through — Theramid Ceramide Treatment”
  • High Price and Cost Issues Mostly MentionedRarely Noted
    • “Didn't work better than cheaper options — Theramid Ceramide Treatment”
    • “tiny tube — Paula's Choice 10% Azelaic Acid Booster”
  • Unpleasant Scent or Smell Often MentionedRarely Noted
    • “Didn't like the scent — Theramid Ceramide Treatment”
    • “smells like grain — Paula's Choice 10% Azelaic Acid Booster”

Questions and answers

Paula's Choice or Theramid: which is better?

Paula's Choice is better for skin tone, brightening, pores, and texture among the products on this page, whereas Theramid delivers better results for hydration, soothing formulas, and anti-aging.

What is the difference between Paula's Choice and Theramid?

Paula's Choice offers a wider range of products that focus more on skin tone, brightening, pores, and texture, whereas Theramid provides restorative and soothing moisturizers that perform better for hydration, anti-aging, and gentle formulas.

Paula's Choice or Theramid: which moisturizer is better?

Theramid is better for moisturizers because the products on this page provide restorative and soothing benefits. Paula's Choice also offers options like the Ceramide-Enriched Firming Moisturizer.

Which is more affordable, Paula's Choice or Theramid?

Theramid may have high price and cost issues according to reviewers, while Paula's Choice is also noted for its high price.

Which causes fewer breakouts, Paula's Choice or Theramid?

Paula's Choice fits acne-prone skin best, while the products on this page for Theramid do not list a best fit for acne-prone skin.

Between Paula's Choice and Theramid, which brand is better for anti-aging and firmness?

Theramid does better for anti-aging and firmness, as highlighted by reviewer themes. Retinol and peptides in the products on this page help support skin structure and reduce signs of aging.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Which brand offers better results for skin tone and brightening, Paula's Choice or Theramid?

Paula's Choice offers better results for skin tone and brightening among the products on this page.

How do the founding years and corporate ownerships of Paula's Choice and Theramid compare?

Paula's Choice was founded in the United States in 1995 and has been owned by Unilever since 2021. In comparison, Theramid was founded in Spain in 2022 and is owned by the Cosnova Group.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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