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Minimalist vs grace & stella

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Minimalist and grace & stella are two distinct skincare lines tailored to different dermal needs and routines. The Indian brand, founded in 2020 and acquired by Unilever PLC in 2025, focuses on targeted sunscreens, moisturizers, and cleansers that suit acne-prone and oily skin best, featuring potent ingredients like salicylic acid, LHA, vitamin B5, and SPF 50. Conversely, the Canadian line, established in 2016 and owned by Gravitiq since 2022, is celebrated for its nourishing eye products and moisturizers crafted for daily self-care across all skin types, utilizing restorative options such as under-eye masks and hyaluronic acid serum. Ultimately, both brands differ because the former excels at addressing specific concerns like acne and dark spots with clinical precision, while the latter offers gentle, balanced hydration for general wellness.

Minimalist is an Indian skincare brand founded in 2020 and owned by Unilever PLC since 2025.

m.economictimes.comunilever.combeminimalist.copersonalcareinsights.com

grace & stella is a Canadian skincare brand founded in 2016 and owned by Gravitiq since 2022.

graceandstella.comtracxn.compitchbook.compreqin.com

This page compares some of the most popular Minimalist and grace & stella products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Minimalist vs grace & stella products

Questions and answers

Minimalist or grace & stella: which is better?

Minimalist fits acne-prone, oily, and combination skin best according to Lovi, while the products on this page for both brands are fragrance-free. Grace & stella also offers high or superior Lovi fit levels across most skin types with its eye masks and Hyaluronic Acid Serum.

What is the difference between Minimalist and grace & stella?

Minimalist fits acne-prone, oily, and combination skin best and is a great match for targeted care with high Lovi ratings across most skin types, whereas grace & stella offers products like its Under Eye Mask that achieve a Superior fit for oily skin. Both brands offer fragrance-free options on this page.

Which is more affordable, Minimalist or grace & stella?

Neither Minimalist nor grace & stella has pricing information available on the products on this page to determine which brand is more affordable.

How do the founding years and company ownership of Minimalist and grace & stella compare?

Minimalist was founded in India in 2020 and is owned by Unilever PLC, whereas grace & stella started in Canada in 2016 and is owned by Gravitiq.

Which brand offers a sunscreen product on the page, Minimalist or grace & stella?

Minimalist offers a sunscreen product on the page, the SPF 50 Sunscreen, which Lovi rates as a High fit for all listed skin types. grace & stella does not feature a sunscreen among the products on this page.

What are the specific skin types that Minimalist fits best according to its brand-focused routines?

Minimalist fits acne-prone skin, oily skin, and combination skin best according to its brand-focused routines.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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