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Minimalist vs grace & stella

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Minimalist and grace & stella are two distinct skincare lines tailored to different dermal needs and routines. The Indian brand, founded in 2020 and acquired by Unilever PLC in 2025, focuses on targeted sunscreens, moisturizers, and cleansers that suit acne-prone and oily skin best, featuring potent ingredients like salicylic acid, LHA, vitamin B5, and SPF 50. Conversely, the Canadian line, established in 2016 and owned by Gravitiq since 2022, is celebrated for its nourishing eye products and moisturizers crafted for daily self-care across all skin types, utilizing restorative options such as under-eye masks and hyaluronic acid serum. Ultimately, both brands differ because the former excels at addressing specific concerns like acne and dark spots with clinical precision, while the latter offers gentle, balanced hydration for general wellness.

Minimalist is an Indian skincare brand founded in 2020 and owned by Unilever PLC since 2025.

m.economictimes.comunilever.combeminimalist.copersonalcareinsights.com

grace & stella is a Canadian skincare brand founded in 2016 and owned by Gravitiq since 2022.

graceandstella.comtracxn.compitchbook.compreqin.com

This page compares some of the most popular Minimalist and grace & stella products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Minimalist vs grace & stella products

Questions and answers

Minimalist or grace & stella: which is better?

Both brands offer solid options for different skin types, with Minimalist having fragrance-free products on this page that fit acne-prone, oily, and combination skin best. Grace & stella also features fragrance-free products on this page, such as its hydrating serum that helps dry and sensitive skin.

Dermatologic Therapy, 2022

What is the difference between Minimalist and grace & stella?

Minimalist products on this page best fit acne-prone, oily, and combination skin, while grace & stella offers targeted items like eye masks and serums. Additionally, topical hyaluronic acid helps improve skin hydration and signs of aging.

Dermatologic Therapy, 2022

Which is more affordable, Minimalist or grace & stella?

Neither Minimalist nor grace & stella has pricing information available on this page to compare affordability.

Which causes fewer breakouts, Minimalist or grace & stella?

Minimalist fits acne-prone skin best with high to superior Lovi ratings across its products on this page, while grace & stella offers products like its Hyaluronic Acid Serum that also have high fit levels for acne-prone skin.

Which brand has been around longer and in which countries were they founded?

grace & stella has been around longer, having been founded in Canada in 2016, while Minimalist was founded in India in 2020.

Do any of the products from Minimalist or grace & stella contain fragrance?

Every product on this page from both Minimalist and grace & stella lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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