🇮🇹Italy

Murad Vita-C Glycolic Brightening Serum for sensitive skin

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes

Murad Vita-C Glycolic Brightening Serum

Average

  • HighNormal Skin Fit
  • AverageEffectiveness
  • HighSafety

Works for sensitive skin; other serums fit it better.

This fit is calculated for the concerns frequently associated with sensitive skin: redness, stinging, and reactions to new products. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.

Page built Nov 8, 2026How the Fit score works

Lovi Assistant explains

  • Offers moderate brightening for your normal skin due to glycolic acid and ascorbic acid, which provide exfoliation and antioxidant protection. Glycerin and Glycolic Acid offer general hydration and exfoliation, but are not targeted for your redness and irritation.
  • The serum is highly suitable for normal skin types, with ingredients like Ascorbic Acid and Glycolic Acid offering exfoliation and antioxidant benefits.
  • The product is safe for your sensitive skin, as it lacks harsh ingredients and includes soothing components like Gold and Chlorella Vulgaris Extract.

How to apply

  • Use your serum in the PM routine, starting 3 times a week before building up to daily use if your skin is happy.
  • Apply the serum after cleansing and toning, but before putting on your moisturizer for the best results.
  • Gently press 2-3 drops of the serum into your skin and wait a minute ⏱ for it to soak in.
  • Since your skin is sensitive and easily irritated, apply the serum on completely dry skin to help keep it calm.
  • Always do a patch test before your first use and avoid getting the serum too close to your eyes .

People Say

★4.5Overall rating based on 2.5k+ reviews

Based on a very large amount of data, users report this serum quickly provides a noticeable glow and smoother skin texture. It is effective at fading dark spots and hyperpigmentation over time. However, many reviewers mention the high price point and occasional issues with the dual-chamber pump mechanism.

Highlights

  • Brightens and adds radiance Mostly Mentioned
    • “instant glow”
    • “skin looks radiant”
    • “banishes dullness”
  • Lightweight absorption Often Mentioned
    • “absorbs quickly”
    • “non-sticky”
    • “satin finish”
  • Smoothes skin texture Often Mentioned
    • “velvety soft”
    • “improves texture”
    • “skin feels smoother”
  • High price point Often Mentioned
    • “incredibly pricey”
    • “expensive for size”
    • “costly investment”
  • Fades dark spots Sometimes Noted
    • “reduces hyperpigmentation”
    • “cleared blemishes”
    • “evens skin tone”
  • Good for makeup prep Sometimes Noted
    • “smooth canvas”
    • “sits well under makeup”
    • “non-greasy”
  • Packaging pump issues Sometimes Noted
    • “pump dispenses unevenly”
    • “hard to finish”
    • “wasteful packaging”
  • Low Vitamin C % Rarely Noted
    • “low concentration”
    • “mostly glycolic feel”
    • “undisclosed percentage”
  • Oxidation concerns Rarely Noted
    • “clear bottle risk”
    • “turns brown over time”
    • “needs dark storage”
  • Potential irritation Rarely Noted
    • “tingles upon application”
    • “caused redness”
    • “too strong for sensitive skin”

Sources: lovi.care, ulta.com, dermstore.com, lovelyskin.com, cultbeauty.co.uk, murad.com, and more

Questions and answers

How well does Murad Vita-C Glycolic Brightening Serum work for sensitive skin?

This serum works for sensitive skin, though other products fit it better. A product of this type needs ingredients that target redness and irritation while avoiding extra sensitivity.

Which ingredients make this serum a good fit for sensitive skin?

This serum works for sensitive skin because it includes soothing components like gold and chlorella vulgaris extract and lacks harsh ingredients. Treatments that fit sensitive skin better need ingredients like niacinamide and snail secretion filtrate that target redness and irritation.

What does Vitamin C do for sensitive skin?

Vitamin C helps brighten skin, smooth out fine lines, and fade dark spots. Clinical studies show it is generally safe and well-tolerated when improving overall skin quality.

Journal of Cosmetic Dermatology, 2020

What does Glycolic Acid do for sensitive skin?

Glycolic acid can be too harsh for sensitive skin, leaving it dry and irritated, so this type of skin needs a gentler exfoliating ingredient and calming plant extracts to keep the skin barrier safe and comfortable.

Cutaneous and Ocular Toxicology, 2022

Where does this serum go in a skincare routine for sensitive skin?

This treatment serum goes in the evening routine for sensitive skin, applied after the soothing toner and before the moisturizer. A product of this type needs calming ingredients and gentle hydrators to soothe redness and irritation.

Can I use this serum with retinol, and in what order?

You can use this serum in your routine, but apply retinol and this exfoliating treatment on alternating nights to keep sensitive skin calm and prevent irritation. A product for this skin needs gentle hydrators and soothing plant extracts to support the skin barrier while brightening.

How often should I use this serum?

This serum works for sensitive skin once a week to start, as acids can sometimes cause irritation. If your skin feels comfortable and you see good results, you may carefully use it more often.

Can this serum clog pores, cause breakouts or purging for sensitive skin?

This serum is unlikely to clog pores or cause breakouts for sensitive skin, though the exfoliating ingredients may cause mild purging when you first start using it. A treatment of this type needs soothing components and gentle hydrators to keep sensitive skin calm and comfortable.

Is this serum fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol. Oleyl alcohol is a fatty alcohol, which soften the skin.

What the research says

Why other serums fit sensitive skin better

Ingredients

Water, Glycolic Acid, Glycerin, Caprylic Capric Triglyceride, Dimethicone, Sodium Hydroxide, Hdi Trimethylol Hexyllactone Crosspolymer, Diisopropyl Sebacate, C13-16 Isoparaffin, Polyacrylate Crosspolymer-6, Dimethyl Isosorbide, Ascorbic Acid, Urea, Yeast Amino Acids, Trehalose, Inositol, Taurine, Betaine, Glutathione, Tetrahexyldecyl Ascorbate, Cetearyl Isononanoate, Hydroxyethyl Acrylate Sodium Acryloyldimethyl Taurate Copolymer, Oleyl Alcohol, Silica, Hexylresorcinol, Polysilicone-11, Triheptanoin, Polyisobutene, Marrubium Vulgare Meristem Cell Culture, Zanthoxylum Bungeanum Fruit Extract, Hydrolyzed Verbascum Thapsus Flower, Butylene Glycol, Mica, Hexylene Glycol, Sodium Surfactin, Xymenynic Acid, Tocopheryl Acetate, Peg-7 Trimethylolpropane Coconut Ether, Terminalia Ferdinandiana Fruit Extract, Sorbitol, Tin Oxide, Xanthan Gum, T-Butyl Alcohol, Chlorella Vulgaris Extract, Decyl Glucoside, Gold, Citric Acid, Caprylyl Glycol, Phenoxyethanol, Ethylhexylglycerin, Sodium Benzoate, Potassium Sorbate, Titanium Dioxide Ci 77891

Behind this fit score

Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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Prices checked 6 Nov 2026

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy.

How does it fit your skin?

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