Principia vs facefacts
Principia and facefacts are skincare brands that offer nourishing and thoughtful cleansers with targeted formulas. Principia suits balanced to oily skin best with precise formulas like the Gel de Limpeza GL-01, while the British brand facefacts suits dry, normal, and combination skin best with key ingredients and the Hydrating Gentle Cleanser. These offerings help maintain a healthy, balanced complexion and the natural moisture balance. Both brands differ in their standout products and the skin types they suit best.
facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.
This page compares some of the most popular Principia and facefacts products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Questions and answers
Principia or facefacts: which is better?
Facefacts is a better fit for dry, sensitive, or acne-prone skin on this page, earning High Lovi fit levels there, while Principia products on this page have Average or lower fits across those skin types. Every product on both brands' pages lists no fragrance in its ingredients.
What is the difference between Principia and facefacts?
Facefacts has High Lovi fit for dry, sensitive, acne-prone, dry sensitive, and mature skin, whereas the products on this page by Principia have an Average or lower fit across all skin types.
Principia or facefacts: which cleanser is better?
For dry and sensitive skin, the facefacts Hydrating Gentle Cleanser has a High Lovi fit, while the Principia Gel de Limpeza GL-01 has a Caution fit. Both brands list no fragrance in the products on this page.
Which is more affordable, Principia or facefacts?
Neither brand's page on Lovi includes pricing information, so a comparison of affordability is not possible from these details alone.
Which causes fewer breakouts, Principia or facefacts?
Facefacts has a High Lovi fit for acne-prone skin with its Hydrating Gentle Cleanser, whereas Principia's cleanser has a Low fit for that skin type. Neither brand on this page lists fragrance in its products.
When were Principia and facefacts founded and where are they from?
Principia was founded in 2020 with no specific country listed, while facefacts was founded in 2019 in the United Kingdom.
How do the Lovi fit levels for dry skin compare between Principia's GL-01 and facefacts' Hydrating Gentle Cleanser?
For dry skin, Lovi rates facefacts Hydrating Gentle Cleanser as High, while Principia Gel de Limpeza GL-01 is rated as Caution.
Do any products from Principia or facefacts contain fragrance?
Every product on this page from both Principia and facefacts lists no fragrance in its ingredients.
Research behind their key ingredients
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
