SK-II and Endocare are renowned skincare brands offering luxurious moisturizers, potent serums, clarifying toners, and restorative masks. The Japanese brand is anchored by its signature ingredient, pitera, while the Spanish brand relies on advanced scientific formulations to support the skin. SK-II suits dry skin and acne-prone skin best, whereas Endocare suits mature skin and dry skin best. While both nurture the complexion, they differ in their foundational ingredients and specific target concerns.
SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.
This page compares some of the most popular SK-II and Endocare products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
SK-II is the better choice on this page, as its products on this page achieve High to Superior Lovi fit levels across multiple skin types, whereas Endocare only offers a single moisturizer with Average to Low fits. Pitera helps improve skin texture and condition in the products on this page.
What is the difference between SK-II and Endocare?
SK-II fits dry, acne-prone, and oily skin best among the products on this page, whereas Endocare lists no best-fit skin types in its brand-focused routines. Every SK-II and Endocare product on this page lists no fragrance in its ingredients.
SK-II or Endocare: which moisturizer is better?
SK-II has a High Lovi fit for dry skin with its moisturizers like Facial Treatment Essence and Skinpower Advanced Cream, while Endocare Tensage Cream has an Average fit for dry skin. SK-II moisturizers also contain Pitera, which helps support skin barrier function and hydration.
This page does not provide pricing information for either SK-II or Endocare.
Which causes fewer breakouts, SK-II or Endocare?
SK-II has a High fit for acne-prone skin and a Superior fit for acne-prone skin with certain serums like Genoptics Ultraura Essence, while Endocare has a Low fit for acne-prone skin, making SK-II much more likely to cause fewer breakouts for acne-prone shoppers.
Which brand has been established longer, SK-II or Endocare?
SK-II has been established longer, having been founded in Japan in 1980, whereas Endocare was founded in Spain in 1996.
Do either SK-II or Endocare products contain fragrance?
Every product on this page from both SK-II and Endocare lists no fragrance in its ingredients.
Which company owns SK-II and where was it founded?
SK-II is owned by The Procter & Gamble Company and was founded in Japan in 1980.
Saccharide isomerate · The Journal of Dermatological Treatment, 2025
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.