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Olay vs Charlotte Tilbury

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Olay and Charlotte Tilbury are two skincare options with distinct formulations and strengths. Olay is beloved for its thoughtful selection of moisturizers, eye products, serums, cleansers, and more, all carefully formulated with niacinamide and glycerin. Charlotte Tilbury is a British skincare brand founded in 2013 and owned by Puig since 2020, offering products on this page that cover moisturizers and eye products. The first brand suits mature skin and acne-prone skin best by addressing varied needs with gentle efficacy, whereas both brands differ in their specific targeted treatments and standout products for particular concerns.

Charlotte Tilbury is a British skincare brand founded in 2013 and owned by Puig since 2020.

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This page compares some of the most popular Olay and Charlotte Tilbury products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Olay vs Charlotte Tilbury products

People Say

OlayCharlotte Tilbury
  • Hydration and Moisture Often MentionedMostly Mentioned
    • “extremely emollient and rich — Charlotte Tilbury Magic Eye Rescue”
    • “floods skin with moisture — Charlotte Tilbury Charlotte's Magic Cream”
    • “super hydrated — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “Instantly smoother, softer, and more hydrated — Olay Regenerist Micro-Sculpting Cream”
  • Skin Texture and Smoothing Mostly MentionedSometimes Noted
    • “skin feels baby soft — Olay Retinol24”
    • “Skin feels like silk — Olay Regenerist Retinol 24 Night Moisturizer”
    • “hydrates the skin — Olay Advanced Eye Cream”
    • “instantly smoothed out lines — Charlotte Tilbury Magic Eye Rescue”
  • Makeup Compatibility Sometimes NotedMostly Mentioned
    • “perfect canvas for base — Charlotte Tilbury Charlotte's Magic Cream”
    • “foundation looks flawless — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “absorbs instantly — Olay Eye Lifting Serum”
  • Lightweight and Non-Greasy Mostly MentionedNot noted
    • “absorbs quickly — Olay Vitamin C Serum”
    • “absorbs instantly — Olay Super Serum Night Repair”
    • “fragrance-free — Olay Eye Lifting Serum”
  • Brightening and Radiance Sometimes NotedOften Mentioned
    • “hides dark shadows — Olay Ultimate Eye Cream”
    • “skin looks brighter — Olay Vitamin C Serum”
    • “lit-from-within glow — Charlotte Tilbury Charlotte's Magic Cream”
  • Absorption and Glow Rarely NotedOften Mentioned
    • “radiant skin filter — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “sinks in well — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “sinks in quickly — Olay Super Serum”
  • High Price Point Rarely NotedMostly Mentioned
    • “expensive for drugstore — Olay Super Serum”
    • “expensive — Olay Super Serum Night Repair”
    • “extremely overpriced — Charlotte Tilbury Charlotte's Magic Cream”
  • Skin Breakouts and Irritation Sometimes NotedOften Mentioned
    • “caused cystic acne — Olay Retinol24”
    • “Caused breakouts — Olay Regenerist Micro-Sculpting Cream”
    • “gave me acne — Charlotte Tilbury Collagen Superfusion Facial Oil”
    • “caused breakouts — Charlotte Tilbury Charlotte's Magic Cream”
  • Fragrance and Scent Issues Sometimes NotedOften Mentioned
    • “Fragrance can be an irritant — Olay Regenerist Micro-Sculpting Cream”
    • “floral scent — Olay Super Serum”
    • “smells like plastic — Olay Retinol24”
    • “grandma perfume smell — Charlotte Tilbury Charlotte's Magic Cream”

Questions and answers

Olay or Charlotte Tilbury: which is better?

Olay and Charlotte Tilbury both offer hydrating moisturizers, but they excel in different areas based on the products on this page. Olay tends to do better for skin texture and smoothing, while Charlotte Tilbury is noted for makeup compatibility, absorption, and glow.

What is the difference between Olay and Charlotte Tilbury?

Olay delivers better skin texture and smoothing with a lighter feel across the products on this page, whereas Charlotte Tilbury focuses on deeply hydrating moisturizers and absorption with a glow. Reviewers frequently note a high price point for Charlotte Tilbury, while Olay is often praised for intense hydration and improved smoothness.

Olay or Charlotte Tilbury: which moisturizer is better?

Olay and Charlotte Tilbury both offer top-tier moisturizers for mature and dry skin, with Olay achieving a Superior Lovi fit for products like Regenerist Ultra Rich Hydrating Moisturizer and Charlotte Tilbury matching it with Charlotte's Magic Cream. Reviewers often mention that Olay provides a lightweight feel while Charlotte Tilbury delivers intense hydration, though Olay tends to be much more affordable.

Which is more affordable, Olay or Charlotte Tilbury?

Olay is more affordable than Charlotte Tilbury, as high price points are often noted for Charlotte Tilbury products. Review themes also indicate that Olay does better on price point comparisons on this page.

Which causes fewer breakouts, Olay or Charlotte Tilbury?

Both Olay and Charlotte Tilbury are equal when it comes to skin breakouts and irritation.

Between Olay and Charlotte Tilbury, which brand offers a wider selection of products on this page?

Olay offers a much wider selection of products on this page with 27 options compared to only 3 from Charlotte Tilbury. Reviewers note that Olay provides better lightweight and smoothing benefits, while Charlotte Tilbury focuses heavily on high-end hydrating moisturizers.

How do the founding years and corporate ownership of Olay and Charlotte Tilbury compare?

Olay was founded in 1952 and has been owned by The Procter & Gamble Company since 1985, whereas Charlotte Tilbury was founded in 2013 in the United Kingdom and is owned by Puig since 2020.

Which brand has more fragrance-free options listed across its products?

Olay has more fragrance-free options listed across its products, with 26 out of 27 products on the page noting no fragrance. Every product listed for Charlotte Tilbury is also fragrance-free.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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