🇫🇷France

The INKEY List vs Dr. Barbara Sturm

The INKEY List and Dr. Barbara Sturm are two distinct skincare lines formulated to address diverse complexions with targeted care. The British brand features accessible moisturizers, serums, toners, and eye products built around glycerin, making it well-suited for sensitive and combination skin, whereas the German brand is deeply loved for gentle moisturizers, clarifying exfoliants, and nourishing serums built on scientifically advanced formulas that suit sensitive, dry, and balanced skin best. While both cater thoughtfully to sensitive skin, the former brand relies on barrier-restoring glycerin, and the latter brand focuses on deep hydration and harmonious components to keep the complexion calm, smooth, and radiant.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

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Dr. Barbara Sturm is a German skincare brand founded in 2014 and owned by Puig since 2024.

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This page compares some of the most popular The INKEY List and Dr. Barbara Sturm products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

People Say

The INKEY ListDr. Barbara Sturm
  • Gentle Formula and Soothing Often MentionedMostly Mentioned
    • “doesn't irritate my sensitive skin — Dr. Barbara Sturm The Good C Vitamin C Serum”
    • “deep yet gentle cleanse — Dr. Barbara Sturm Enzyme Cleanser”
    • “reduced redness — Dr. Barbara Sturm Hyaluronic Serum”
    • “Great for sensitive skin — The INKEY List PHA Toner”
  • Skin Smoothing and Texture Sometimes NotedMostly Mentioned
    • “skin texture is immediately more even — Dr. Barbara Sturm Enzyme Cleanser”
    • “skin looks brighter — Dr. Barbara Sturm The Good C Vitamin C Serum”
    • “healthy glow — Dr. Barbara Sturm Hyaluronic Serum”
    • “Skin feels softer — The INKEY List PHA Toner”
  • Lightweight Texture and Absorption Mostly MentionedMostly Mentioned
    • “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
    • “Gel consistency — The INKEY List Tranexamic Acid Serum”
    • “sinks in immediately — Dr. Barbara Sturm Hyaluronic Serum”
    • “sinks in quickly — Dr. Barbara Sturm The Good C Vitamin C Serum”
  • Deep Hydration and Plumping Often MentionedMostly Mentioned
    • “Super hydrating — The INKEY List Polyglutamic Acid Serum”
    • “intense nourishment — The INKEY List Collagen Peptide Serum”
    • “skin drank it up — Dr. Barbara Sturm Hyaluronic Serum”
    • “lines less visible — Dr. Barbara Sturm Hyaluronic Serum”
  • Affordable Price and Value Mostly MentionedNot noted
    • “Good for the price — The INKEY List Salicylic Acid Cleanser”
    • “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
    • “unbeatable value — The INKEY List Hyaluronic Acid Serum”
  • Other Positive Highlights Sometimes NotedSometimes Noted
    • “skin looks fresh and plump — The INKEY List Collagen Peptide Serum”
    • “bags are gone — The INKEY List Caffeine Eye Cream”
    • “great for combination skin — Dr. Barbara Sturm Enzyme Cleanser”
    • “lasts almost 5 months — Dr. Barbara Sturm Enzyme Cleanser”
  • High Price and Expensive Not notedMostly Mentioned
    • “way too expensive — Dr. Barbara Sturm Hyaluronic Serum”
  • Lack of Results or Ineffectiveness Sometimes NotedOften Mentioned
    • “didn't do anything for circles — The INKEY List Caffeine Eye Cream”
    • “did absolutely nothing — The INKEY List Caffeine Eye Cream”
    • “didn't see a huge difference — The INKEY List Collagen Peptide Serum”
    • “did nothing — Dr. Barbara Sturm Hyaluronic Serum”
  • Other Negative Highlights Sometimes NotedOften Mentioned
    • “Tube leaks liquified oil when opened — The INKEY List Oat Cleansing Balm”
    • “Leaves a greasy film on face after washing — The INKEY List Oat Cleansing Balm”
    • “pills under makeup — Dr. Barbara Sturm Hyaluronic Serum”
    • “powder can be messy — Dr. Barbara Sturm Enzyme Cleanser”
  • Drying or Insufficient Hydration Sometimes NotedSometimes Noted
    • “have dry skin but this doesn't feel hydrating at all — The INKEY List Omega Water Cream”
    • “leaves under eye dry — The INKEY List Caffeine Eye Cream”
    • “face feels a bit tight — Dr. Barbara Sturm Enzyme Cleanser”

Questions and answers

The INKEY List or Dr. Barbara Sturm: which is better?

Neither brand is universally better, as The INKEY List offers superior affordability for its products on this page while Dr. Barbara Sturm excels in gentle formulas and soothing skin smoothing.

What is the difference between The INKEY List and Dr. Barbara Sturm?

The products on this page from The INKEY List tend to offer a more affordable price and value, whereas Dr. Barbara Sturm does better for a gentle formula and soothing as well as skin smoothing and texture.

The INKEY List or Dr. Barbara Sturm: which moisturizer is better?

When comparing moisturizers, the products on this page from The INKEY List provide an affordable price and value, whereas Dr. Barbara Sturm offers a gentle formula and soothing benefits. Both brands offer equal deep hydration and plumping as well as lightweight texture and absorption.

Which is more affordable, The INKEY List or Dr. Barbara Sturm?

The INKEY List offers a more affordable price and value for the products on this page compared to Dr. Barbara Sturm.

Which causes fewer breakouts, The INKEY List or Dr. Barbara Sturm?

The INKEY List has reviewers who sometimes note purging and breakouts for the products on this page, whereas Dr. Barbara Sturm does not have any negative reviews of that kind listed.

Where and when were The INKEY List and Dr. Barbara Sturm founded?

The INKEY List was founded in 2018 in the United Kingdom, while Dr. Barbara Sturm was founded in 2014 in Germany.

Which brand offers better skin smoothing and texture according to review themes?

Dr. Barbara Sturm does better for skin smoothing and texture according to review themes. The products on this page for both brands feature no fragrance in their ingredients.

Do any products from either The INKEY List or Dr. Barbara Sturm contain fragrance?

Every product from both The INKEY List and Dr. Barbara Sturm lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.