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The INKEY List vs SK-II

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and SK-II are distinct skincare lines founded in the United Kingdom and Japan, respectively. The British brand offers targeted moisturizers, serums, toners, and eye products built around glycerin, suiting sensitive and combination skin best. Conversely, the Japanese house is known for luxurious moisturizers, potent serums, rejuvenating masks, and clarifying toners powered by its signature ingredient, pitera, which serve combination, oily, normal, and dry complexions. While both collections feature specialized formulas for acne-prone skin, dark spots, and aging, they differ fundamentally in their botanical and molecular approaches to barrier repair and refinement.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

This page compares some of the most popular The INKEY List and SK-II products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs SK-II products

People Say

The INKEY ListSK-II
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
    • “Gel consistency — The INKEY List Tranexamic Acid Serum”
    • “drinks right into the skin — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
  • Hydration and Moisture Often MentionedMostly Mentioned
    • “Super hydrating — The INKEY List Polyglutamic Acid Serum”
    • “intense nourishment — The INKEY List Collagen Peptide Serum”
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
    • “skin feels deeply hydrated, plump, and smoother — SK-II Skinpower Advanced Cream”
  • Glow, Radiance, and Skin Tone Not notedMostly Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
  • Price and Value Mostly MentionedNot noted
    • “Good for the price — The INKEY List Salicylic Acid Cleanser”
    • “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
    • “unbeatable value — The INKEY List Hyaluronic Acid Serum”
  • General Effectiveness and Results Often MentionedRarely Noted
    • “skin looks fresh and plump — The INKEY List Collagen Peptide Serum”
    • “Great for sensitive skin — The INKEY List PHA Toner”
    • “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
    • “reducing the appearance of fine lines — SK-II Skinpower Advanced Cream”
  • Makeup Compatibility and Removal Often MentionedSometimes Noted
    • “Melts away makeup and impurities without drying — The INKEY List Oat Cleansing Balm”
    • “no pilling under makeup — The INKEY List Hyaluronic Acid Serum”
    • “Removes leftover dirt — SK-II Facial Treatment Clear Lotion”
    • “Dissolves waterproof mascara, melts stubborn makeup, removes sunscreen easily. — SK-II Facial Treatment Cleansing Oil”
  • High Price Not notedMostly Mentioned
    • “way too expensive — SK-II Facial Treatment Essence”
  • Lack of Results or Performance Often MentionedOften Mentioned
    • “didn't do anything for circles — The INKEY List Caffeine Eye Cream”
    • “did absolutely nothing — The INKEY List Caffeine Eye Cream”
    • “did absolutely nothing — SK-II Facial Treatment Essence”
    • “No visible difference — SK-II Facial Treatment Clear Lotion”
  • Scent and Fragrance Sometimes NotedOften Mentioned
    • “Smells like BBQ/meat — The INKEY List Tranexamic Acid Serum”
    • “Smells like chemicals — The INKEY List Polyglutamic Acid Serum”
    • “smells like dirty feet — SK-II Facial Treatment Essence”
    • “smells slightly like saliva — SK-II Facial Treatment Mask”
  • Packaging Issues Often MentionedRarely Noted
    • “cotton is too thick and heavy — SK-II Facial Treatment Mask”
    • “Pump breaks easily — The INKEY List Tranexamic Acid Serum”

Questions and answers

The INKEY List or SK-II: which is better?

When comparing The INKEY List and SK-II, neither brand is universally better, as The INKEY List offers superior price and value as well as general effectiveness and results, while SK-II performs better for glow, radiance, and skin tone. Reviewers report that the products on this page for both brands contain no fragrance.

What is the difference between The INKEY List and SK-II?

The INKEY List excels in price and value and general effectiveness and results among the products on this page, whereas SK-II does better for glow, radiance, and skin tone. Reviewers report that The INKEY List features affordable moisturizers and serums while facing packaging issues, and SK-II also encounters packaging issues.

The INKEY List or SK-II: which moisturizer is better?

When choosing a moisturizer, shoppers looking for affordability often prefer The INKEY List products on this page, which reviewers frequently praise for being budget-friendly and hydrating. On the other hand, SK-II offers options like its Facial Treatment Essence, though reviewers note that SK-II faces more packaging issues.

Which is more affordable, The INKEY List or SK-II?

The INKEY List is more affordable, as price and value is an area where it outperforms SK-II among the products on this page.

Which causes fewer breakouts, The INKEY List or SK-II?

When comparing breakouts between the two, both The INKEY List and SK-II feature products on this page that are well-suited for acne-prone skin, though reviewers sometimes note purging and breakouts with The INKEY List.

Between The INKEY List and SK-II, which brand performs better for general effectiveness and results?

Between the two brands, The INKEY List does better for general effectiveness and results among the products on this page.

How do the founding years and corporate ownership of The INKEY List and SK-II compare?

The INKEY List was founded in 2018 in the United Kingdom and is owned by Brand Evangelists for Beauty Limited. In contrast, SK-II was founded earlier in 1980 in Japan and has been owned by The Procter & Gamble Company since 1991.

Which brand has more reported packaging issues between The INKEY List and SK-II?

SK-II has more reported packaging issues between the two brands. Reviewers note that packaging issues are a drawback specifically for SK-II.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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