MIDHA Rice Serum for oily skin
Rice Bran Water
Niacinamide
Rice Germ Extract
Black Rice Extract
Ceramide Np
Average
- HighOily Skin Fit
- AverageEffectiveness
- HighSafety
Works for oily skin; other moisturizers fit it better.
This fit is calculated for the concerns frequently associated with oily skin: shine, enlarged pores, blackheads, and blemishes. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.
Page built Nov 8, 2026How the Fit score works
Lovi Assistant explains
- Offers moderate benefits for your oily skin, as niacinamide helps regulate oil production and reduce inflammation, while glycerin and rice bran water provide essential hydration and improve skin texture.
- The formula is generally safe for your oily skin, with soothing ingredients like Dipotassium Glycyrrhizate and a lack of harsh components, ensuring no irritation.
- While it provides good hydration and general skincare benefits, it lacks specialized ingredients to directly target and reduce oily shine.
How to apply
- Could be used as part of your AM or PM routine every day to keep your face fresh.
- Apply this moisturizer after cleansing and toning, but right before your SPF in the morning.
- Gently press a small amount into your skin and let it absorb fully.
- Apply on clean, slightly dry skin to help control that oily shine.
- Avoid the eye area and do a quick patch test before your first use.
People Say
★4.6Overall rating based on 100+ reviewsBased on limited data, users consistently praise this serum for its ability to deliver a "glass skin" glow and deep hydration without feeling heavy or sticky. It is frequently recommended for sensitive and dry skin types due to its gentle, barrier-supporting ingredients, though users note it provides gradual brightening rather than immediate dramatic results.
Highlights
Deep hydration Mostly Mentioned
- “Immediate plumping effect”
- “Leaves skin supple”
- “Drinks up moisture”
- “Eliminates tightness”
Gentle and soothing Often Mentioned
- “Safe for sensitive skin”
- “Calms redness”
- “No irritation”
- “Barrier-supporting”
Lightweight texture Often Mentioned
- “Watery gel consistency”
- “Absorbs quickly”
- “Non-sticky finish”
- “Melts into skin”
Brightening and glow Sometimes Noted
- “Noticeable healthy sheen”
- “Evens skin tone”
- “Reduces dullness”
- “Provides glass skin look”
Layering friendly Sometimes Noted
- “Works well under makeup”
- “Pairs with other moisturizers”
- “No pilling”
- “Good for day/night”
Availability issues Sometimes Noted
- “Hard to find online”
- “Often out of stock”
- “Mostly found at TJ Maxx/Marshalls”
Gradual results Sometimes Noted
- “Not a miracle cure”
- “Takes weeks for changes”
- “Subtle effects”
High price point Sometimes Noted
- “Expensive for size”
- “Small bottle”
- “Not great value”
- “Wait for sales”
Not for very dry Rarely Noted
- “May need heavier occlusion”
- “Not enough moisture alone”
- “Requires follow-up cream”
Scent divisive Rarely Noted
- “Earthy rice smell”
- “Some find it odd”
- “Some say unscented”
Sources: lovi.care, youtube.com, reddit.com, skinsort.com, beauty blogs, lemon8-app.com, and more
Questions and answers
How well does MIDHA Rice Serum work for oily skin?
MIDHA Rice Serum works moderately well for oily skin because niacinamide helps balance oil and glycerin provides light hydration without irritation, though other products fit this skin type better. An oily skin treatment of this type needs high concentrations of hyaluronic acid for optimal hydration and niacinamide to minimize pores and control shine.
Which ingredients make this serum a good fit for oily skin?
This serum works for oily skin because niacinamide helps balance oil and soothe redness, while glycerin and rice bran water provide lightweight hydration. To get a better fit for oily skin, a product of this type needs ingredients like hyaluronic acid to keep skin balanced without extra shine, along with soothing agents like allantoin.
What does Rice Bran Water do for oily skin?
Rice Bran Water helps keep oily skin balanced by providing lightweight moisture without clogging pores, and its natural properties may help calm the skin. This type of product needs ingredients that control excess oil and soothe irritation to truly fit oily skin.
What does Niacinamide do for oily skin?
Niacinamide helps balance oily skin by significantly reducing excess oil production and shine. It is well tolerated and may improve skin texture without clogging pores.
Journal of Cosmetic and Laser Therapy, 2006Antioxidants, 2021
Where does it go in a skincare routine for oily skin?
This treatment goes in the evening routine after cleansing and before moisturizing, though some can also be used in the morning or twice a day. It provides good hydration and helps regulate oil production, but oily skin also needs specialized ingredients to directly target and reduce oily shine.
Can I use this serum with retinol, and in what order?
You can use this serum with retinol by applying the serum first to hydrate your skin and then following with retinol. This routine is generally safe and helps keep oily skin calm and comfortable while you use retinol. Oily skin using retinol also needs lightweight, oil-balancing ingredients like salicylic acid or zinc to help control shine.
How often should I use it?
Use this serum in your evening routine, applying it every day or as often as your skin tolerates it well. Daily application helps maintain skin moisture and improve texture without causing irritation.
Can this serum clog pores, cause breakouts or purging for oily skin?
This serum is unlikely to clog pores or cause breakouts on oily skin, as it contains soothing ingredients like dipotassium glycyrrhizate and lacks harsh components that typically cause irritation. To properly care for oily skin, a product of this type needs specialized ingredients that directly target and reduce oily shine.
Can I use it around the eyes or on my body?
You can use this moisturizing treatment around your eyes and on your body, but because the skin around the eyes is very thin, apply it gently to avoid tugging. While it provides good hydration, oily skin types looking for targeted care in these areas need a product with specialized oil-controlling ingredients.
Is this serum fragrance-free and alcohol-free?
Yes, it has no fragrance and no drying alcohol. Cetearyl alcohol is a fatty alcohol, which soften the skin.
What the research says
A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.
Clinical, Cosmetic and Investigational Dermatology, 2017Topical gel and cream formulations containing niosomes entrapped with rice bran bioactive compounds improved skin hydration, lightening, thickness, roughness, and elasticity in 30 human volunteers over 28 days compared to baseline.
Pharmaceutical Biology, 2012Gel and cream formulations containing rice bran bioactive compounds entrapped in niosomes increased in vitro antioxidant activity (ORAC values of 20-28 micromol TE/g versus 16-18 micromol TE/g for placebo), enhanced lipid peroxidation inhibition in human sebum by about 1.5 times, and improved in vivo human skin hydration by approximately 3 to 30% depending on the measurement technique.
Journal of Nanoscience and Nanotechnology, 2011Stirring Nukadoko fermented rice bran beds by hand leads to temporary settlement of microorganisms on human skin with quick shedding.
FEMS Microbiology Letters, 2023Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin.
Journal of Cosmetic Dermatology, 2021Topical nicotinamide prevented solar-simulated UV-induced immunosuppression in healthy volunteers, and men experienced immunosuppression at solar-simulated UV doses three times lower than those required for women.
The Journal of Investigative Dermatology, 2008Topical 5% niacinamide applied twice daily for 12 weeks reduced fine lines and wrinkles, hyperpigmented spots, red blotchiness, and skin sallowness, and improved skin elasticity compared to vehicle control in 50 female white subjects with facial photoaging.
Dermatologic Surgery, 2005Black rice extract treatment downregulated MMP-1 and MMP-3 expression, increased type I procollagen expression, and reduced reactive oxygen species production in ultraviolet-irradiated HaCaT and human dermal fibroblast skin cells.
International Journal of Molecular Medicine, 2018Black rice hydrolyzed peptides induce a dose-dependent increase in hyaluronan synthase 2 gene expression and effectively increase hyaluronan production in HaCaT keratinocytes.
Journal of Microbiology and Biotechnology, 2007
Why other moisturizers fit oily skin better
A panthenol-enriched mask improved skin hydration, regulated sebum, and reduced redness and TEWL across dry sensitive, oily sensitive, and oily acne skin subgroups with excellent tolerance and no adverse reactions.
Journal of Cosmetic Dermatology, 2024Epigallocatechin-3-gallate significantly improved acne in patients compared to the control side during an 8-week clinical trial.
The Journal of Investigative Dermatology, 2013A peel-off facial mask containing myoinositol and trehalose-loaded liposomes improved adult female acne by decreasing lesion counts, sebum production, GAGS scores, and local androgen levels while increasing beclin-1 levels.
Journal of Cosmetic Dermatology, 2017
Ingredients
Rice Bran Water, Glycerin, Butylene Glycol, Propanediol, 2-Hexane Diol, Niacinamide, Rice Germ Extract, Heptasodium Hexacarboxymethyl Dipeptide-12, Rice Sh-Oligo Peptide-1, Black Rice Extract, Nigella Sativa Seed Extract, Hordeum Vulgare Seed Extract, Black Bean Extract, Black Sesame Extract, Low-Grade Stem Extract, Ginkgo Biloba Leaf Extract, Aspergillus Vine Extract, Purslane Extract, Toadstool Fruit Extract, Morinda Citrifolia Extract, Oat Seed Extract, Betaine, Allantoin, Ceramide Np, Ceramide Ns, Ceramide Ap, Ceramide, Ceramide Eop, Phytosphingosine, Cholesterol, Adenosine, Dipotassium Glycyrrhizate, Water, Sodium Polyacrylate, Disodium Dta, Ethylhexylglycerin, Cetearyl Alcohol, Stearic Acid, Hydrogenated Lecithin, Acrylate C10-30 Alkyl Acrylate Crosspolymer, Arginine
Behind this fit score
Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.