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EltaMD skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

EltaMD is an American skincare brand founded in 1988 and owned by Colgate-Palmolive Company since 2018.

en.wikipedia.orginvestor.colgatepalmolive.comeltamd.compitchbook.com

EltaMD is widely loved for its thoughtfully crafted assortment of sunscreens, moisturizers, cleansers, masks, and more, all driven by the precise science of its gentle formulas. Its products suit sensitive, compromised, and daily-wear skin types best because of these expertly balanced compositions. For targeted concerns, the brand offers standout solutions such as the UV Clear Broad-Spectrum SPF 46 for acne-prone skin, the UV Daily Broad-Spectrum SPF 40 for skin with dark spots, and the AM Therapy Facial Moisturizer for mature skin. Through these reliable offerings, its formulations consistently support calm, protected, and healthy skin.

This page covers some of the most popular EltaMD products; for the whole EltaMD range, with a fit score for every product, use the Lovi app.

Other EltaMD products

People Say

★4.7Overall rating based on 85.9k+ reviews

Reviewers most often praise EltaMD for lightweight and non-greasy textures, effective hydration and skin barrier repair, and calming redness and sensitivity. The most common complaints are insufficient moisture for dry skin and occasional white cast or pilling.

Highlights

  • Lightweight and non-greasy sunscreens Mostly Mentioned
    • “Disappears into skin — UV Clear Broad-Spectrum SPF 46”
    • “disappears into skin — UV Daily Broad-Spectrum SPF 40”
    • “absorbs quickly — UV Sport Broad-Spectrum SPF 50”
  • Lightweight and non-greasy moisturizers Mostly Mentioned
    • “absorbs instantly — AM Therapy Facial Moisturizer”
    • “Absorbs quickly — PM Restore Moisturizer”
  • Sensitive skin safe moisturizers Mostly Mentioned
    • “no breakouts — AM Therapy Facial Moisturizer”
    • “Calms redness — PM Restore Moisturizer”
  • Makeup primer friendly sunscreens Often Mentioned
    • “Sits beautifully under makeup — UV Clear Broad-Spectrum SPF 46”
    • “makeup glides right over — UV Daily Broad-Spectrum SPF 40”
  • Sensitive skin friendly sunscreens Often Mentioned
    • “no stinging — UV Daily Broad-Spectrum SPF 40”
    • “no breakouts — UV Sport Broad-Spectrum SPF 50”
  • High price point Often Mentioned
    • “Too expensive for the size — UV Clear Broad-Spectrum SPF 46”
    • “Great product but too pricey — Foaming Facial Cleanser”
    • “bottle is tiny — UV Daily Broad-Spectrum SPF 40”
  • Packaging issues Sometimes Noted
    • “Pump stopped working halfway through — Foaming Facial Cleanser”
    • “Cannot see remaining product — PM Restore Moisturizer”
    • “It's not the most hygienic option. — Skin Recovery Night Mask”
  • Not moisturizing enough Sometimes Noted
    • “If you have severely dry skin, this is probably not for you. — Skin Recovery Night Mask”
    • “not for dry skin — AM Therapy Facial Moisturizer”
    • “Clings to dry patches — UV Clear Broad-Spectrum SPF 46”
  • Too shiny Sometimes Noted
    • “looked like a greaseball — UV Daily Broad-Spectrum SPF 40”
    • “looks really shiny — UV Sport Broad-Spectrum SPF 50”

Sources: lovi.care, amazon.com, dermstore.com, lovelyskin.com, walmart.com, eltamd.com, and more

Questions and answers

Is EltaMD worth it?

EltaMD is worth it for shoppers seeking lightweight, non-greasy sunscreens and sensitive skin friendly moisturizers. Lovi rates the EltaMD-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. The EltaMD products on this page are fragrance-free, though reviewers note a high price point.

What are EltaMD's best products?

UV Clear Broad-Spectrum SPF 46 and UV Daily Broad-Spectrum SPF 40 are the top sunscreens on this page, as Lovi rates them Superior for most skin types, including oily and dry skin. The EltaMD products on this page are fragrance-free.

Which EltaMD moisturizer is best for dry skin?

AM Therapy Facial Moisturizer is the best choice among the EltaMD moisturizers on this page for dry skin, followed by Intense Moisturizer, while PM Restore Moisturizer is Average. Reviewers often mention that these moisturizers feel lightweight and non-greasy, and the EltaMD products on this page list no fragrance in their ingredients.

Dermatologic Therapy, 2022

Does EltaMD cause breakouts?

EltaMD is unlikely to cause breakouts, and Lovi rates UV Clear Broad-Spectrum SPF 46 Superior for acne-prone skin. The EltaMD products on this page are free of fragrance, which helps keep sensitive and breakout-prone skin calm.

Is EltaMD fragrance-free?

Yes, the EltaMD products on this page list no fragrance in their ingredients. Reviewers often mention that the sunscreens and moisturizers feel light and do not leave a greasy layer.

What are the key ingredients in EltaMD products?

Hyaluronic acid is a key ingredient featured across the EltaMD products on this page. Topical hyaluronic acid helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

How do I build a EltaMD skincare routine?

To build an EltaMD skincare routine, start by washing your face with the Foaming Facial Cleanser, then apply the Skin Recovery Essence Toner. Follow up with AM Therapy Facial Moisturizer in the morning or PM Restore Moisturizer at night, and finish with one of the sunscreens, such as UV Clear Broad-Spectrum SPF 46, during the day. Lovi rates the EltaMD-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

What are good alternatives to EltaMD?

Good alternatives to EltaMD include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. Lovi rates the CeraVe-focused routine as Superior for dry, oily, sensitive, combination, and acne-prone skin.

EltaMD vs CeraVe: which is better?

EltaMD and CeraVe both rate Superior for dry, oily, sensitive, combination, and acne-prone skin, so either brand helps build a great routine. Shoppers often choose EltaMD for lightweight, non-greasy sunscreens and moisturizers, though some note its higher price point.

Who owns EltaMD, and where is it from?

EltaMD is an American brand founded in 1988, owned by Colgate-Palmolive Company since 2018.

en.wikipedia.orginvestor.colgatepalmolive.comeltamd.compitchbook.com

Is EltaMD cruelty-free?

Yes: PETA lists EltaMD as cruelty-free.

PETA

Which EltaMD cleanser is best for oily skin?

Foaming Facial Cleanser is the EltaMD cleanser on this page for oily skin, where Lovi rates it Average.

Which EltaMD sunscreen is best for sensitive skin?

UV Clear Broad-Spectrum SPF 46 is the best EltaMD sunscreen for sensitive skin, followed by UV Daily Broad-Spectrum SPF 40 and UV Sport Broad-Spectrum SPF 50. Lovi rates UV Clear as Superior for sensitive skin, while UV Daily and UV Sport rate High. Reviewers often mention that these options are sensitive skin friendly.

Research behind EltaMD's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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