SKINFOOD Rice Mask Wash Off for mature skin
Rice Extract
Glycerin
Sodium Hyaluronate
Tocopheryl Acetate
Propylene GlycolAverage
- AverageNormal Skin Fit
- AverageEffectiveness
- HighSafety
Works for mature skin; other nourishing masks fit it better.
This fit is calculated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.
Page built Nov 8, 2026How the Fit score works
Lovi Assistant explains
- Offers moderate suitability for your normal skin due to the humectant action of glycerin and sodium hyaluronate, which provide hydration and improve skin texture, but it lacks specialized ingredients to directly address your wrinkles and fine lines.
- The product provides excellent nourishment with rice bran water and sodium hyaluronate, offering general skincare benefits that you will notice.
- The safety profile is excellent, with no risks of irritation for your normal skin due to the absence of prohibited or harsh ingredients.
How to apply
- Could be used as part of your AM or PM routine. Start using the creamy mask 3x a week and build up to daily use if your skin tolerates it.
- Apply the creamy mask after cleansing and toning , but always before your favorite moisturizer.
- Smooth an even layer of the creamy mask over your skin, avoiding any unnecessary rubbing.
- For the best results , apply the creamy mask directly onto clean and dry skin.
- Always do a patch test before your first use and avoid the delicate eye area.
People Say
★4.6Overall rating based on 16.3k+ reviewsBased on a very large amount of data, users with dry, sensitive, and dull skin frequently praise this mask for its ability to gently exfoliate without irritation, leaving the complexion noticeably softer and brighter. While most report a "mochi-like" hydrated glow and improved texture, a minority of users find the physical rice particles difficult to rinse off or the floral fragrance too strong for their preference.
Highlights
Softens skin texture Mostly Mentioned
- “skin feels like baby butt”
- “face was so smooth”
- “softest my skin has ever been”
- “texture is so bouncy”
Brightens complexion Often Mentioned
- “gives an incredible glow”
- “skin looks clearer and luminous”
- “brightens dull skin”
- “helps with hyperpigmentation”
Gentle exfoliation Often Mentioned
- “mildly exfoliating”
- “not a harsh scrub”
- “particles were quite soft”
- “didn't over-exfoliate my sensitive skin”
Hydrating and moisturizing Sometimes Noted
- “leaves skin hydrated”
- “doesn't dry out skin”
- “creamy base moisturizes nicely”
- “skin feels plump”
Pleasant scent Sometimes Noted
- “smells very mild and calming”
- “nice soapy scent”
- “smells like sweet rice”
- “lovely floral fragrance”
Difficult to rinse Sometimes Noted
- “rice chunks are hard to get off”
- “takes a while to wash off”
- “residue left behind”
- “messy to remove”
Ineffective for some Rarely Noted
- “didn't do anything”
- “no noticeable difference”
- “just a basic moisturizer”
- “saw no brightening”
Packaging issues Rarely Noted
- “no spatula included”
- “tub is unhygienic”
- “wish it had a scoop”
- “messy jar”
Potential irritation Rarely Noted
- “caused breakouts”
- “stung my face”
- “redness after scrubbing”
- “itchy reaction”
Strong fragrance Rarely Noted
- “perfume smell is too strong”
- “scent gave me a headache”
- “too fragranced for sensitive noses”
- “smells like cheap floral perfume”
Sources: lovi.care, iherb.com, yesstyle.com, influenster.com, walmart.com, reddit.com, and more
Questions and answers
How well does SKINFOOD Rice Mask work for mature skin?
SKINFOOD Rice Mask Wash Off works moderately well for mature skin because it provides general nourishment and hydration, but it lacks specialized ingredients to directly target wrinkles and fine lines. A nourishing mask for mature skin needs ingredients like collagen, niacinamide, ceramides, and hyaluronic acid to smooth fine lines while keeping the skin hydrated.
Clinical, Cosmetic and Investigational Dermatology, 2017Dermatologic Therapy, 2022
Which ingredients make this mask a good fit for mature skin?
This mask is a fair fit for mature skin because glycerin and sodium hyaluronate draw in moisture to help keep skin hydrated and smooth. However, a nourishing mask for mature skin also needs targeted ingredients like collagen, niacinamide, ceramides, and hyaluronic acid to directly address wrinkles and fine lines.
What does Rice Extract do for mature skin?
Rice extract helps mature skin by smoothing out roughness, boosting hydration, and improving elasticity while reducing dark spots. Daily use may also protect against UV damage and support collagen to keep skin looking firm and youthful.
International Journal of Cosmetic Science, 2020International Journal of Molecular Medicine, 2018
What does Glycerin do for mature skin?
Glycerin helps keep mature skin feeling soft and smooth by drawing moisture into the outer layer and locking it in. This daily hydration boost supports the skin barrier, keeping dry areas comfortable and protected against irritation.
The British Journal of Dermatology, 2008Clinical, Cosmetic and Investigational Dermatology, 2017
Where does this mask go in a skincare routine for mature skin?
This mask goes in the weekly routine step for mature skin, after a cleanser and enzyme powder, and before a treatment and moisturizer. Because it lacks specialized ingredients to directly address wrinkles and fine lines, mature skin needs a mask of this type to also include targeted firming peptides or antioxidants.
Can I use this mask with retinol, and in what order?
Yes, you can use this mask alongside retinol, applying the mask first during your weekly routine and following with your retinol treatment. The gentle formula is unlikely to cause irritation, but mature skin also needs targeted ingredients like peptides or retinoids to directly smooth fine lines and wrinkles.
How often should I use this mask?
This mask works well as part of a weekly routine for mature skin. To better address fine lines and wrinkles, this skin type needs targeted anti-aging ingredients like peptides, retinol, or antioxidants.
Can this mask clog pores, cause breakouts or purging for mature skin?
This mask is unlikely to cause breakouts or clog pores on mature skin due to its safe ingredients. A product of this type needs antioxidants and firming ingredients to smooth wrinkles and support mature skin.
Is this mask fragrance-free and alcohol-free?
Yes, it has no fragrance and no drying alcohol. Cetyl alcohol is a fatty alcohol, which soften the skin.
What the research says
A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.
Clinical, Cosmetic and Investigational Dermatology, 2017Topical hyaluronic acid filler serum combined with Botulinum toxin type A lengthened the duration of the toxin's effect in reducing wrinkles compared to Botulinum toxin type A alone.
Dermatologic Therapy, 2022Dermatological products containing d-alpha tocopheryl acetate showed non-comedogenic potential with less than a 50% increase in microcomedones in 12 healthy male subjects compared to octyl palmitate.
Contemporary Clinical Trials Communications, 2021Daily application of a cream containing niosomes loaded with purple glutinous rice extract in 20 human volunteers for 28 days resulted in a significant decrease in melanin index and skin roughness by -14.05% and -9.95%, and increases in skin hydration and elastic recovery by +48.73% and +35.98% compared to initial values.
International Journal of Cosmetic Science, 2020The iontophoretic delivery of hyaluronic acid nanogel-loaded Saccharomyces/Rice Ferment Filtrate significantly reduced advanced glycation end products and mitigated skin stiffening in an ex vivo skin tissue glycation model.
International Journal of Nanomedicine, 2025Red rice extract suppressed UVB-induced inflammation and skin aging in human skin fibroblasts by inhibiting the MAPK signaling pathway, leading to decreased NF-kappa B and AP-1 activation, reduced ECM degradation, and increased ECM synthesis compared to UVB-irradiated controls.
Natural Product Communications, 2016The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol.
Journal of Cosmetic Dermatology, 2020Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant.
International Journal of Cosmetic Science, 2001Niacinamide/glycerin body moisturizers provided better rapid and prolonged improvement of cosmetic xerosis through functional improvement of stratum corneum barrier function compared to no treatment and conventional moisturizers in female subjects.
Journal of Drugs in Dermatology, 2012Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control.
Journal of Drugs in Dermatology, 2011Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction.
Clinical Oral Investigations, 2022Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days.
BMC Oral Health, 2019Topical application of an antioxidant serum containing 15% ascorbic acid, 0.5% ferulic acid, and 1% tocopherol prevented particulate matter-induced degradation of extracellular matrix components, inflammation, and oxidative stress in the skin of 15 female volunteers compared to untreated controls.
Journal of Cosmetic Dermatology, 2025Topical application of an antioxidant mix containing 15% ascorbic acid, 0.5% ferulic acid, and 1% tocopherol prevented PM and UV-induced skin barrier perturbation, lipid peroxidation, inflammatory markers, MMP9 activation, and Type I collagen loss in 15 healthy females compared to untreated exposed skin.
Journal of Cosmetic Dermatology, 2024A topical antioxidant serum significantly reduced air pollution-induced skin pigmentation and proinflammatory gene expression ex vivo, and improved skin aging signs in 40 healthy adult females after 90 days of daily use.
Journal of Cosmetic Dermatology, 2022Treatment with a combination of propylene glycol, ethanol, water, and shampoo was found effective, easy to use, and cosmetically attractive with no observed side effects in patients with dandruff.
Cutis, 1988A moisturizer containing glycerol and propylene glycol reduced transepidermal water loss, decreased epidermal thickness, increased stratum corneum thickness, and reduced dermal inflammatory infiltrate compared to untreated disrupted skin in six healthy beagle dogs.
Veterinary Dermatology, 2020
Why other nourishing masks fit mature skin better
Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin.
Journal of Cosmetic Dermatology, 2021Treatment with a combination of niacinamide and hyaluronic acid improved skin aging signs and demonstrated a senomorphic effect by decreasing SASP and autocrine signaling genes in women.
Scientific Reports, 2024
Ingredients
Water, Caprylic Capric Triglyceride, Cyclopentasiloxane, Cetyl Alcohol, Propylene Glycol, Rice Bran Water, Glycerin, Polysorbate 80, Jojoba Esters, Peg-100 Stearate, Glyceryl Stearate, Palmitic Acid, Stearic Acid, Sorbitan Stearate, Dimethicone, Carbomer, Potassium Hydroxide, Algin, Sucrose Cocoate, Tocopheryl Acetate, Sodium Hyaluronate, Polyglutamic Acid, 1,2-Hexanediol, Ethylhexylglycerin, Phenoxyethanol
Behind this fit score
Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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