Murad Cellular Hydration Repair Serum for dry sensitive skin
Sodium Hyaluronate Crosspolymer
Hexapeptide-9
Persea Gratissima Oil Avocado Oil
Lactobacillus Ferment
Vaccinium Myrtillus Seed Oil
High
- HighDry Skin Fit
- HighEffectiveness
- HighSafety
A great choice for dry sensitive skin; a few moisturizers fit it even better.
This fit is calculated for the concerns frequently associated with dry sensitive skin: flakiness, tightness, redness, fine lines, and wrinkles. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.
Page built Nov 8, 2026How the Fit score works
Lovi Assistant explains
- Highly suitable for your dry and sensitive skin, this serum effectively hydrates and plumps with high concentrations of glycerin and sodium hyaluronate crosspolymer, while vaccinium myrtillus seed oil and avocado oil provide emollient benefits.
- The inclusion of urea and trehalose further supports moisture retention, addressing dryness and flakiness.
- The product is safe for your skin, with no risks of irritation due to the absence of prohibited or harsh ingredients.
How to apply
- Could be used as part of your AM or PM routine. Start using this moisturizer 3 times a week and move to daily use if your dry skin tolerates it well.
- Apply this moisturizer after cleansing and toner in the morning, or after your serum in the evening. Always pair it with SPF in the morning.
- Gently press a small amount of the moisturizer into your skin. Avoid rubbing it harshly to protect your sensitive skin.
- Apply the moisturizer on slightly damp skin to help with hydration absorption. This also works well for dry and flaky skin types.
- Do a patch test before your first use. Avoid the eye area to prevent any irritation.
People Say
★4.8Overall rating based on 900+ reviewsUsers with dry, dehydrated, and redness-prone skin report that this serum significantly improves their skin's overall health by deeply nourishing and repairing the moisture barrier. The lightweight formula effectively reduces redness and flakiness, leaving the complexion plump, soft, and glowing without feeling greasy. Some users note an unpleasant smell and occasional packaging issues.
Highlights
Deeply hydrating Mostly Mentioned
- “My skin drinks it up.”
- “Leaves my skin feeling incredibly soft, deeply moisturized.”
- “Intensely hydrates the skin, providing long-lasting moisture.”
- “Beautifully hydrating and feels smooth like silk.”
Lightweight texture Often Mentioned
- “Super lightweight but very very hydrating.”
- “Lightweight texture and creamy formula are highly appreciated.”
- “Neither watery nor tacky; rather, it has a very light, silky feel.”
- “Goes on smoothly.”
Repairs skin barrier Often Mentioned
- “Fixed my sensitive destroyed skin barrier.”
- “Repairs and rejuvenates the skin.”
- “Enhances the skin's natural barrier.”
- “Fixes skin barrier at the cellular level.”
Reduces redness Sometimes Noted
- “Good for redness as well.”
- “Effectiveness in reducing redness and dryness is widely acknowledged.”
- “Visibly reduces redness to tame aggravated skin.”
- “Calms irritated skin.”
Unpleasant smell Sometimes Noted
- “Nice product but horrible scent.”
- “Mixed feelings about the smell.”
- “Has a weird scent to it.”
Insufficient standalone moisture Rarely Noted
- “The serum alone is NOT soothing or moisturizing at all.”
- “Good serum but there are others.”
- “This was a waste of time for me.”
Packaging issues Rarely Noted
- “Leaky bottle.”
- “There was leakage after shipment.”
- “Don't know how much volume is actually in the bottle.”
Runny consistency Rarely Noted
- “Comes out fast so be careful it's a little bit runny.”
- “Watch out for it squirting on you.”
- “Consistency changes towards the end.”
Sources: lovi.care, murad.com, sephora.com.au, spacenk.com, lovelyskin.com, ozhairandbeauty.com, and more
Questions and answers
What makes Murad Cellular Hydration Repair Serum a great fit for dry sensitive skin?
Murad Cellular Hydration Repair Serum is a great fit for your dry sensitive skin because it effectively hydrates and plumps using high concentrations of glycerin and sodium hyaluronate crosspolymer, while avocado oil and vaccinium myrtillus seed oil smooth and soften. Additionally, ingredients like urea and trehalose help your skin hold onto moisture, which addresses dryness and flakiness while keeping irritation risks low.
Skin Research and Technology, 2024Clinical, Cosmetic and Investigational Dermatology, 2017
Which ingredients make this serum a good fit for dry sensitive skin?
This serum is a great fit for your dry sensitive skin because it uses glycerin and sodium hyaluronate crosspolymer to deeply hydrate and plump, alongside avocado oil and vaccinium myrtillus seed oil to soften. Additionally, urea and trehalose help hold onto moisture to keep flakiness away without causing irritation.
Skin Research and Technology, 2024Clinical, Cosmetic and Investigational Dermatology, 2017
What does Sodium Hyaluronate Crosspolymer do for dry sensitive skin?
Sodium Hyaluronate Crosspolymer helps keep dry sensitive skin hydrated while boosting how well other helpful ingredients sink in. It is generally gentle and unlikely to irritate dry skin when used as part of your daily routine.
What does Hexapeptide-9 do for dry sensitive skin?
Hexapeptide-9 helps smooth and firm dry sensitive skin by triggering collagen production and supporting repair. Because its penetration can be limited, this type of product needs to be paired with soothing and hydrating ingredients to properly comfort dry areas.
International Journal of Molecular Sciences, 2025Current Protein & Peptide Science, 2021
Where does this serum go in a skincare routine for dry sensitive skin?
This serum goes in the evening routine after cleansing and toning, followed by your moisturizer. Using treatments at night helps keep things simple and avoids extra irritation from sun exposure.
Can I use it with retinol, and in what order?
You can use this serum with retinol by applying it as your treatment step in the evening routine before your moisturizer. Using a moisturizing treatment alongside retinol helps keep skin smooth and comfortable while reducing the likelihood of irritation.
How often should I use this serum?
You can use this serum in the evening as part of your routine for dry sensitive skin. Daily application helps improve skin moisture and address dryness and flakiness without irritation.
Journal of Cosmetic Dermatology, 2020Skin Pharmacology and Physiology, 2026
Can it clog pores, cause breakouts or purging for dry sensitive skin?
Murad Cellular Hydration Repair Serum is unlikely to clog pores or cause breakouts on dry sensitive skin. Its gentle formulation focuses on deep hydration and moisture retention without heavy ingredients that typically block pores.
Can I use this serum around the eyes or on my body?
Yes, you can use this moisturizing treatment around the eyes and on the body because its gentle formulation is safe and highly suitable for dry sensitive skin. Regular application of hydrating ingredients like hyaluronic acid helps improve moisture levels and reduces the appearance of lines in delicate areas while maintaining very good skin tolerance.
Polymers, 2023Clinical, Cosmetic and Investigational Dermatology, 2017
Is it fragrance-free and alcohol-free?
It has no drying alcohol and contains fragrance (limonene, linalool, and parfum). Oleyl alcohol is a fatty alcohol, which soften the skin.
What the research says
A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.
Clinical, Cosmetic and Investigational Dermatology, 2017Sodium trehalose sulfate decreased transepidermal water loss and increased stratum corneum water content in participants with low stratum corneum water content when applied for 4 weeks compared to placebo.
Skin Research and Technology, 2024Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control.
Journal of Drugs in Dermatology, 2011Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction.
Clinical Oral Investigations, 2022Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days.
BMC Oral Health, 2019Topical treatment with cyclized hexapeptide-9 significantly reduced wrinkles and roughness in crow's feet and forehead compared to vehicle, and generally outperformed retinol in healthy volunteers with aging skin.
Journal of Cosmetic Dermatology, 2025A chemically synthesized homotrimeric collagen peptide exhibited high purity, a stable triple-helical conformation, and excellent thermal stability, while safely enhancing collagen and elastin synthesis in fibroblasts in vitro and increasing skin collagen content, improving skin structure, and enhancing microvessel density in BALB/c mice in vivo.
Frontiers in Bioengineering and Biotechnology, 2025The addition of soybean peptide and collagen peptide to normal human dermal fibroblasts increased collagen synthesis and gene expression related to collagen formation, with the highest collagen levels observed when both peptides were added together compared to individual additions.
International Journal of Food Sciences and Nutrition, 2012Topical cream containing saffron extract and avocado oil improved wrinkle grading, reduced nasolabial fold area and volume, and increased skin elasticity in twenty healthy volunteers over 12 weeks without allergic reactions.
Journal of Cosmetic Dermatology, 2020Topical treatment with SSFAO 50% or avocado oil increased wound contraction, reepithelialization, collagen density, and tensile strength while showing anti-inflammatory activity compared to petroleum jelly in rats.
Evidence-based Complementary and Alternative Medicine, 2013Probiotic-derived lotion successfully reduced inflammatory acne lesion counts and erythema index comparably to 2.5% benzoyl peroxide in patients with mild-to-moderate acne vulgaris, while causing fewer side effects.
Journal of Cosmetic Dermatology, 2022Topical application of Lactobacillus plantarum-GMNL6 enhanced collagen synthesis and SPTSSA gene expression while reducing melanin synthesis, Staphylococcus aureus biofilm, and Cutibacterium acnes proliferation, leading to clinical improvements in skin moisture, color, spots, wrinkles, UV spots, and porphyrins in human volunteers.
International Journal of Medical Sciences, 2021Lactobacillus plantarum extracellular vesicles modulated extracellular matrix related gene expression in vitro and suppressed wrinkle formation and pigmentation in clinical trials.
Current Issues in Molecular Biology, 2022
Ingredients
Water, Glycerin, Pentylene Glycol, Vaccinium Myrtillus Seed Oil, C14-22 Alcohols, Persea Gratissima Oil Avocado Oil, Lactobacillus Ferment, Willow Extract, Zanthoxylum Bungeanum Fruit Extract, Sodium Hyaluronate Crosspolymer, Hexapeptide-9, Urea, Yeast Amino Acids, Trehalose, Inositol, Taurine, Betaine, Hydroxyacetophenone, Tocopherol, Oleyl Alcohol, Ethylhexylglycerin, Pullulan, C12-20 Alkyl Glucoside, Sclerotium Gum, Lysolecithin, Xanthan Gum, Silica, Glucose, Leuconostoc Radish Root Ferment Filtrate, Tetrasodium Glutamate Diacetate, Sodium Hydroxide, Chlorphenesin, Limonene, Linalool, Parfum
Behind this fit score
Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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