E45 Cream for mature skin
White Soft Paraffin
Light Liquid Paraffin
Anhydrous Lanolin Medilan
Glyceryl Monostearate
Citric Acid MonohydrateAverage
- AverageNormal Skin Fit
- AverageEffectiveness
- ExcellentSafety
Works for mature skin; other moisturizers fit it better.
This fit is calculated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.
Page built Nov 8, 2026How the Fit score works
Lovi Assistant explains
- Offers moderate moisturizing for your normal skin due to the presence of glycerin and paraffinum liquidum, which hydrate and enhance barrier resilience, but these benefits are largely irrelevant for your primary concern of wrinkles and fine lines.
- While glycerin provides humectant action suitable for normal skin, the formula lacks sufficient targeted ingredients to effectively address wrinkle concerns.
- The safety profile is excellent, with no risks of irritation due to the absence of harsh ingredients and the inclusion of soothing glycerin.
How to apply
- Use your moisturizer twice a day in your AM and PM routines. Apply it daily to help smooth fine lines.
- Apply this product after your toner and serum, but before your SPF in the morning. Follow your cleanser and toner steps to keep your skin balanced.
- Gently press a small amount into your face and neck. Avoid rubbing the skin too harshly to prevent extra tension.
- Apply the moisturizer on slightly damp skin to help lock in extra moisture. Clean skin helps the product absorb much more evenly.
- Avoid the sensitive eye area during application. Do a quick patch test before your very first use to stay safe.
People Say
★4.7Overall rating based on 500+ reviewsWhile widely celebrated for being gentle and fragrance-free, some users with oily or acne-prone skin find it too heavy or comedogenic for facial use.
Highlights
Soothes dry skin Mostly Mentioned
- “stopped the itching”
- “healed dry patches”
Gentle and fragrance-free Often Mentioned
- “no stinging”
- “great for sensitive skin”
- “perfect for babies”
- “zero irritation”
Improves skin texture Often Mentioned
- “skin feels soft”
- “smooths rough elbows”
- “leaves a protective film”
- “softens calluses”
Excellent value Sometimes Noted
- “huge tub lasts ages”
- “affordable price”
- “cheap but effective”
- “great budget skincare”
Versatile multi-purpose Sometimes Noted
- “good for sunburn”
- “used after shaving”
- “great hand cream”
- “works on cracked heels”
Greasy or sticky Sometimes Noted
- “feels slimy”
- “takes ages to absorb”
- “leaves a greasy film”
- “makes hands slippery”
Causes breakouts Rarely Noted
- “clogged my pores”
- “gave me whiteheads”
- “too heavy for face”
- “caused acne flare-up”
Lanolin sensitivity Rarely Noted
- “caused allergic reaction”
- “made rash worse”
- “redness and stinging”
- “irritated my skin”
Packaging issues Rarely Noted
- “pump stopped working”
- “tub is unhygienic”
- “messy to use”
- “lid broke easily”
Sources: lovi.care, boots.com, superdrug.com, influenster.com, ocado.com, reddit.com, and more
Questions and answers
How well does E45 Cream work for mature skin?
E45 Cream works moderately well to keep your skin hydrated, but it lacks targeted ingredients to effectively address wrinkles and fine lines. A moisturizer for mature skin needs potent ingredients that fight wrinkles, rich oils and hydrators, along with peptides and antioxidants to maintain optimal skin health.
Which ingredients make this cream a good fit for mature skin?
Glycerin and paraffinum liquidum help hydrate and support your skin barrier, but this cream lacks targeted ingredients to address wrinkles and fine lines. To truly fit mature skin, a product of this type needs potent ingredients like peptides, antioxidants, and probiotics alongside rich emollients and humectants to smooth lines while keeping skin soft.
What does White Soft Paraffin do for mature skin?
White Soft Paraffin helps mature skin by locking in moisture to keep it soft and comfortable, while supporting skin barrier recovery. Regular use is unlikely to cause irritation and helps protect dry or aging skin from moisture loss.
Journal of the American Academy of Dermatology, 1992The Journal of Allergy and Clinical Immunology, 2016
What does Light Liquid Paraffin do for mature skin?
Light liquid paraffin helps keep mature skin soft and smooth by locking in moisture to reduce dryness. It forms a protective barrier on the skin to prevent water loss and is unlikely to cause irritation.
Where does this cream go in a skincare routine for mature skin?
This moisturizer goes after your hydrating toner and before your sunscreen in the morning, and after your treatment in the evening. It provides moderate hydration for your skin, but a product of this type needs targeted ingredients like peptides or antioxidants to effectively address wrinkles and fine lines.
Can I use this cream with retinol, and in what order?
You can use this cream with retinol, and applying it after your retinol may help keep your skin calm and lower the chance of irritation. Mature skin needs a moisturizer of this type with added firming peptides and antioxidants to properly target wrinkles and fine lines.
How often should I use this cream?
You can use this cream twice a day as part of your morning and evening routine, because it provides moderate hydration with a very safe and gentle formula. However, because mature skin needs targeted anti-aging care for wrinkles and fine lines, a product of this type needs added active ingredients like antioxidants or peptides to truly smooth and firm the skin.
Journal of Cosmetic Dermatology, 2020Health Science Reports, 2021
Can this cream clog pores, cause breakouts or purging for mature skin?
This cream is unlikely to cause breakouts for mature skin, as it has a low risk of causing them and contains no harsh ingredients. However, it may feel a bit greasy or sticky for some users.
Can I use this cream around the eyes or on my body?
You can use this cream on your body and around the eyes, as it has a very safe formula with no harsh ingredients that is unlikely to cause irritation.
Is this cream fragrance-free and alcohol-free?
Yes, it has no fragrance and no drying alcohol.
What the research says
A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.
Clinical, Cosmetic and Investigational Dermatology, 2017The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol.
Journal of Cosmetic Dermatology, 2020Topical treatment with skin-identical lipids in a petrolatum-rich cream base showed no superiority over pure petrolatum in promoting normalization of barrier recovery and inflammation in detergent- and tape-stripped-perturbed human skin over 14 days.
Acta Dermato-venereologica, 2000Topically applied extra virgin olive oil and petrolatum both significantly improved skin barrier function and microtopographic features in 54 healthy adult volunteers, with petrolatum exerting stronger occlusive effects and extra virgin olive oil uniquely promoting epidermal renewal.
Journal of Clinical Medicine, 2025Repeated application of concentrated water-in-oil emulsions over four weeks caused no skin irritation, positively affected skin properties, and delivered almost 50% of the applied fluorescein sodium, with isopropyl myristate showing superior penetration performance compared to liquid paraffin in healthy volunteers.
International Journal of Pharmaceutics, 2019Daily bathing with an emulsified lanolin and mineral oil bath additive significantly reduced dry skin severity on the lower legs of patients compared to usual bath soap over 17 days.
Cutis, 1981Sunscreen formulations containing ethoxylated lanolin as an additional film former resulted in lower and constant physical-mechanical parameters and a higher and better reproducible SPF compared to the formulation without it.
International Journal of Pharmaceutics, 2021Nanoemulsion-based lanolin derivatives increased skin hydration and oiliness without changing cutaneous pH values and proved non-toxic by causing no skin irritation.
Molecules, 2016A novel composition containing salicylic acid, capryloyl salicylic acid, HEPES, glycolic acid, citric acid, and dioic acid showed similar tolerance and efficacy compared with clindamycin 1% and benzoyl peroxide 5% gel in subjects with acne vulgaris.
Journal of Drugs in Dermatology, 2013Daily treatment with a facial serum containing multiple acids reduced post-inflammatory hyperchromia lesion grade and number by 29.4% at 56 days, and decreased skin oiliness by 30.7% at 7 days in Brazilian patients with acne vulgaris.
Journal of Cosmetic Dermatology, 2021Topical 20% citric acid lotion increases viable epidermal thickness and dermal glycosaminoglycan content in sun-damaged skin compared to vehicle alone.
Dermatologic Surgery, 1997
Why other moisturizers fit mature skin better
Topical application of Lactobacillus plantarum-GMNL6 enhanced collagen synthesis and SPTSSA gene expression while reducing melanin synthesis, Staphylococcus aureus biofilm, and Cutibacterium acnes proliferation, leading to clinical improvements in skin moisture, color, spots, wrinkles, UV spots, and porphyrins in human volunteers.
International Journal of Medical Sciences, 2021Nanoemulsions containing Macadamia integrifolia seed oil successfully enhanced skin hydration and reduced wrinkles in human volunteers, outperforming conventional emulsions in skin hydration enhancement.
Nanomaterials, 2024Chronomodulated daytime application of baicalin and nighttime application of palmitoyl tripeptide-1 synergistically improved skin luminance by 16.29%, nasolabial fold depth by -36.35%, and firmness by 24.35% in 30 female participants.
Journal of Cosmetic Dermatology, 2026
Ingredients
Water, Glycerin, Paraffinum Liquidum, Glyceryl Stearate, Sodium Cetearyl Sulfate, Carbomer, Methylparaben, Propylparaben, Sodium Hydroxide
Behind this fit score
Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.