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The Beauty Gap by Lóvi

The Beauty Gap by Lóvi

A detailed quarterly report on the customer needs the market leaves unaddressed, giving brands, suppliers, retailers, and skincare professionals the actionable information they need to serve beauty customers better worldwide.

  • About

    About

  • About

    About

Inside each edition:

Inside each edition:

  • Needs: details on the complexity of real-world customer goals not covered by existing products.

  • Claims: the product information customers look for that is missing from labels, product pages, and ads.

  • Choice: the factors that build customer trust and drive the decision to buy.

  • Momentum: insights into the reasons behind changes in brand and ingredient popularity.

  • Needs: details on the complexity of real-world customer goals not covered by existing products.

  • Claims: the product information customers look for that is missing from labels, product pages, and ads.

  • Choice: the factors that build customer trust and drive the decision to buy.

  • Momentum: insights into the reasons behind changes in brand and ingredient popularity.

Building a
more transparent,
more human beauty
industry.

Building a
more transparent,
more human beauty
industry.

Building a
more transparent,
more human beauty
industry.

  • sneak-peak What's inside

    sneak-peak What's inside

  • sneak-peak What's inside

    sneak-peak What's inside

11 pages
more

Page examples

Page examples

  • Who is it for

    Who is it for

  • Who is it for

    Who is it for

Made for the people who make, sell, and talk about skincare

Made for the people who make, sell, and talk about skincare

Brand & marketing

See how what people look for is changing, and shape your words and claims around it.

R&D & formulation

Follow which actives and combinations are gaining attention.

Ingredient suppliers & manufacturers

Spot where interest in an active starts to grow.

Retail & e‑commerce

See how the way people choose is changing, and what brings them to a store.

Dermatologists & skincare professionals

Follow the concerns and questions that are on the rise.

Influencers & media

See what people are getting curious about, with trends you can quote.

  • behind the report

    behind the report

  • behind the report

Lóvi, recognized by the industry

Lóvi, recognized by the industry

Beauty tech: a company building AI personalization for beauty and longevity.

In your pocket

One of the top-rated skincare apps on the App Store and Google Play.

One of the top-rated skincare apps on the App Store and Google Play.

Proprietary data

Proprietary data

Multiple datasets for skin condition evaluation, product recognition, formulation analysis, and recommendations.

Multiple datasets for skin condition evaluation, product recognition, formulation analysis, and recommendations.

Assessment → Outcomes

Assessment → Outcomes

Lóvi builds a skin profile with a scan, recommends products, follows the path to purchase to optimize recommendations and understand what drives real behavior change.

Lóvi builds a skin profile with a scan, recommends products, follows the path to purchase to optimize recommendations and understand what drives real behavior change.

Awards

Awards

Winner of Beauty Innovation Tech of the Year (2025) and Top Smart Skin Care App (2026).

Winner of Beauty Innovation Tech of the Year (2025) and Top Smart Skin Care App (2026).

Speaker

Speaker

at the Aesthetic Medicine World Congress, Cosmoprof Bologna, Cosmoprof Asia, Beautyworld Middle East, Skin of Color Update

at the Aesthetic Medicine World Congress, Cosmoprof Bologna, Cosmoprof Asia, Beautyworld Middle East, Skin of Color Update

“In the lab”

“In the lab”

Lóvi's skincare methodology accepted at the World Dermatology Congress.

Lóvi's skincare methodology accepted at the World Dermatology Congress.

Our Mission

For years, Lovi has worked on the #1 request of beauty customers: personalization, which means finding the products and services that are the most effective and safe for each individual person.

Helping millions of people choose and following their results over time, we have seen again and again what keeps customers from reaching their goals. It is not only the complexity of choosing, but also the lack of products made for many of the complex goals customers have, as well as the lack of crucial information that would guide their decision to buy and then help them use their products effectively.

Today we see customer needs at a level of detail and scale that no one else in beauty has. We see our mission in using it to direct the market towards closing the existing gaps, giving the industry insights it could not get otherwise, for the good of beauty customers worldwide.

For years, Lovi has worked on the #1 request of beauty customers: personalization, which means finding the products and services that are the most effective and safe for each individual person.

Helping millions of people choose and following their results over time, we have seen again and again what keeps customers from reaching their goals. It is not only the complexity of choosing, but also the lack of products made for many of the complex goals customers have, as well as the lack of crucial information that would guide their decision to buy and then help them use their products effectively.

Today we see customer needs at a level of detail and scale that no one else in beauty has. We see our mission in using it to direct the market towards closing the existing gaps, giving the industry insights it could not get otherwise, for the good of beauty customers worldwide.

Get The Beauty Gap by Lóvi

Get The Beauty Gap by Lóvi

Want a custom report?

If you're a brand, retailer, or ingredient supplier and want more detail, write to us.

Alexey Shagraev CEO

ashagraev@lovi.care

Nadia Kapleva Medical Director

n@lovi.care