# SKINFOOD Rice Mask Wash Off for mature skin

**Lovi Fit: Average fit for mature skin.**
Normal Skin Fit: Average · Effectiveness: Average · Safety: High.

Page: https://lovi.care/skincare/uk/p/skinfood/rice-mask-wash-off/for/mature-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom.

Brand: [SKINFOOD](https://lovi.care/skincare/uk/brands/skinfood)
Category: [Face masks](https://lovi.care/skincare/uk/best/face-masks)

This fit is calculated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

Works for mature skin; other nourishing masks fit it better.

## Why this fit

- Offers moderate suitability for your normal skin due to the humectant action of glycerin and sodium hyaluronate, which provide hydration and improve skin texture, but it lacks specialized ingredients to directly address your wrinkles and fine lines.
- The product provides excellent nourishment with rice bran water and sodium hyaluronate, offering general skincare benefits that you will notice.
- The safety profile is excellent, with no risks of irritation for your normal skin due to the absence of prohibited or harsh ingredients.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/uk/p/skinfood/rice-mask-wash-off/for/oily-skin): Low
- [Dry skin](https://lovi.care/skincare/uk/p/skinfood/rice-mask-wash-off/for/dry-skin): Average
- [Combination skin](https://lovi.care/skincare/uk/p/skinfood/rice-mask-wash-off/for/combination-skin): Average
- [Sensitive skin](https://lovi.care/skincare/uk/p/skinfood/rice-mask-wash-off/for/sensitive-skin): Average
- [Acne-prone skin](https://lovi.care/skincare/uk/p/skinfood/rice-mask-wash-off/for/acne-prone-skin): Average
- [Skin with dark spots](https://lovi.care/skincare/uk/p/skinfood/rice-mask-wash-off/for/dark-spots): Low
- [Mature skin](https://lovi.care/skincare/uk/p/skinfood/rice-mask-wash-off/for/mature-skin): Average (this page)
- [Dry sensitive skin](https://lovi.care/skincare/uk/p/skinfood/rice-mask-wash-off/for/dry-sensitive-skin): Average
- [Oily acne-prone skin](https://lovi.care/skincare/uk/p/skinfood/rice-mask-wash-off/for/oily-acne-prone-skin): Caution

## Key ingredients

Rice Extract, Glycerin, Sodium Hyaluronate, Tocopheryl Acetate, Propylene Glycol

## What the research says

- A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women. ([Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/))
- Topical hyaluronic acid filler serum combined with Botulinum toxin type A lengthened the duration of the toxin's effect in reducing wrinkles compared to Botulinum toxin type A alone. ([Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/))
- Dermatological products containing d-alpha tocopheryl acetate showed non-comedogenic potential with less than a 50% increase in microcomedones in 12 healthy male subjects compared to octyl palmitate. ([Contemporary Clinical Trials Communications, 2021](https://pubmed.ncbi.nlm.nih.gov/34471722/))
- Daily application of a cream containing niosomes loaded with purple glutinous rice extract in 20 human volunteers for 28 days resulted in a significant decrease in melanin index and skin roughness by -14.05% and -9.95%, and increases in skin hydration and elastic recovery by +48.73% and +35.98% compared to initial values. ([International Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/32812663/))
- The iontophoretic delivery of hyaluronic acid nanogel-loaded Saccharomyces/Rice Ferment Filtrate significantly reduced advanced glycation end products and mitigated skin stiffening in an ex vivo skin tissue glycation model. ([International Journal of Nanomedicine, 2025](https://pubmed.ncbi.nlm.nih.gov/40989892/))
- Red rice extract suppressed UVB-induced inflammation and skin aging in human skin fibroblasts by inhibiting the MAPK signaling pathway, leading to decreased NF-kappa B and AP-1 activation, reduced ECM degradation, and increased ECM synthesis compared to UVB-irradiated controls. ([Natural Product Communications, 2016](https://pubmed.ncbi.nlm.nih.gov/30508356/))
- The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol. ([Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31532576/))
- Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant. ([International Journal of Cosmetic Science, 2001](https://pubmed.ncbi.nlm.nih.gov/18498456/))
- Niacinamide/glycerin body moisturizers provided better rapid and prolonged improvement of cosmetic xerosis through functional improvement of stratum corneum barrier function compared to no treatment and conventional moisturizers in female subjects. ([Journal of Drugs in Dermatology, 2012](https://pubmed.ncbi.nlm.nih.gov/22206073/))
- Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control. ([Journal of Drugs in Dermatology, 2011](https://pubmed.ncbi.nlm.nih.gov/22052267/))
- Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction. ([Clinical Oral Investigations, 2022](https://pubmed.ncbi.nlm.nih.gov/34623507/))
- Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days. ([BMC Oral Health, 2019](https://pubmed.ncbi.nlm.nih.gov/31311529/))
- Topical application of an antioxidant serum containing 15% ascorbic acid, 0.5% ferulic acid, and 1% tocopherol prevented particulate matter-induced degradation of extracellular matrix components, inflammation, and oxidative stress in the skin of 15 female volunteers compared to untreated controls. ([Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/40642809/))
- Topical application of an antioxidant mix containing 15% ascorbic acid, 0.5% ferulic acid, and 1% tocopherol prevented PM and UV-induced skin barrier perturbation, lipid peroxidation, inflammatory markers, MMP9 activation, and Type I collagen loss in 15 healthy females compared to untreated exposed skin. ([Journal of Cosmetic Dermatology, 2024](https://pubmed.ncbi.nlm.nih.gov/38590207/))
- A topical antioxidant serum significantly reduced air pollution-induced skin pigmentation and proinflammatory gene expression ex vivo, and improved skin aging signs in 40 healthy adult females after 90 days of daily use. ([Journal of Cosmetic Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/35150043/))
- Treatment with a combination of propylene glycol, ethanol, water, and shampoo was found effective, easy to use, and cosmetically attractive with no observed side effects in patients with dandruff. ([Cutis, 1988](https://pubmed.ncbi.nlm.nih.gov/2970946/))
- A moisturizer containing glycerol and propylene glycol reduced transepidermal water loss, decreased epidermal thickness, increased stratum corneum thickness, and reduced dermal inflammatory infiltrate compared to untreated disrupted skin in six healthy beagle dogs. ([Veterinary Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/32628309/))

## Why other nourishing masks fit mature skin better

- Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin. ([Journal of Cosmetic Dermatology, 2021](https://pubmed.ncbi.nlm.nih.gov/33103316/))
- Treatment with a combination of niacinamide and hyaluronic acid improved skin aging signs and demonstrated a senomorphic effect by decreasing SASP and autocrine signaling genes in women. ([Scientific Reports, 2024](https://pubmed.ncbi.nlm.nih.gov/39009698/))

## What reviewers say

Based on a very large amount of data, users with dry, sensitive, and dull skin frequently praise this mask for its ability to gently exfoliate without irritation, leaving the complexion noticeably softer and brighter. While most report a "mochi-like" hydrated glow and improved texture, a minority of users find the physical rice particles difficult to rinse off or the floral fragrance too strong for their preference.

- Liked: Softens skin texture (mostly mentioned)
- Liked: Brightens complexion (often mentioned)
- Liked: Gentle exfoliation (often mentioned)
- Liked: Hydrating and moisturizing (sometimes noted)
- Liked: Pleasant scent (sometimes noted)
- Disliked: Difficult to rinse (sometimes noted)
- Disliked: Ineffective for some (rarely noted)
- Disliked: Packaging issues (rarely noted)
- Disliked: Potential irritation (rarely noted)
- Disliked: Strong fragrance (rarely noted)

## How to apply

- Could be used as part of your AM or PM routine. Start using the creamy mask 3x a week and build up to daily use if your skin tolerates it.
- Apply the creamy mask after cleansing and toning , but always before your favorite moisturizer.
- Smooth an even layer of the creamy mask over your skin, avoiding any unnecessary rubbing.
- For the best results , apply the creamy mask directly onto clean and dry skin.
- Always do a patch test before your first use and avoid the delicate eye area.
- Video: https://storage.pora.ai/1bd8a450c8dc72304ff10d2ee9cf85f9.mp4

## Questions and answers

### How well does SKINFOOD Rice Mask work for mature skin?

SKINFOOD Rice Mask Wash Off works moderately well for mature skin because it provides general nourishment and hydration, but it lacks specialized ingredients to directly target wrinkles and fine lines. A nourishing mask for mature skin needs ingredients like collagen, niacinamide, ceramides, and hyaluronic acid to smooth fine lines while keeping the skin hydrated.
Sources: [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/), [Dermatologic Therapy, 2022](https://pubmed.ncbi.nlm.nih.gov/36200921/)

### Which ingredients make this mask a good fit for mature skin?

This mask is a fair fit for mature skin because glycerin and sodium hyaluronate draw in moisture to help keep skin hydrated and smooth. However, a nourishing mask for mature skin also needs targeted ingredients like collagen, niacinamide, ceramides, and hyaluronic acid to directly address wrinkles and fine lines.
Sources: [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### What does Rice Extract do for mature skin?

Rice extract helps mature skin by smoothing out roughness, boosting hydration, and improving elasticity while reducing dark spots. Daily use may also protect against UV damage and support collagen to keep skin looking firm and youthful.
Sources: [International Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/32812663/), [International Journal of Molecular Medicine, 2018](https://pubmed.ncbi.nlm.nih.gov/29484380/)

### What does Glycerin do for mature skin?

Glycerin helps keep mature skin feeling soft and smooth by drawing moisture into the outer layer and locking it in. This daily hydration boost supports the skin barrier, keeping dry areas comfortable and protected against irritation.
Sources: [The British Journal of Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/18510666/), [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### Where does this mask go in a skincare routine for mature skin?

This mask goes in the weekly routine step for mature skin, after a cleanser and enzyme powder, and before a treatment and moisturizer. Because it lacks specialized ingredients to directly address wrinkles and fine lines, mature skin needs a mask of this type to also include targeted firming peptides or antioxidants.

### Can I use this mask with retinol, and in what order?

Yes, you can use this mask alongside retinol, applying the mask first during your weekly routine and following with your retinol treatment. The gentle formula is unlikely to cause irritation, but mature skin also needs targeted ingredients like peptides or retinoids to directly smooth fine lines and wrinkles.
Sources: [Cutis, 2006](https://pubmed.ncbi.nlm.nih.gov/17121065/)

### How often should I use this mask?

This mask works well as part of a weekly routine for mature skin. To better address fine lines and wrinkles, this skin type needs targeted anti-aging ingredients like peptides, retinol, or antioxidants.

### Can this mask clog pores, cause breakouts or purging for mature skin?

This mask is unlikely to cause breakouts or clog pores on mature skin due to its safe ingredients. A product of this type needs antioxidants and firming ingredients to smooth wrinkles and support mature skin.
Sources: [Contemporary Clinical Trials Communications, 2021](https://pubmed.ncbi.nlm.nih.gov/34471722/)

### Is this mask fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol. Cetyl alcohol is a fatty alcohol, which soften the skin.

## Alternatives for mature skin

- [Mediheal Watermide Essential Mask](https://lovi.care/skincare/uk/p/mediheal/watermide-essential-mask/for/mature-skin) — Superior fit — £17.00 at Amazon
- [Numbuzin No.2 Water Collagen 65% Voluming Sheet Mask](https://lovi.care/skincare/uk/p/numbuzin/no-2-water-collagen-65-voluming-sheet-mask/for/mature-skin) — High fit — £13.00 at Amazon
- [Mediheal A:PE Protain Mask](https://lovi.care/skincare/uk/p/mediheal/a-pe-protain-mask/for/mature-skin) — High fit — £15.99 at Amazon

## Pairs well with

- Cleanser: [Fresh Soy Face Cleanser](https://lovi.care/skincare/uk/p/fresh/soy-face-cleanser/for/mature-skin) — Superior fit — £14.99 at Amazon
- Hydrating Toner: [SOME BY MI Snail Truecica Miracle Repair Toner](https://lovi.care/skincare/uk/p/some-by-mi/snail-truecica-miracle-repair-toner/for/mature-skin) — Superior fit — £13.98 at Amazon
- Moisturizer: [Elizabeth Arden Ceramide Lift and Firm Night Cream](https://lovi.care/skincare/uk/p/elizabeth-arden/advanced-ceramide-lift-and-firm-night-cream/for/mature-skin) — Superior fit — £38.50 at Amazon

## Where to buy

- Amazon.co.uk: £13.90 (https://www.amazon.co.uk/dp/B004FKNYWW?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
Prices checked 4 Nov 2026.

## Ingredients

Water, Caprylic Capric Triglyceride, Cyclopentasiloxane, Cetyl Alcohol, Propylene Glycol, Rice Bran Water, Glycerin, Polysorbate 80, Jojoba Esters, Peg-100 Stearate, Glyceryl Stearate, Palmitic Acid, Stearic Acid, Sorbitan Stearate, Dimethicone, Carbomer, Potassium Hydroxide, Algin, Sucrose Cocoate, Tocopheryl Acetate, Sodium Hyaluronate, Polyglutamic Acid, 1,2-Hexanediol, Ethylhexylglycerin, Phenoxyethanol
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/skinfood/rice-mask-wash-off/for/mature-skin
- United Kingdom: https://lovi.care/skincare/uk/p/skinfood/rice-mask-wash-off/for/mature-skin (this page)
- Ireland: https://lovi.care/skincare/ie/p/skinfood/rice-mask-wash-off/for/mature-skin
- Germany: https://lovi.care/skincare/de/p/skinfood/rice-mask-wash-off/for/mature-skin
- France: https://lovi.care/skincare/fr/p/skinfood/rice-mask-wash-off/for/mature-skin
- Italy: https://lovi.care/skincare/it/p/skinfood/rice-mask-wash-off/for/mature-skin
- Netherlands: https://lovi.care/skincare/nl/p/skinfood/rice-mask-wash-off/for/mature-skin
- Spain: https://lovi.care/skincare/es/p/skinfood/rice-mask-wash-off/for/mature-skin
- Canada: https://lovi.care/skincare/ca/p/skinfood/rice-mask-wash-off/for/mature-skin
- Australia: https://lovi.care/skincare/au/p/skinfood/rice-mask-wash-off/for/mature-skin
- Singapore: https://lovi.care/skincare/sg/p/skinfood/rice-mask-wash-off/for/mature-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/skinfood/rice-mask-wash-off/for/mature-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/skinfood/rice-mask-wash-off/for/mature-skin