# Purito Pure Vitamin C Serum for dry sensitive skin

**Lovi Fit: High fit for dry sensitive skin.**
Dry Skin Fit: High · Effectiveness: Superior · Safety: Excellent.

Page: https://lovi.care/skincare/uk/p/purito/pure-vitamin-c-serum/for/dry-sensitive-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom.

Brand: [Purito](https://lovi.care/skincare/uk/brands/purito)
Category: [Serums and treatments](https://lovi.care/skincare/uk/best/serums)

This fit is calculated for the concerns frequently associated with dry sensitive skin: flakiness, tightness, redness, fine lines, and wrinkles. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

A great choice for dry sensitive skin; a few serums fit it even better.

## Why this fit

- Excellent for your dry and sensitive skin, the high concentrations of Ascorbic Acid and Niacinamide work synergistically to brighten and smooth your complexion, while Bambusa Vulgaris Water provides soothing benefits.
- Sodium Hyaluronate and Hydrolyzed Jojoba Esters offer superior humectant and emollient actions, deeply hydrating your dry skin and improving its texture.
- The formulation is safe for your skin, containing no harsh ingredients and featuring beneficial soothing components.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/uk/p/purito/pure-vitamin-c-serum/for/oily-skin): Superior
- [Dry skin](https://lovi.care/skincare/uk/p/purito/pure-vitamin-c-serum/for/dry-skin): High
- [Combination skin](https://lovi.care/skincare/uk/p/purito/pure-vitamin-c-serum/for/combination-skin): Superior
- [Sensitive skin](https://lovi.care/skincare/uk/p/purito/pure-vitamin-c-serum/for/sensitive-skin): Superior
- [Acne-prone skin](https://lovi.care/skincare/uk/p/purito/pure-vitamin-c-serum/for/acne-prone-skin): High
- [Skin with dark spots](https://lovi.care/skincare/uk/p/purito/pure-vitamin-c-serum/for/dark-spots): High
- [Mature skin](https://lovi.care/skincare/uk/p/purito/pure-vitamin-c-serum/for/mature-skin): High
- [Dry sensitive skin](https://lovi.care/skincare/uk/p/purito/pure-vitamin-c-serum/for/dry-sensitive-skin): High (this page)
- [Oily acne-prone skin](https://lovi.care/skincare/uk/p/purito/pure-vitamin-c-serum/for/oily-acne-prone-skin): Superior

## Key ingredients

Ascorbic Acid, Sodium Hyaluronate, Niacinamide, Hydrolyzed Collagen, Extracts Flower

## What the research says

- Niacinamide significantly decreased hyperpigmentation and increased skin lightness compared with vehicle alone after 4 weeks of use in women by inhibiting melanosome transfer. ([The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/))
- A topical serum containing vitamin C, vitamin E, and raspberry leaf cell culture extract improved skin color, elasticity, radiance, smoothness, scaliness, and wrinkles compared to the untreated contralateral side in fifty female volunteers. ([Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31975502/))
- Topical formulations containing 3.75% glycerol and 1.25% hydrolyzed jojoba esters produced significantly lower evaporative TEWL values compared to glycerol alone at 8 and 24 hours posttreatment in human subjects. ([Journal of Cosmetic Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/19146603/))
- Liposomal apigenin-enriched chamomile flower extract topical formulations showed slightly higher in vivo antiinflammatory efficacy compared to non-liposomal formulations in patients. ([Phytotherapy Research, 2011](https://pubmed.ncbi.nlm.nih.gov/20641055/))
- Topical application of 5% vitamin C cream significantly improved global clinical scores, increased skin microrelief density, and induced elastic tissue repair in photoaged skin compared to excipient control in healthy female volunteers. ([Experimental Dermatology, 2003](https://pubmed.ncbi.nlm.nih.gov/12823436/))
- Ascorbic acid 2-glucoside gel significantly reduced gingival melanin pigmentation after 4 weeks compared to placebo in 73 subjects with symmetric pigmentation. ([Journal of Periodontology, 2009](https://pubmed.ncbi.nlm.nih.gov/19186973/))
- Topical application of VC-IP cream twice daily for 8 weeks reduces periorbital wrinkles in female subjects compared to a placebo cream. ([Journal of Cosmetic Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/34910367/))
- Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control. ([Journal of Drugs in Dermatology, 2011](https://pubmed.ncbi.nlm.nih.gov/22052267/))
- Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction. ([Clinical Oral Investigations, 2022](https://pubmed.ncbi.nlm.nih.gov/34623507/))
- Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days. ([BMC Oral Health, 2019](https://pubmed.ncbi.nlm.nih.gov/31311529/))
- Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin. ([Journal of Cosmetic Dermatology, 2021](https://pubmed.ncbi.nlm.nih.gov/33103316/))
- Topical nicotinamide prevented solar-simulated UV-induced immunosuppression in healthy volunteers, and men experienced immunosuppression at solar-simulated UV doses three times lower than those required for women. ([The Journal of Investigative Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/17882270/))
- Topical 5% niacinamide applied twice daily for 12 weeks reduced fine lines and wrinkles, hyperpigmented spots, red blotchiness, and skin sallowness, and improved skin elasticity compared to vehicle control in 50 female white subjects with facial photoaging. ([Dermatologic Surgery, 2005](https://pubmed.ncbi.nlm.nih.gov/16029679/))
- Topical application of TAC/Collagen postbiotics gel improved skin moisture score and inflammation index, and reduced porphyrins and brown spots in 20 volunteers with acne vulgaris. ([Journal of Cosmetic Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/35818134/))
- Topical collagen tripeptide application improved skin wrinkles, elasticity, and density while reducing advanced glycated end products in 22 Asian women over 4 weeks. ([International Journal of Molecular Sciences, 2022](https://pubmed.ncbi.nlm.nih.gov/35163025/))
- Marine collagen extracted from Greenland halibut skin showed a non-cytotoxic effect on fibroblast cells and provided a slight skin hydration effect when incorporated into cosmetic hydrogel formulations at dosages of 0.1, 0.25, and 0.5% in 23 healthy volunteers. ([Marine Drugs, 2023](https://pubmed.ncbi.nlm.nih.gov/36827098/))

## What reviewers say

Users with sensitive or acne-prone skin frequently praise this serum for its mild 5% Vitamin C concentration, noting it brightens the complexion and hydrates without causing irritation. A significant number of reviewers complain about its stability, citing rapid oxidation and an unpleasant metallic scent as primary drawbacks.

- Disliked: Unpleasant smell (mostly mentioned)
- Liked: Gentle on sensitive skin (often mentioned)
- Liked: Lightweight texture (often mentioned)
- Disliked: Rapid oxidation (often mentioned)
- Liked: Affordable price (sometimes noted)
- Liked: Brightens skin tone (sometimes noted)
- Liked: Hydrating and plumping (sometimes noted)
- Disliked: Sticky finish (sometimes noted)
- Disliked: Low potency (rarely noted)
- Disliked: Potential breakouts (rarely noted)

## How to apply

- Use this PM routine for your evening skincare. Start using the serum 3 times a week and increase to daily use if your skin feels comfortable.
- Apply the serum after cleansing and toner, but right before your moisturizer. This step locks in deep hydration for dry skin.
- Gently press 2-3 drops of the serum into your skin using your palms. Let it absorb completely for a minute ⏱ before applying your next product.
- Since your skin is sensitive, apply the serum on completely dry skin for better tolerance and less irritation.
- Avoid the sensitive eye area during application. Always do a patch test before your first use to ensure your skin reacts well.
- Video: https://storage.pora.ai/c879dda8655a61c19d3d8c9ebad6b06d.mp4

## Questions and answers

### What makes Purito Pure Vitamin C a great fit for dry sensitive skin?

Purito Pure Vitamin C Serum is a great fit because its high levels of Ascorbic Acid and Niacinamide help brighten and smooth your complexion, while Bambusa Vulgaris Water soothes dry, sensitive skin. In addition, Sodium Hyaluronate and Hydrolyzed Jojoba Esters deeply hydrate dry skin and improve texture, and the formula contains no harsh ingredients.
Sources: [The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/)

### Which ingredients make this serum a good fit for dry sensitive skin?

Ascorbic acid and niacinamide make this serum a great fit by brightening and smoothing your complexion, while bamboo water helps calm dry and sensitive areas. Sodium hyaluronate and hydrolyzed jojoba esters also deeply hydrate your skin and improve its texture.
Sources: [The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/)

### What does Vitamin C do for dry sensitive skin?

Vitamin C helps brighten and smooth dry sensitive skin while reducing wrinkles and improving elasticity. It is generally well tolerated and unlikely to cause irritation when properly formulated, leaving the skin looking more radiant.
Sources: [Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31975502/), [Antioxidants, 2024](https://pubmed.ncbi.nlm.nih.gov/38397772/)

### What does Hyaluronic Acid do for dry sensitive skin?

Hyaluronic acid is a great fit for dry, sensitive skin because it brings a large boost in hydration, making the skin feel soft and smooth while improving barrier function. It helps calm tightness and dryness, and is unlikely to cause irritation.
Sources: [Journal of Drugs in Dermatology, 2011](https://pubmed.ncbi.nlm.nih.gov/22052267/), [Dermatology and Therapy, 2021](https://pubmed.ncbi.nlm.nih.gov/34176098/)

### Where does this serum go in a skincare routine for dry sensitive skin?

This serum goes in your evening routine after your toner and before your moisturizer. Putting it in the evening keeps your routine simple and provides extra safety around sun exposure.

### Can I use this serum with retinol, and in what order?

You can use this serum with retinol by applying this treatment first and waiting for it to absorb before applying retinol, or by using them on alternating nights to keep your dry skin calm. Combining potent actives with retinol may increase the likelihood of irritation, so introducing them slowly helps your skin adjust safely.
Sources: [Journal of Cosmetic Dermatology, 2024](https://pubmed.ncbi.nlm.nih.gov/38102855/)

### How often should I use this serum?

You can use this serum in your evening routine. It is a great fit for your dry sensitive skin, deeply hydrating and smoothing your complexion while keeping your skin calm and safe from irritation.

### Can this serum clog pores, cause breakouts or purging for dry sensitive skin?

This serum is unlikely to clog pores, cause breakouts, or lead to purging for dry sensitive skin. Its formulation features gentle, hydrating ingredients and lacks harsh components, making it safe for your skin type.
Sources: [Journal of Cosmetic Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/19146603/)

### Is this serum fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol.

## Alternatives for dry sensitive skin

- [SkinCeuticals C E Ferulic](https://lovi.care/skincare/uk/p/skinceuticals/c-e-ferulic/for/dry-sensitive-skin) — Superior fit — £143.35 at Amazon
- [Beauty of Joseon Propolis + Niacinamide Glow Serum](https://lovi.care/skincare/uk/p/beauty-of-joseon/propolis-niacinamide-glow-serum/for/dry-sensitive-skin) — Superior fit — £36.96 at Amazon
- [Augustinus Bader The Serum](https://lovi.care/skincare/uk/p/augustinus-bader/the-serum/for/dry-sensitive-skin) — Superior fit — £248.00 at Amazon

## Pairs well with

- Cleanser: [CeraVe Hydrating Cleanser](https://lovi.care/skincare/uk/p/cerave/hydrating-facial-cleanser/for/dry-sensitive-skin) — Superior fit — £8.29 at Amazon
- Soothing Toner: [Clarins Toning Lotion with Camomile](https://lovi.care/skincare/uk/p/clarins/soothing-toning-lotion/for/dry-sensitive-skin) — Superior fit — £17.91 at Amazon
- Moisturizer with Sun Protection: [Real Barrier Mild Sun Cream](https://lovi.care/skincare/uk/p/real-barrier/mild-sun-cream/for/dry-sensitive-skin) — Superior fit — £19.01 at Amazon

## Where to buy

- Amazon.co.uk: £12.29 (https://www.amazon.co.uk/dp/B091561ZZJ?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- Notino: £18.00 (https://www.notino.co.uk/purito/pure-vitamin-c-intense-anti-wrinkle-moisturising-serum-with-vitamine-c/p-16007862/)
Prices checked 18 Oct – 5 Nov 2026.

## Ingredients

Bambusa Vulgaris Water, Pentylene Glycol, Ascorbic Acid, Butylene Glycol, 1,2-Hexanediol, Niacinamide, Sodium Hyaluronate, Polyglyceryl-6 Caprylate, Polyglyceryl-4 Caprate, Caprylyl Glycol, Hydrolyzed Jojoba Esters, Hydroxyacetophenone, Disodium Edta, Glutathione, Adenosine, Human-Oligopeptide-1, Nelumbo Nucifera Flower Extract, Magnolia Liliflora Bud Extract, Lilium Tigrinum Extract, Paeonia Albiflora Root Extract, Tuber Magnatum Extract, Pyrus Malus Fruit Extract, Panax Ginseng Root Extract, Brassica Oleracea Italica Extract, Pineapple Fruit Extract, Curcuma Longa Root Extract, Sodium Polyacrylate
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/purito/pure-vitamin-c-serum/for/dry-sensitive-skin
- United Kingdom: https://lovi.care/skincare/uk/p/purito/pure-vitamin-c-serum/for/dry-sensitive-skin (this page)
- Ireland: https://lovi.care/skincare/ie/p/purito/pure-vitamin-c-serum/for/dry-sensitive-skin
- Germany: https://lovi.care/skincare/de/p/purito/pure-vitamin-c-serum/for/dry-sensitive-skin
- France: https://lovi.care/skincare/fr/p/purito/pure-vitamin-c-serum/for/dry-sensitive-skin
- Italy: https://lovi.care/skincare/it/p/purito/pure-vitamin-c-serum/for/dry-sensitive-skin
- Netherlands: https://lovi.care/skincare/nl/p/purito/pure-vitamin-c-serum/for/dry-sensitive-skin
- Spain: https://lovi.care/skincare/es/p/purito/pure-vitamin-c-serum/for/dry-sensitive-skin
- Canada: https://lovi.care/skincare/ca/p/purito/pure-vitamin-c-serum/for/dry-sensitive-skin
- Australia: https://lovi.care/skincare/au/p/purito/pure-vitamin-c-serum/for/dry-sensitive-skin
- Singapore: https://lovi.care/skincare/sg/p/purito/pure-vitamin-c-serum/for/dry-sensitive-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/purito/pure-vitamin-c-serum/for/dry-sensitive-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/purito/pure-vitamin-c-serum/for/dry-sensitive-skin