# Purito Centella Unscented Serum for dry skin

**Lovi Fit: Superior fit for dry skin.**
Dry Skin Fit: Superior · Effectiveness: Superior · Safety: Excellent.

Page: https://lovi.care/skincare/uk/p/purito/centella-unscented-serum/for/dry-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom.

Brand: [Purito](https://lovi.care/skincare/uk/brands/purito)
Category: [Serums and treatments](https://lovi.care/skincare/uk/best/serums)

This fit is calculated for the concerns frequently associated with dry skin: flakiness, tightness, dehydration, fine lines, and wrinkles. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

One of the best serums for dry skin.

## Why this fit

- Excellent suitability for your dry skin is provided by the high concentrations of Centella Asiatica Extract and Glycerin, which offer superior soothing and hydration to combat dryness and flakiness. Sodium Hyaluronate and Ceramide NP further enhance barrier repair and moisture retention, making it ideal for your skin type.
- Niacinamide and Panthenol contribute to overall skin health by improving barrier function and providing additional calming benefits, complementing the primary hydrating ingredients.
- The product is safe for your skin, featuring a gentle formulation with no harsh ingredients and incorporating soothing agents like Centella Asiatica Extract and Glycerin.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/uk/p/purito/centella-unscented-serum/for/oily-skin): High
- [Dry skin](https://lovi.care/skincare/uk/p/purito/centella-unscented-serum/for/dry-skin): Superior (this page)
- [Combination skin](https://lovi.care/skincare/uk/p/purito/centella-unscented-serum/for/combination-skin): High
- [Sensitive skin](https://lovi.care/skincare/uk/p/purito/centella-unscented-serum/for/sensitive-skin): Superior
- [Acne-prone skin](https://lovi.care/skincare/uk/p/purito/centella-unscented-serum/for/acne-prone-skin): Superior
- [Skin with dark spots](https://lovi.care/skincare/uk/p/purito/centella-unscented-serum/for/dark-spots): High
- [Mature skin](https://lovi.care/skincare/uk/p/purito/centella-unscented-serum/for/mature-skin): Superior
- [Dry sensitive skin](https://lovi.care/skincare/uk/p/purito/centella-unscented-serum/for/dry-sensitive-skin): Superior
- [Oily acne-prone skin](https://lovi.care/skincare/uk/p/purito/centella-unscented-serum/for/oily-acne-prone-skin): High

## Key ingredients

Centella Asiatica Extract, Niacinamide, Ceramide Np, Madecassic Acid, Peptides

## What the research says

- Cosmetic formulations containing 5% Centella asiatica extract showed the best efficacy in improving skin moisture and decreasing transepidermal water loss, while also exhibiting antiinflammatory properties in 25 volunteers compared to baseline measurements. ([Indian Journal of Pharmaceutical Sciences, 2016](https://pubmed.ncbi.nlm.nih.gov/27168678/))
- A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women. ([Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/))
- A new topical panthenol-containing emollient significantly improved transepidermal water loss reduction, stratum corneum hydration, and intercellular lipid lamellae length compared with control in healthy subjects without negatively impacting bacterial viability. ([The Journal of Dermatological Treatment, 2017](https://pubmed.ncbi.nlm.nih.gov/27425824/))
- Topical application of 0.05% w/w ECa 233 gel reduced erythema index by 0.03 U and improved early crusting and general wound appearance compared to placebo in thirty individuals undergoing facial laser resurfacing. ([Journal of Alternative and Complementary Medicine, 2020](https://pubmed.ncbi.nlm.nih.gov/32310680/))
- Moisturizer containing 5% panthenol, madecassoside, and copper-zinc-manganese decreased adverse reactions and downtime after ablative fractional carbon dioxide laser resurfacing with comparable efficacy to 0.02% triamcinolone acetonide cream in 20 subjects. ([Journal of Cosmetic Dermatology, 2019](https://pubmed.ncbi.nlm.nih.gov/30945430/))
- Topical treatment with 5% vitamin C and 0.1% madecassoside significantly improved clinical scores for wrinkles, suppleness, firmness, roughness, and skin hydration, along with functional and structural remodeling of the elastic fiber network in 20 female volunteers with photoaged skin after 6 months compared to baseline. ([Experimental Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/18503551/))
- Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin. ([Journal of Cosmetic Dermatology, 2021](https://pubmed.ncbi.nlm.nih.gov/33103316/))
- Topical nicotinamide prevented solar-simulated UV-induced immunosuppression in healthy volunteers, and men experienced immunosuppression at solar-simulated UV doses three times lower than those required for women. ([The Journal of Investigative Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/17882270/))
- Topical 5% niacinamide applied twice daily for 12 weeks reduced fine lines and wrinkles, hyperpigmented spots, red blotchiness, and skin sallowness, and improved skin elasticity compared to vehicle control in 50 female white subjects with facial photoaging. ([Dermatologic Surgery, 2005](https://pubmed.ncbi.nlm.nih.gov/16029679/))

## What reviewers say

Based on a very large amount of data, this serum is highly recommended for sensitive and acne-prone skin, effectively soothing redness and repairing the skin barrier. Most users report hydrated, calmer, and plumper skin. A small number of users experienced breakouts or found it insufficient for very dry skin.

- Liked: Soothing & Calming (mostly mentioned)
- Liked: Gentle & Safe (often mentioned)
- Liked: Lightweight Texture (often mentioned)
- Liked: Hydrating (sometimes noted)
- Disliked: No visible results (sometimes noted)
- Disliked: Caused breakouts (rarely noted)
- Disliked: Not hydrating enough (rarely noted)
- Disliked: Sticky finish (rarely noted)

## How to apply

- Apply this serum PM, starting 3×/week and working up to daily use as your skin adjusts.
- Place the serum after cleansing and toner, but right before your moisturizer.
- Gently press 2-3 drops of the serum into your skin and let it absorb for a minute.
- Apply the serum on slightly damp skin to help lock in extra moisture.
- Avoid the eye area and do a patch test before your first use.
- Video: https://storage.pora.ai/c879dda8655a61c19d3d8c9ebad6b06d.mp4

## Questions and answers

### What makes Purito Centella Unscented Serum one of the best fits for dry skin?

This serum is one of the best fits for your dry skin because high concentrations of Centella Asiatica Extract and glycerin provide superior soothing and deep hydration to combat dryness and flakiness. Sodium Hyaluronate and Ceramide NP further enhance moisture retention and repair your skin barrier.
Sources: [Indian Journal of Pharmaceutical Sciences, 2016](https://pubmed.ncbi.nlm.nih.gov/27168678/), [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### Which ingredients make this serum a good fit for dry skin?

This serum is a great fit for dry skin due to its high concentrations of Centella Asiatica Extract and glycerin, which help soothe irritation and provide deep hydration to combat flakiness. Ingredients like sodium hyaluronate, ceramide NP, and panthenol further enhance moisture retention and repair the skin barrier safely without harsh additives.
Sources: [Indian Journal of Pharmaceutical Sciences, 2016](https://pubmed.ncbi.nlm.nih.gov/27168678/), [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### What does Centella Asiatica Extract do for dry skin?

Centella asiatica extract helps dry skin by boosting moisture and reducing water loss while calming irritation. It supports barrier repair to keep the skin feeling soft and smooth.
Sources: [Indian Journal of Pharmaceutical Sciences, 2016](https://pubmed.ncbi.nlm.nih.gov/27168678/), [Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/)

### What does Niacinamide do for dry skin?

Niacinamide helps dry skin by strengthening the skin barrier, increasing hydration, and reducing water loss. It supports ceramide production and helps keep the surface smooth and calm. This ingredient tends to be very well tolerated and is unlikely to irritate dry skin.
Sources: [Journal of Cosmetic Dermatology, 2004](https://pubmed.ncbi.nlm.nih.gov/17147561/), [Journal of Cosmetic Dermatology, 2026](https://pubmed.ncbi.nlm.nih.gov/42108609/)

### Where does this serum go in a skincare routine for dry skin?

This serum goes in your evening routine, applied after cleansing and before moisturizing. It is safe for dry skin and helps soothe dryness and flakiness while supporting moisture retention.

### Can I use this serum with retinol, and in what order?

You can use this serum with retinol by applying the serum first to help calm and hydrate your skin before using retinol. This gentle product is unlikely to irritate dry skin and may help keep your skin comfortable.
Sources: [Indian Journal of Pharmaceutical Sciences, 2016](https://pubmed.ncbi.nlm.nih.gov/27168678/)

### How often should I use this serum?

Apply this serum in your evening routine. Using it once a day helps keep dry skin calm and hydrated.
Sources: [Indian Journal of Pharmaceutical Sciences, 2016](https://pubmed.ncbi.nlm.nih.gov/27168678/)

### Can this serum clog pores, cause breakouts or purging for dry skin?

This serum is unlikely to cause breakouts on dry skin, as its gentle formula features a low risk of such complaints and includes soothing ingredients like centella asiatica extract and glycerin. Reviewers rarely report breakouts from using it.
Sources: [Indian Journal of Pharmaceutical Sciences, 2016](https://pubmed.ncbi.nlm.nih.gov/27168678/)

### Is this serum fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol.

## Alternatives for dry skin

- [Beauty of Joseon Propolis + Niacinamide Glow Serum](https://lovi.care/skincare/uk/p/beauty-of-joseon/propolis-niacinamide-glow-serum/for/dry-skin) — Superior fit — £36.96 at Amazon
- [KraveBeauty Great Barrier Relief](https://lovi.care/skincare/uk/p/kravebeauty/great-barrier-relief/for/dry-skin) — Superior fit — £32.95 at Amazon
- [Augustinus Bader The Serum](https://lovi.care/skincare/uk/p/augustinus-bader/the-serum/for/dry-skin) — Superior fit — £248.00 at Amazon

## Pairs well with

- Cleanser: [CeraVe Hydrating Cleanser](https://lovi.care/skincare/uk/p/cerave/hydrating-facial-cleanser/for/dry-skin) — Superior fit — £8.29 at Amazon
- Hydrating Toner: [Dear, Klairs Supple Preparation Unscented Toner](https://lovi.care/skincare/uk/p/dear-klairs/supple-preparation-unscented-toner/for/dry-skin) — Superior fit — £11.49 at Amazon
- Moisturizer: [SKIN1004 Madagascar Centella Probio-Cica Enrich Cream](https://lovi.care/skincare/uk/p/skin1004/madagascar-centella-probio-cica-enrich-cream/for/dry-skin) — Superior fit — £14.74 at Amazon

## Where to buy

- Amazon.co.uk: £14.24 (https://www.amazon.co.uk/dp/B0CST174J1?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- Notino: £20.00 (https://www.notino.co.uk/purito/centella-green-level-regenerating-serum-for-protection-against-external-elements/p-16007971/)
- Lookfantastic: £20.00 (https://www.lookfantastic.com/p/purito-wonder-releaf-centella-unscented-serum-60ml/13455596/)
Prices checked 10 Oct – 6 Nov 2026.

## Ingredients

Centella Asiatica Extract, Water, Glycerin, Dipropylene Glycol, Niacinamide, Butylene Glycol, 1,2-Hexanediol, Glycereth-26, Ceramide Np, Sodium Hyaluronate, Asiaticoside, Asiatic Acid, Madecassic Acid, Palmitoyl Hexapeptide-12, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Palmitoyl Dipeptide-10, Carbomer, Arginine, Sclerotium Gum, Hydrolyzed Jojoba Esters, Caprylyl Glycol, Polyglyceryl-10 Myristate, Panthenol, Polyglyceryl-10 Laurate, Hydrogenated Lecithin, Camellia Sinensis Leaf Extract, Pancratium Maritimum Extract, Dipotassium Glycyrrhizate, Disodium Edta, Adenosine
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/purito/centella-unscented-serum/for/dry-skin
- United Kingdom: https://lovi.care/skincare/uk/p/purito/centella-unscented-serum/for/dry-skin (this page)
- Ireland: https://lovi.care/skincare/ie/p/purito/centella-unscented-serum/for/dry-skin
- Germany: https://lovi.care/skincare/de/p/purito/centella-unscented-serum/for/dry-skin
- France: https://lovi.care/skincare/fr/p/purito/centella-unscented-serum/for/dry-skin
- Italy: https://lovi.care/skincare/it/p/purito/centella-unscented-serum/for/dry-skin
- Netherlands: https://lovi.care/skincare/nl/p/purito/centella-unscented-serum/for/dry-skin
- Spain: https://lovi.care/skincare/es/p/purito/centella-unscented-serum/for/dry-skin
- Canada: https://lovi.care/skincare/ca/p/purito/centella-unscented-serum/for/dry-skin
- Australia: https://lovi.care/skincare/au/p/purito/centella-unscented-serum/for/dry-skin
- Singapore: https://lovi.care/skincare/sg/p/purito/centella-unscented-serum/for/dry-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/purito/centella-unscented-serum/for/dry-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/purito/centella-unscented-serum/for/dry-skin