MIDHA Rice Serum for dry sensitive skin
Rice Bran Water
Niacinamide
Rice Germ Extract
Black Rice Extract
Ceramide Np
High
- HighDry Skin Fit
- HighEffectiveness
- HighSafety
A great choice for dry sensitive skin; a few moisturizers fit it even better.
This fit is calculated for the concerns frequently associated with dry sensitive skin: flakiness, tightness, redness, fine lines, and wrinkles. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.
Page built Nov 8, 2026How the Fit score works
Lovi Assistant explains
- Highly suitable for your dry and sensitive skin, this serum leverages Glycerin and Rice Bran Water to provide excellent hydration and support your skin barrier, effectively addressing dryness and flakiness.
- Niacinamide and Ceramide NP further enhance skin texture and reinforce barrier function, offering additional benefits for your specific skin type and sensitivity.
- The product is safe for your skin, containing soothing ingredients and avoiding harsh components.
How to apply
- Could be used as part of your AM or PM routine. Start using this moisturizer 3 times a week and move to daily use if your dry skin tolerates it well.
- Apply this moisturizer after cleansing and toner in the morning, or after your serum in the evening. Always pair it with SPF in the morning.
- Gently press a small amount of the moisturizer into your skin. Avoid rubbing it harshly to protect your sensitive skin.
- Apply the moisturizer on slightly damp skin to help with hydration absorption. This also works well for dry and flaky skin types.
- Do a patch test before your first use. Avoid the eye area to prevent any irritation.
People Say
★4.6Overall rating based on 100+ reviewsBased on limited data, users consistently praise this serum for its ability to deliver a "glass skin" glow and deep hydration without feeling heavy or sticky. It is frequently recommended for sensitive and dry skin types due to its gentle, barrier-supporting ingredients, though users note it provides gradual brightening rather than immediate dramatic results.
Highlights
Deep hydration Mostly Mentioned
- “Immediate plumping effect”
- “Leaves skin supple”
- “Drinks up moisture”
- “Eliminates tightness”
Gentle and soothing Often Mentioned
- “Safe for sensitive skin”
- “Calms redness”
- “No irritation”
- “Barrier-supporting”
Lightweight texture Often Mentioned
- “Watery gel consistency”
- “Absorbs quickly”
- “Non-sticky finish”
- “Melts into skin”
Brightening and glow Sometimes Noted
- “Noticeable healthy sheen”
- “Evens skin tone”
- “Reduces dullness”
- “Provides glass skin look”
Layering friendly Sometimes Noted
- “Works well under makeup”
- “Pairs with other moisturizers”
- “No pilling”
- “Good for day/night”
Availability issues Sometimes Noted
- “Hard to find online”
- “Often out of stock”
- “Mostly found at TJ Maxx/Marshalls”
Gradual results Sometimes Noted
- “Not a miracle cure”
- “Takes weeks for changes”
- “Subtle effects”
High price point Sometimes Noted
- “Expensive for size”
- “Small bottle”
- “Not great value”
- “Wait for sales”
Not for very dry Rarely Noted
- “May need heavier occlusion”
- “Not enough moisture alone”
- “Requires follow-up cream”
Scent divisive Rarely Noted
- “Earthy rice smell”
- “Some find it odd”
- “Some say unscented”
Sources: lovi.care, youtube.com, reddit.com, skinsort.com, beauty blogs, lemon8-app.com, and more
Questions and answers
What makes MIDHA Rice Serum a great fit for dry sensitive skin?
Which ingredients make this serum a good fit for dry sensitive skin?
This serum is a great fit because ingredients like Glycerin and Rice Bran Water give your dry skin deep hydration while Ceramide NP and Niacinamide help calm sensitivity and repair the skin barrier. These components work together safely to keep your face feeling soft and smooth without causing irritation.
What does Rice Bran Water do for dry sensitive skin?
Rice Bran Water helps hydrate dry and sensitive skin while soothing irritation, making it feel soft and calm. It brings moisturizing and anti-inflammatory properties that suit delicate skin types well.
What does Niacinamide do for dry sensitive skin?
Niacinamide helps dry sensitive skin by calming irritation and keeping moisture locked in so your face feels soft and smooth. It works to build up your skin barrier and calm redness while being very gentle and unlikely to cause irritation.
Journal of Cosmetic Dermatology, 2004International Journal of Pharmaceutics, 2013
Where does this serum go in a skincare routine for dry sensitive skin?
This serum goes in the evening routine after your soothing toner and before your moisturizer. Putting treatments in the evening helps keep things simple and gives you extra safety around sun exposure.
Can I use this serum with retinol, and in what order?
You can use this serum with retinol by applying the serum first to keep your dry and sensitive skin calm and hydrated before layering retinol. Using a barrier-supporting moisturizer helps reduce the dryness and irritation that often come with retinol.
How often should I use this serum?
You can use this treatment in your evening routine for simplicity and extra safety around sun exposure. Daily application helps improve skin moisture and reinforce your skin barrier.
Can this serum clog pores, cause breakouts or purging for dry sensitive skin?
This serum is unlikely to clog pores or cause breakouts for dry sensitive skin because it avoids heavy oils and uses soothing, skin-friendly ingredients. It also includes niacinamide and ceramides, which help keep your barrier strong and balanced without triggering irritation.
Can I use this serum around the eyes or on my body?
Yes, you can use this moisturizing treatment around your eyes and on your body, as its gentle ingredients are well-tolerated by thin and delicate areas. Glycerin and rice bran water help provide deep hydration and support the skin barrier, making it safe for widespread use without irritation.
Is this serum fragrance-free and alcohol-free?
Yes, it has no fragrance and no drying alcohol. Cetearyl alcohol is a fatty alcohol, which soften the skin.
What the research says
A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.
Clinical, Cosmetic and Investigational Dermatology, 2017A lipid mixture enriched by ceramide NP with fatty acids of diverse chain lengths significantly improved skin barrier recovery rate, stratum corneum integrity, and hydration compared to a vehicle cream in healthy adult male volunteers with corticosteroid-impaired skin.
Skin Pharmacology and Physiology, 2022Emulsions containing ceramides 1 and 3 improved skin hydration and reduced transepidermal water loss in sodium lauryl sulfate-irritated skin of fifteen healthy Asian women compared to a control emulsion.
International Journal of Dermatology, 2008Topical gel and cream formulations containing niosomes entrapped with rice bran bioactive compounds improved skin hydration, lightening, thickness, roughness, and elasticity in 30 human volunteers over 28 days compared to baseline.
Pharmaceutical Biology, 2012Gel and cream formulations containing rice bran bioactive compounds entrapped in niosomes increased in vitro antioxidant activity (ORAC values of 20-28 micromol TE/g versus 16-18 micromol TE/g for placebo), enhanced lipid peroxidation inhibition in human sebum by about 1.5 times, and improved in vivo human skin hydration by approximately 3 to 30% depending on the measurement technique.
Journal of Nanoscience and Nanotechnology, 2011Stirring Nukadoko fermented rice bran beds by hand leads to temporary settlement of microorganisms on human skin with quick shedding.
FEMS Microbiology Letters, 2023Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin.
Journal of Cosmetic Dermatology, 2021Topical nicotinamide prevented solar-simulated UV-induced immunosuppression in healthy volunteers, and men experienced immunosuppression at solar-simulated UV doses three times lower than those required for women.
The Journal of Investigative Dermatology, 2008Topical 5% niacinamide applied twice daily for 12 weeks reduced fine lines and wrinkles, hyperpigmented spots, red blotchiness, and skin sallowness, and improved skin elasticity compared to vehicle control in 50 female white subjects with facial photoaging.
Dermatologic Surgery, 2005Black rice extract treatment downregulated MMP-1 and MMP-3 expression, increased type I procollagen expression, and reduced reactive oxygen species production in ultraviolet-irradiated HaCaT and human dermal fibroblast skin cells.
International Journal of Molecular Medicine, 2018Black rice hydrolyzed peptides induce a dose-dependent increase in hyaluronan synthase 2 gene expression and effectively increase hyaluronan production in HaCaT keratinocytes.
Journal of Microbiology and Biotechnology, 2007
Ingredients
Rice Bran Water, Glycerin, Butylene Glycol, Propanediol, 2-Hexane Diol, Niacinamide, Rice Germ Extract, Heptasodium Hexacarboxymethyl Dipeptide-12, Rice Sh-Oligo Peptide-1, Black Rice Extract, Nigella Sativa Seed Extract, Hordeum Vulgare Seed Extract, Black Bean Extract, Black Sesame Extract, Low-Grade Stem Extract, Ginkgo Biloba Leaf Extract, Aspergillus Vine Extract, Purslane Extract, Toadstool Fruit Extract, Morinda Citrifolia Extract, Oat Seed Extract, Betaine, Allantoin, Ceramide Np, Ceramide Ns, Ceramide Ap, Ceramide, Ceramide Eop, Phytosphingosine, Cholesterol, Adenosine, Dipotassium Glycyrrhizate, Water, Sodium Polyacrylate, Disodium Dta, Ethylhexylglycerin, Cetearyl Alcohol, Stearic Acid, Hydrogenated Lecithin, Acrylate C10-30 Alkyl Acrylate Crosspolymer, Arginine
Behind this fit score
Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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