Haruharu Wonder Black Rice Moisture 5.5 Soft Cleansing Gel for mature skin
Black Rice Extract
Glycerin
Coco-Betaine
Panax Ginseng Root Extract
Beta-GlucanHigh
- HighNormal Skin Fit
- HighEffectiveness
- ExcellentSafety
A great choice for mature skin; a few cleansers fit it even better.
This fit is calculated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.
Page built Nov 8, 2026How the Fit score works
Lovi Assistant explains
- Highly suitable for your normal skin, this cleanser effectively addresses your concerns about wrinkles and fine lines with rice extract and Panax ginseng root extract providing antioxidant and anti-aging benefits. Glycerin and beta-glucan further support your skin by offering humectant action and barrier repair.
- The formula offers excellent cleansing capabilities through coco-betaine and potassium cocoyl glycinate, ensuring pores are effectively cleansed without compromising your skin's balance.
- This product is safe for your skin, as it contains soothing ingredients like rice extract and beta-glucan and lacks any harsh or irritating components.
How to apply
- Use your cleanser as part of both your AM and PM routine. Start using it daily since your skin is normal and not sensitive.
- Apply this first in your routine before using your toner, moisturizer, and SPF.
- Gently massage the cleanser onto your face using circular motions, then rinse well with water. Avoid rubbing your skin too hard.
- Apply the cleanser directly onto slightly damp skin for the best fresh feeling. Make sure your face is clean of heavy makeup first.
- Avoid the sensitive eye area while washing. Do a quick patch test before your very first use to be safe.
People Say
★4.5Overall rating based on 900+ reviewsThis gel cleanser is highly regarded for its gentle, non-stripping formula that effectively cleanses while maintaining skin moisture, making it suitable for sensitive and dry skin types. The unscented nature is frequently appreciated. A small number of users reported dryness or texture issues, and some noted an unpleasant taste if the product accidentally contacts the mouth.
Highlights
Gentle & non-stripping Mostly Mentioned
- “gentlest cleanser I own”
- “face feels clean but not tight”
- “doesn't strip my skin”
- “leaves skin calm”
Unscented formula Often Mentioned
- “great for sensitive skin”
- “completely fragrance-free”
- “no overpowering scent”
- “inoffensive”
Effective cleansing Sometimes Noted
- “removes my sunscreen”
- “cleans effectively”
- “gets the job done”
- “removes light makeup”
Pleasant texture Sometimes Noted
- “creates soft bubbles”
- “smooth gel texture”
- “lathers well”
- “feels silky on skin”
Drying for some Rarely Noted
- “left my face dry”
- “felt a bit tight”
- “stripped my skin”
- “need moisturizer immediately”
Skin reaction Rarely Noted
- “gave me bumps”
- “caused texture”
- “slight irritation”
Small packaging Rarely Noted
- “wish tube was larger”
- “finished too quickly”
- “small size”
- “want a pump bottle”
Unpleasant taste Rarely Noted
- “tastes terrible”
- “weird soapy taste”
- “don't get it in your mouth”
- “bad taste lingers”
Sources: lovi.care, iherb.com, skinsort.com, gopicky.com, oliveyoung.com, sokoglam.com, and more
Questions and answers
What makes Haruharu Wonder Black Rice Moisture 5.5 Soft Cleansing Gel a great fit for mature skin?
This cleanser is a great fit for mature skin because it uses rice extract and Panax ginseng root extract to help smooth fine lines and wrinkles. Glycerin and beta-glucan further support your skin by keeping it hydrated and repairing its barrier, while gentle cleansers clear your pores without stripping moisture.
International Journal of Cosmetic Science, 2020Journal of Ethnopharmacology, 2007
Which ingredients make this cleanser a good fit for mature skin?
This cleanser is a great fit for mature skin because it contains rice extract and Panax ginseng root extract, which help smooth fine lines and wrinkles. Glycerin and beta-glucan further support your skin by drawing in moisture and helping repair the skin barrier.
Journal of Ginseng Research, 2017International Journal of Cosmetic Science, 2020
What does Black Rice Extract do for mature skin?
Black rice extract helps protect mature skin by keeping it smooth and reducing everyday damage from the sun and environment. It works by supporting the skin framework to keep it firm while lowering the oxidative stress that can make dry or aging skin look tired.
Journal of Cosmetic Dermatology, 2022International Journal of Molecular Medicine, 2018
What does Glycerin do for mature skin?
Glycerin helps keep mature skin feeling soft and smooth by drawing moisture into the outer layer and locking it in. This daily hydration boost supports the skin barrier, keeping dry areas comfortable and protected against irritation.
The British Journal of Dermatology, 2008Clinical, Cosmetic and Investigational Dermatology, 2017
Where does this cleanser go in a skincare routine for mature skin?
This cleanser fits into both your morning and evening routines as the first cleansing step, or the second step in the evening after a makeup remover. Using a mild cleanser daily helps improve overall skin condition and dryness while effectively cleansing without stripping your skin.
Can I use this cleanser with retinol, and in what order?
Yes, you can use this cleanser in your routine with retinol by applying it as your first cleansing step morning and night. Because it gently cleans pores while keeping your skin calm and balanced, it is safe to use alongside active treatments like retinol without causing unwanted irritation.
How often should I use this cleanser?
You can use this cleanser twice a day in your morning and evening routines. A mild daily cleanser helps improve overall skin condition and dryness when used consistently.
Can this cleanser clog pores, cause breakouts or purging for mature skin?
This cleanser is unlikely to clog pores or cause breakouts for mature skin, as it cleanses effectively while keeping the skin balanced. It uses soothing ingredients like rice extract and beta-glucan to keep your skin calm without any harsh or irritating components.
International Journal of Cosmetic Science, 2020Journal of Cosmetic Dermatology, 2021
Can I use this cleanser around the eyes or on my body?
You can use this cleanser on the body and around the eyes, as its gentle formula cleans pores without upsetting your skin's balance. Because the skin around the eyes and on certain body areas is very thin, a safe cleanser like this helps cleanse without causing irritation.
Is this cleanser fragrance-free and alcohol-free?
Yes, it has no fragrance and no drying alcohol.
What the research says
A mixture of Panax ginseng and Crataegus pinnatifida prevented skin aging by improving procollagen type I expression, diminishing matrix metalloproteinase-1 secretion, reducing skin roughness and photodamage scores, and decreasing loss of skin moisture in human dermal fibroblasts and healthy human skin.
Journal of Ginseng Research, 2017Daily application of a cream containing niosomes loaded with purple glutinous rice extract in 20 human volunteers for 28 days resulted in a significant decrease in melanin index and skin roughness by -14.05% and -9.95%, and increases in skin hydration and elastic recovery by +48.73% and +35.98% compared to initial values.
International Journal of Cosmetic Science, 2020Panax ginseng root extract induced Type I procollagen synthesis and COL1A2 promoter activity through Smad2 phosphorylation in human dermal fibroblast cells.
Journal of Ethnopharmacology, 2007Skin care regimens containing beta-glucan improved hemoglobin index, skin hydration, and transepidermal water loss compared to vehicle control in 20 patients undergoing fractional laser therapy.
Journal of Cosmetic Dermatology, 2021Black rice extract treatment downregulated MMP-1 and MMP-3 expression, increased type I procollagen expression, and reduced reactive oxygen species production in ultraviolet-irradiated HaCaT and human dermal fibroblast skin cells.
International Journal of Molecular Medicine, 2018Black rice hydrolyzed peptides induce a dose-dependent increase in hyaluronan synthase 2 gene expression and effectively increase hyaluronan production in HaCaT keratinocytes.
Journal of Microbiology and Biotechnology, 2007A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.
Clinical, Cosmetic and Investigational Dermatology, 2017The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol.
Journal of Cosmetic Dermatology, 2020Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant.
International Journal of Cosmetic Science, 2001The cytotoxic effect of sodium lauryl sulphate on normal human keratinocytes was significantly decreased when combined with cocamidopropyl betaine, Tween 20, and Tween 80 at concentrations well below the critical micelle concentration.
Skin Pharmacology and Applied Skin Physiology, 2003Enzyme-modified ginseng extract cream significantly reduced the global photo-damage score and various roughness measures including total roughness, smoothness depth, and arithmetic roughness average compared to placebo in 23 human subjects.
Rejuvenation Research, 2015A red ginseng hydrogel formulation with 1,2-hexanediol promoted selective growth of Staphylococcus epidermidis and decreased Cutibacterium acnes in 20 female subjects.
Journal of Ginseng Research, 2022A 1% fermented black ginseng cream significantly reduced eye wrinkles and brightened skin color in twenty-three human subjects compared to control cream and baseline.
Journal of Toxicology and Environmental Health. Part A, 2020Treatment with topical formulations containing beta-glucan combined with nanofractional radiofrequency plus magnetic nanofractional radiofrequency showed the best efficacy and was tolerable and effective in Chinese women with abdominal stretch marks compared to control groups.
Dermatology and Therapy, 2023Topical beta-glucan mildly improved striae gravidarum, 1565-nm non-ablative fractional laser showed better results than topical beta-glucan, and the combined strategy further improved striae gravidarum atrophy compared to single treatment.
The Journal of Dermatology, 2022Topical application of oat beta-glucan ameliorates epidermal hyperplasia and accelerates epidermal barrier recovery by promoting keratinocyte differentiation through dectin-1-mediated ERK and p38 signaling pathways that upregulate CaSR expression.
International Journal of Biological Macromolecules, 2021
Ingredients
Water, Glycerin, Coco-Betaine, Propanediol, Pentylene Glycol, Sodium Chloride, 1,2-Hexanediol, Xanthan Gum, Hydroxyethylcellulose, Potassium Cocoyl Glycinate, Potassium Cocoate, Rice Extract, Phyllostachys Pubescens Shoot Bark Extract, Panax Ginseng Root Extract, Aspergillus Extract Ferment Filtrate, Beta-Glucan, Butylene Glycol, Trehalose, Citric Acid, Cyclodextrin, Zanthoxylum Piperitum Fruit Extract, Pulsatilla Koreana Extract, Usnea Barbata Extract, Ethylhexylglycerin
Behind this fit score
Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
-
Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-
Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-
Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-
Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-
Medical Board
Cosmetic chemist, SCS, IFSCC member
-
Medical Board, Medical Advisor
Dermatology MD
-
Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-
Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.