# Eve Lom White Brightening Mask for dry skin

**Lovi Fit: Superior fit for dry skin.**
Dry Skin Fit: High · Effectiveness: High · Safety: Excellent.

Page: https://lovi.care/skincare/uk/p/eve-lom/white-brightening-mask/for/dry-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom.

Brand: [Eve Lom](https://lovi.care/skincare/uk/brands/eve-lom)
Category: [Face masks](https://lovi.care/skincare/uk/best/face-masks)

This fit is calculated for the concerns frequently associated with dry skin: flakiness, tightness, dehydration, fine lines, and wrinkles. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

One of the best nourishing masks for dry skin.

## Why this fit

- Excellent for your dry skin, this formula leverages niacinamide and ascorbyl glucoside to effectively brighten and even your skin tone, while glycerin, shea butter, and sodium hyaluronate provide superior hydration to combat dryness and flakiness. Squalane and panthenol further support skin barrier function and offer soothing benefits, creating a deeply nourishing experience for your skin. The product is safe for your skin, with no risks of irritation due to its gentle formulation and absence of harsh ingredients.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/uk/p/eve-lom/white-brightening-mask/for/oily-skin): Average
- [Dry skin](https://lovi.care/skincare/uk/p/eve-lom/white-brightening-mask/for/dry-skin): Superior (this page)
- [Combination skin](https://lovi.care/skincare/uk/p/eve-lom/white-brightening-mask/for/combination-skin): Average
- [Sensitive skin](https://lovi.care/skincare/uk/p/eve-lom/white-brightening-mask/for/sensitive-skin): High
- [Acne-prone skin](https://lovi.care/skincare/uk/p/eve-lom/white-brightening-mask/for/acne-prone-skin): Average
- [Skin with dark spots](https://lovi.care/skincare/uk/p/eve-lom/white-brightening-mask/for/dark-spots): High
- [Mature skin](https://lovi.care/skincare/uk/p/eve-lom/white-brightening-mask/for/mature-skin): Superior
- [Dry sensitive skin](https://lovi.care/skincare/uk/p/eve-lom/white-brightening-mask/for/dry-sensitive-skin): High
- [Oily acne-prone skin](https://lovi.care/skincare/uk/p/eve-lom/white-brightening-mask/for/oily-acne-prone-skin): Average

## Key ingredients

Niacinamide, Ascorbyl Glucoside, Licorice Root Extract, Sodium Hyaluronate, Shea Butter

## What the research says

- A panthenol-enriched mask significantly decreased erythema and hyperpigmentation, increased sebum and stratum corneum moisture, and reduced transepidermal water loss compared to a saline dressing in 60 subjects undergoing facial laser treatment. ([Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/40613435/))
- Niacinamide significantly decreased hyperpigmentation and increased skin lightness compared with vehicle alone after 4 weeks of use in women by inhibiting melanosome transfer. ([The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/))
- Topical dexpanthenol acts as a moisturizer, improves stratum corneum hydration, accelerates wound healing and epidermal regeneration, reduces erythema, and improves symptoms of skin irritation compared to vehicle or no pretreatment. ([American Journal of Clinical Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12113650/))
- Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin. ([Journal of Cosmetic Dermatology, 2021](https://pubmed.ncbi.nlm.nih.gov/33103316/))
- Topical nicotinamide prevented solar-simulated UV-induced immunosuppression in healthy volunteers, and men experienced immunosuppression at solar-simulated UV doses three times lower than those required for women. ([The Journal of Investigative Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/17882270/))
- Topical 5% niacinamide applied twice daily for 12 weeks reduced fine lines and wrinkles, hyperpigmented spots, red blotchiness, and skin sallowness, and improved skin elasticity compared to vehicle control in 50 female white subjects with facial photoaging. ([Dermatologic Surgery, 2005](https://pubmed.ncbi.nlm.nih.gov/16029679/))
- Topical application of 5% vitamin C cream significantly improved global clinical scores, increased skin microrelief density, and induced elastic tissue repair in photoaged skin compared to excipient control in healthy female volunteers. ([Experimental Dermatology, 2003](https://pubmed.ncbi.nlm.nih.gov/12823436/))
- Ascorbic acid 2-glucoside gel significantly reduced gingival melanin pigmentation after 4 weeks compared to placebo in 73 subjects with symmetric pigmentation. ([Journal of Periodontology, 2009](https://pubmed.ncbi.nlm.nih.gov/19186973/))
- Topical application of VC-IP cream twice daily for 8 weeks reduces periorbital wrinkles in female subjects compared to a placebo cream. ([Journal of Cosmetic Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/34910367/))
- Combining 755 nm alexandrite laser with topical licorice gel significantly reduces terminal hair counts compared to alexandrite laser with placebo in women with idiopathic hirsutism. ([Evidence-based Complementary and Alternative Medicine, 2015](https://pubmed.ncbi.nlm.nih.gov/26273313/))
- Licochalcone A activated Nrf2 signaling, elevated cytoprotective enzymes, increased the reduced-to-oxidized glutathione ratio, and decreased reactive oxygen species in human fibroblasts and neutrophils, while a LicA-rich licorice extract lowered UVA-induced oxidative processes in vivo. ([Experimental Dermatology, 2015](https://pubmed.ncbi.nlm.nih.gov/25381913/))
- Bioactive glycyrrhizic acid and oxymatrine ionic liquid self-assembled nanomicelles significantly promoted the transdermal permeation, subcutaneous retention, and anti-photoaging efficacy of palmitoyl pentapeptide-4 in cellular and animal models compared to unformulated peptide. ([Advanced Science, 2025](https://pubmed.ncbi.nlm.nih.gov/39783908/))
- Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control. ([Journal of Drugs in Dermatology, 2011](https://pubmed.ncbi.nlm.nih.gov/22052267/))
- Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction. ([Clinical Oral Investigations, 2022](https://pubmed.ncbi.nlm.nih.gov/34623507/))
- Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days. ([BMC Oral Health, 2019](https://pubmed.ncbi.nlm.nih.gov/31311529/))
- A combination cream of stimu-tex AS and saccharide isomerate reduced erythema, increased skin capacitance, and reduced transepidermal water loss compared to placebo in 20 subjects after fractional CO2 laser procedure without causing serious adverse events. ([Lasers in Medical Science, 2025](https://pubmed.ncbi.nlm.nih.gov/41134387/))
- A skin barrier restoring cream with shea butter, silkflo, and vitamin E increased type I procollagen synthesis, enhanced antioxidant enzyme activity, decreased reactive oxygen species generation, and promoted hyaluronic acid production in H2O2-stimulated human keratinocyte cells compared to untreated cells. ([International Journal of Cosmetic Science, 2025](https://pubmed.ncbi.nlm.nih.gov/39528438/))

## What reviewers say

Based on limited data, users find this mask to be a luxurious and hydrating treatment that provides an immediate glow. However, some users report that the strong fragrance can be irritating and that the results, particularly for pigmentation correction, are not significant enough to justify the high price point.

- Liked: Deep hydration (often mentioned)
- Disliked: High price (often mentioned)
- Liked: Instant radiance (sometimes noted)
- Liked: Luxurious feel (sometimes noted)
- Disliked: Lack of results (sometimes noted)
- Disliked: Strong fragrance (sometimes noted)

## How to apply

- Could be used as part of your AM or PM routine, starting 3 times a week before working up to daily use if your skin tolerates it well.
- Apply this creamy mask after cleansing and toning, but always before your moisturizer or SPF.
- Gently spread a thin layer of the creamy mask evenly over your face, avoiding any harsh rubbing .
- For the best hydration, apply the creamy mask on slightly damp skin to help lock in moisture .
- Be sure to avoid the sensitive eye area, and do a patch test before your very first use.
- Video: https://storage.pora.ai/1bd8a450c8dc72304ff10d2ee9cf85f9.mp4

## Questions and answers

### What makes Eve Lom White Brightening Mask one of the best fits for dry skin?

This mask is an excellent fit because glycerin, shea butter, and sodium hyaluronate provide superior hydration to combat dryness and flakiness, while niacinamide and ascorbyl glucoside brighten your skin. Squalane and panthenol further support your skin barrier and calm it.
Sources: [Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/40613435/), [The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/)

### Which ingredients make this mask a good fit for dry skin?

Glycerin, shea butter, and sodium hyaluronate provide superior hydration to combat dryness and flakiness on dry skin. Squalane and panthenol further support the skin barrier, while niacinamide and ascorbyl glucoside help brighten and even your skin tone.
Sources: [Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/40613435/), [The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/)

### What does Niacinamide do for dry skin?

Niacinamide helps dry skin by strengthening the skin barrier, increasing hydration, and reducing water loss. It supports ceramide production and helps keep the surface smooth and calm. This ingredient tends to be very well tolerated and is unlikely to irritate dry skin.
Sources: [Journal of Cosmetic Dermatology, 2004](https://pubmed.ncbi.nlm.nih.gov/17147561/), [Journal of Cosmetic Dermatology, 2026](https://pubmed.ncbi.nlm.nih.gov/42108609/)

### What does Ascorbyl Glucoside do for dry skin?

Ascorbyl Glucoside helps brighten dark spots and protects dry skin from daily damage while keeping it smooth. Because dry skin often needs extra protection and help staying soft, products with this ingredient also benefit from added hydrating ingredients like glycerin or ceramides.
Sources: [Journal of Drugs in Dermatology, 2016](https://pubmed.ncbi.nlm.nih.gov/27272084/), [International Journal of Cosmetic Science, 2021](https://pubmed.ncbi.nlm.nih.gov/34679221/)

### Where does this mask go in a skincare routine for dry skin?

This nourishing mask goes into a weekly routine for dry skin after removing makeup and cleansing, before treatments and moisturizer. Using a panthenol-enriched mask like this helps restore the skin barrier, increases moisture, and is unlikely to cause irritation.
Sources: [Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/40613435/)

### Can I use this mask with retinol, and in what order?

You can use this mask in the same routine as retinol by applying the mask first to nourish your dry skin, followed by your retinol treatment. This gentle approach helps prevent dryness and irritation while supporting your skin barrier.

### How often should I use this mask?

Use this nourishing mask once a week as part of your weekly routine to combat dryness and flakiness on dry skin. It is safe for your skin and unlikely to cause irritation.

### Can this mask clog pores, cause breakouts or purging for dry skin?

This mask is unlikely to clog pores or cause breakouts for dry skin, as its gentle ingredients provide deep moisture without heavy oils that block pores. It does not cause purging because it nourishes the skin rather than speeding up cell turnover.
Sources: [American Journal of Clinical Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12113650/), [Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/40613435/)

### Is this mask fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol. Cetyl alcohol is a fatty alcohol, which soften the skin.

## Alternatives for dry skin

- [I'm From Mugwort Mask](https://lovi.care/skincare/uk/p/i-m-from/mugwort-mask/for/dry-skin) — Superior fit — £13.49 at Amazon
- [SK-II Facial Treatment Mask](https://lovi.care/skincare/uk/p/sk-ii/facial-treatment-mask/for/dry-skin) — High fit — £63.63 at Amazon
- [Tatcha The Violet-C Radiance Mask](https://lovi.care/skincare/uk/p/tatcha/violet-c-radiance-mask/for/dry-skin) — High fit — £84.80 at Amazon

## Pairs well with

- Cleanser: [CeraVe Hydrating Cleanser](https://lovi.care/skincare/uk/p/cerave/hydrating-facial-cleanser/for/dry-skin) — Superior fit — £8.29 at Amazon
- Hydrating Toner: [Dear, Klairs Supple Preparation Unscented Toner](https://lovi.care/skincare/uk/p/dear-klairs/supple-preparation-unscented-toner/for/dry-skin) — Superior fit — £11.49 at Amazon
- Moisturizer: [SKIN1004 Madagascar Centella Probio-Cica Enrich Cream](https://lovi.care/skincare/uk/p/skin1004/madagascar-centella-probio-cica-enrich-cream/for/dry-skin) — Superior fit — £14.74 at Amazon

## Where to buy

No store in United Kingdom has a checked price for this product, so the page shows none.

## Ingredients

Water, Glycerin, Propanediol, Pentylene Glycol, Niacinamide, Butyrospermum Parkii Butter Shea Butter, Squalane, Ppg-10 Methyl Glucose Ether, Panthenol, Polyglyceryl-10 Laurate, Glyceryl Stearate Se, Phenoxyethanol, Carbomer, Cetyl Alcohol, Allantoin, Potassium Hydroxide, Ascorbyl Glucoside, Olea Europaea Oil Fruit Olive Oil Fruit, Phytosteryl Octyldodecyl Lauroyl Glutamate, Sodium Hyaluronate, Sodium Pca, Tocopheryl Acetate, Disodium Edta, Sodium Citrate, Methyl Undecenoyl Leucinate, Citric Acid, Glycyrrhiza Glabra Root Extract Licorice Root Extract
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/eve-lom/white-brightening-mask/for/dry-skin
- United Kingdom: https://lovi.care/skincare/uk/p/eve-lom/white-brightening-mask/for/dry-skin (this page)
- Ireland: https://lovi.care/skincare/ie/p/eve-lom/white-brightening-mask/for/dry-skin
- Germany: https://lovi.care/skincare/de/p/eve-lom/white-brightening-mask/for/dry-skin
- France: https://lovi.care/skincare/fr/p/eve-lom/white-brightening-mask/for/dry-skin
- Italy: https://lovi.care/skincare/it/p/eve-lom/white-brightening-mask/for/dry-skin
- Netherlands: https://lovi.care/skincare/nl/p/eve-lom/white-brightening-mask/for/dry-skin
- Spain: https://lovi.care/skincare/es/p/eve-lom/white-brightening-mask/for/dry-skin
- Canada: https://lovi.care/skincare/ca/p/eve-lom/white-brightening-mask/for/dry-skin
- Australia: https://lovi.care/skincare/au/p/eve-lom/white-brightening-mask/for/dry-skin
- Singapore: https://lovi.care/skincare/sg/p/eve-lom/white-brightening-mask/for/dry-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/eve-lom/white-brightening-mask/for/dry-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/eve-lom/white-brightening-mask/for/dry-skin