# Beauty of Joseon Glow Deep Serum: Rice + Alpha-Arbutin for sensitive skin

**Lovi Fit: High fit for sensitive skin.**
Normal Skin Fit: High · Effectiveness: High · Safety: High.

Page: https://lovi.care/skincare/uk/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/sensitive-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom.

Brand: [Beauty of Joseon](https://lovi.care/skincare/uk/brands/beauty-of-joseon)
Category: [Serums and treatments](https://lovi.care/skincare/uk/best/serums)

This fit is calculated for the concerns frequently associated with sensitive skin: redness, stinging, and reactions to new products. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

One of the best serums for sensitive skin.

## Why this fit

- Highly suitable for your normal skin with sensitivity, as alpha-arbutin and niacinamide work to brighten and soothe redness, while glycerin and panthenol provide essential hydration and barrier support.
- The serum offers moderate benefits for your concerns of redness and irritation, effectively improving skin radiance.
- The safety profile is excellent, with no risks of irritation due to the absence of prohibited or harsh ingredients.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/uk/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/oily-skin): Average
- [Dry skin](https://lovi.care/skincare/uk/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/dry-skin): High
- [Combination skin](https://lovi.care/skincare/uk/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/combination-skin): Average
- [Sensitive skin](https://lovi.care/skincare/uk/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/sensitive-skin): High (this page)
- [Acne-prone skin](https://lovi.care/skincare/uk/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/acne-prone-skin): High
- [Skin with dark spots](https://lovi.care/skincare/uk/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/dark-spots): High
- [Mature skin](https://lovi.care/skincare/uk/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/mature-skin): Average
- [Dry sensitive skin](https://lovi.care/skincare/uk/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/dry-sensitive-skin): High
- [Oily acne-prone skin](https://lovi.care/skincare/uk/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/oily-acne-prone-skin): High

## Key ingredients

Rice Extract, Alpha-Arbutin, Niacinamide, Panthenol, Glycerin

## What the research says

- A panthenol-enriched mask significantly decreased erythema and hyperpigmentation, increased sebum and stratum corneum moisture, and reduced transepidermal water loss compared to a saline dressing in 60 subjects undergoing facial laser treatment. ([Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/40613435/))
- Topical dexpanthenol acts as a moisturizer, improves stratum corneum hydration, accelerates wound healing and epidermal regeneration, reduces erythema, and improves symptoms of skin irritation compared to vehicle or no pretreatment. ([American Journal of Clinical Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12113650/))
- A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women. ([Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/))
- A topical gel containing chitosan, chlorhexidine, allantoin, and dexpanthenol significantly reduced postoperative pain, trismus, swelling, and analgesic consumption, while improving wound healing after third molar surgery compared to a placebo. ([Medicina Oral, Patologia Oral Y Cirugia Bucal, 2020](https://pubmed.ncbi.nlm.nih.gov/32683390/))
- A new topical panthenol-containing emollient significantly improved transepidermal water loss reduction, stratum corneum hydration, and intercellular lipid lamellae length compared with control in healthy subjects without negatively impacting bacterial viability. ([The Journal of Dermatological Treatment, 2017](https://pubmed.ncbi.nlm.nih.gov/27425824/))
- Daily application of a cream containing niosomes loaded with purple glutinous rice extract in 20 human volunteers for 28 days resulted in a significant decrease in melanin index and skin roughness by -14.05% and -9.95%, and increases in skin hydration and elastic recovery by +48.73% and +35.98% compared to initial values. ([International Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/32812663/))
- The iontophoretic delivery of hyaluronic acid nanogel-loaded Saccharomyces/Rice Ferment Filtrate significantly reduced advanced glycation end products and mitigated skin stiffening in an ex vivo skin tissue glycation model. ([International Journal of Nanomedicine, 2025](https://pubmed.ncbi.nlm.nih.gov/40989892/))
- Red rice extract suppressed UVB-induced inflammation and skin aging in human skin fibroblasts by inhibiting the MAPK signaling pathway, leading to decreased NF-kappa B and AP-1 activation, reduced ECM degradation, and increased ECM synthesis compared to UVB-irradiated controls. ([Natural Product Communications, 2016](https://pubmed.ncbi.nlm.nih.gov/30508356/))
- A non-hydroquinone topical formulation (SKNB19) improved hyperpigmentation by 28.5% in patient self-assessment and 27% in independent reviewer assessment compared with 4% hydroquinone in 18 adult subjects, while showing significantly less irritation and better tolerability. ([Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/33022197/))
- Encapsulation of alpha arbutin in an optimized ethosomal gel significantly improved skin melanin reduction, moisture content, and elasticity in human volunteers compared to conventional formulations. ([Heliyon, 2023](https://pubmed.ncbi.nlm.nih.gov/37681127/))
- Combining a home-based radiofrequency device and arbutin cream reduced mMASI scores by 25.6% and melanin index by 22.8% at 8 weeks compared to baseline in 38 participants. ([Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/39918262/))
- Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin. ([Journal of Cosmetic Dermatology, 2021](https://pubmed.ncbi.nlm.nih.gov/33103316/))
- Topical nicotinamide prevented solar-simulated UV-induced immunosuppression in healthy volunteers, and men experienced immunosuppression at solar-simulated UV doses three times lower than those required for women. ([The Journal of Investigative Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/17882270/))
- Topical 5% niacinamide applied twice daily for 12 weeks reduced fine lines and wrinkles, hyperpigmented spots, red blotchiness, and skin sallowness, and improved skin elasticity compared to vehicle control in 50 female white subjects with facial photoaging. ([Dermatologic Surgery, 2005](https://pubmed.ncbi.nlm.nih.gov/16029679/))
- Moisturizer containing 5% panthenol, madecassoside, and copper-zinc-manganese decreased adverse reactions and downtime after ablative fractional carbon dioxide laser resurfacing with comparable efficacy to 0.02% triamcinolone acetonide cream in 20 subjects. ([Journal of Cosmetic Dermatology, 2019](https://pubmed.ncbi.nlm.nih.gov/30945430/))
- Topical dexpanthenol formulated in lipophilic vehicles improved stratum corneum hydration and reduced transepidermal water loss compared to vehicle control in humans. ([Arzneimittel-Forschung, 2000](https://pubmed.ncbi.nlm.nih.gov/10965426/))
- Hyaluronic acid, hyaluronic acid plus dexpanthenol, and isotonic saline nasal sprays all significantly improved dry nose symptoms over four weeks in 240 patients, with hyaluronic acid plus dexpanthenol providing superior nasal moisturisation compared to the other two. ([Auris, Nasus, Larynx, 2020](https://pubmed.ncbi.nlm.nih.gov/32067777/))
- The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol. ([Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31532576/))
- Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant. ([International Journal of Cosmetic Science, 2001](https://pubmed.ncbi.nlm.nih.gov/18498456/))
- Niacinamide/glycerin body moisturizers provided better rapid and prolonged improvement of cosmetic xerosis through functional improvement of stratum corneum barrier function compared to no treatment and conventional moisturizers in female subjects. ([Journal of Drugs in Dermatology, 2012](https://pubmed.ncbi.nlm.nih.gov/22206073/))

## What reviewers say

Based on a very large amount of data, users consistently praise this serum for its lightweight, watery texture that absorbs immediately, making it ideal for layering and oily or combination skin types. While highly effective at hydrating and delivering a 'glass skin' finish, its ability to fade hyperpigmentation and dark spots is generally reported as a gradual process requiring consistent, long-term use.

- Liked: Lightweight, absorbs fast (mostly mentioned)
- Liked: Fades dark spots (often mentioned)
- Liked: Hydrating, glowing finish (often mentioned)
- Liked: Gentle, non-irritating (sometimes noted)
- Disliked: Slow results (sometimes noted)
- Disliked: Ineffective for some (rarely noted)
- Disliked: Too watery (rarely noted)

## How to apply

- Use your serum in the PM routine, starting 3 times a week before building up to daily use if your skin is happy.
- Apply the serum after cleansing and toning, but before putting on your moisturizer for the best results.
- Gently press 2-3 drops of the serum into your skin and wait a minute ⏱ for it to soak in.
- Since your skin is sensitive and easily irritated, apply the serum on completely dry skin to help keep it calm.
- Always do a patch test before your first use and avoid getting the serum too close to your eyes .
- Video: https://storage.pora.ai/c879dda8655a61c19d3d8c9ebad6b06d.mp4

## Questions and answers

### What makes Beauty of Joseon Glow Deep Serum a great fit for sensitive skin?

This serum is a great fit for sensitive skin because alpha-arbutin and niacinamide help brighten and calm redness, while glycerin and panthenol bring gentle moisture and support your skin barrier. It has a very safe formula with no harsh ingredients, making irritation unlikely.
Sources: [Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/40613435/), [American Journal of Clinical Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12113650/)

### Which ingredients make this serum a good fit for sensitive skin?

This serum is a great fit for sensitive skin because alpha-arbutin and niacinamide help brighten and calm redness, while glycerin and panthenol deliver essential moisture and support the skin barrier. These ingredients offer an excellent safety profile with a very low likelihood of irritation, making it gentle and soothing for delicate skin.
Sources: [Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/40613435/), [American Journal of Clinical Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12113650/)

### What does Rice Extract do for sensitive skin?

Rice extract helps calm and protect sensitive skin while reducing redness and irritation. It also provides strong antioxidant support and helps keep skin moisturized and smooth.
Sources: [Journal of Cosmetic Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/35587098/), [International Journal of Molecular Medicine, 2018](https://pubmed.ncbi.nlm.nih.gov/29484380/)

### What does Alpha-Arbutin do for sensitive skin?

Alpha-arbutin helps brighten dark spots and even out skin tone while being generally safe with a rare occurrence of irritation. It is less likely to cause redness or stinging compared to stronger treatments, making it a suitable choice for keeping sensitive skin calm.
Sources: [Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/39555866/), [Antioxidants, 2021](https://pubmed.ncbi.nlm.nih.gov/34356362/)

### Where does this serum go in a skincare routine for sensitive skin?

This serum goes in the evening routine after your toner and before your moisturizer. Using it in the evening helps provide extra safety and simplicity around sun exposure.

### Can I use this serum with retinol, and in what order?

Yes, you can use this serum with retinol by applying the serum first to calm your skin and provide hydration, followed by your retinol. The soothing ingredients help lower the risk of dryness and redness that strong retinoids often cause.
Sources: [Journal of Cosmetic Dermatology, 2024](https://pubmed.ncbi.nlm.nih.gov/38102855/), [American Journal of Clinical Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12113650/)

### How often should I use this serum?

You can use this serum in your evening routine, applying it after your toner and before your moisturizer. It is very gentle on sensitive skin and is unlikely to cause irritation.
Sources: [Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/40613435/), [American Journal of Clinical Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12113650/)

### Can this serum clog pores, cause breakouts or purging for sensitive skin?

This serum is unlikely to cause breakouts or clog pores on sensitive skin because it avoids harsh ingredients and features a safe, lightweight formula. Glycerin and panthenol provide gentle hydration while helping to calm irritation without feeling heavy.
Sources: [Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/40613435/), [American Journal of Clinical Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12113650/)

### Is this serum fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol.

## Alternatives for sensitive skin

- [SkinCeuticals C E Ferulic](https://lovi.care/skincare/uk/p/skinceuticals/c-e-ferulic/for/sensitive-skin) — High fit — £143.35 at Amazon
- [Neogen Dermalogy Real Vitamin C Serum](https://lovi.care/skincare/uk/p/neogen-dermalogy/real-vitamin-c-serum/for/sensitive-skin) — High fit — £25.95 at Amazon
- [COSRX The Vitamin C 23 Serum](https://lovi.care/skincare/uk/p/cosrx/the-vitamin-c-23-serum/for/sensitive-skin) — High fit — £16.11 at Amazon

## Pairs well with

- Cleanser: [Fresh Soy Face Cleanser](https://lovi.care/skincare/uk/p/fresh/soy-face-cleanser/for/sensitive-skin) — Superior fit — £14.99 at Amazon
- Soothing Toner: [Clarins Toning Lotion with Camomile](https://lovi.care/skincare/uk/p/clarins/soothing-toning-lotion/for/sensitive-skin) — Superior fit — £17.91 at Amazon
- Moisturizer with Sun Protection: [Clinique Mineral Sunscreen Fluid for Face SPF 50](https://lovi.care/skincare/uk/p/clinique/broad-spectrum-spf-50-mineral-sunscreen-fluid-for-face/for/sensitive-skin) — Superior fit — £21.00 at Amazon

## Where to buy

- Amazon.co.uk: £20.93 (https://www.amazon.co.uk/dp/B0H126XLHG?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- Lookfantastic: £12.00 (https://www.lookfantastic.com/p/beauty-of-joseon-glow-deep-serum-rice-arbutin-30ml/14866966/)
- Notino: £12.80 (https://www.notino.co.uk/beauty-of-joseon/glow-deep-serum-rice-arbutin-brightening-serum-for-even-skintone/p-16116937/)
Prices checked 10 Oct – 6 Nov 2026.

## Ingredients

Rice Bran Water, Water, Glycerin, Butylene Glycol, 1,2-Hexanediol, Dipropylene Glycol, Alpha-Arbutin, Niacinamide, Methyl Gluceth-20, Panthenol, Polyglycerin-3, Trehalose, Glyceryl Glucoside, Hydrolyzed Jojoba Esters, Hydroxyethyl Acrylate Sodium Acryloyldimethyl Taurate Copolymer, Ethylhexylglycerin, Hydroxyethyl Cellulose, Xanthan Gum, Arginine, Acrylates C10-30 Alkyl Acrylate Crosspolymer, Disodium Edta, Coptis Japonica Root Extract, Sorbitan Isostearate, Glucose, Coix Lacryma-Jobi Ma-Yuen Seed Extract, Glycine Soja Seed Extract Soybean Seed Extract, Hordeum Distichon Extract Hordeum Vulgare Extract, Rice Extract, Sesamum Indicum Seed Extract, Wheat Seed Extract, Vigna Radiata Seed Extract, Zea Mays Kernel Extract
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

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