# Beauty of Joseon Glow Deep Serum: Rice + Alpha-Arbutin for dry skin

**Lovi Fit: High fit for dry skin.**
Dry Skin Fit: High · Effectiveness: High · Safety: High.

Page: https://lovi.care/skincare/uk/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/dry-skin

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom.

Brand: [Beauty of Joseon](https://lovi.care/skincare/uk/brands/beauty-of-joseon)
Category: [Serums and treatments](https://lovi.care/skincare/uk/best/serums)

This fit is calculated for the concerns frequently associated with dry skin: flakiness, tightness, dehydration, fine lines, and wrinkles. For scores based on a full skin profile (12D face scan, goals, preferences), use the Lovi app.

A great choice for dry skin; a few serums fit it even better.

## Why this fit

- Highly suitable for your dry skin, this serum utilizes Rice Bran Water and Glycerin to provide essential hydration and alleviate flakiness. Alpha-arbutin and niacinamide work synergistically to offer moderate brightening and even out skin tone.
- Panthenol and Glyceryl Glucoside further support barrier repair and moisture retention, addressing your dry skin concerns effectively.
- The formulation is safe for your skin, with no harsh or irritating ingredients present.

## Fit by skin type

- [Oily skin](https://lovi.care/skincare/uk/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/oily-skin): Average
- [Dry skin](https://lovi.care/skincare/uk/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/dry-skin): High (this page)
- [Combination skin](https://lovi.care/skincare/uk/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/combination-skin): Average
- [Sensitive skin](https://lovi.care/skincare/uk/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/sensitive-skin): High
- [Acne-prone skin](https://lovi.care/skincare/uk/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/acne-prone-skin): High
- [Skin with dark spots](https://lovi.care/skincare/uk/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/dark-spots): High
- [Mature skin](https://lovi.care/skincare/uk/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/mature-skin): Average
- [Dry sensitive skin](https://lovi.care/skincare/uk/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/dry-sensitive-skin): High
- [Oily acne-prone skin](https://lovi.care/skincare/uk/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/oily-acne-prone-skin): High

## Key ingredients

Rice Extract, Alpha-Arbutin, Niacinamide, Panthenol, Glycerin

## What the research says

- Niacinamide significantly decreased hyperpigmentation and increased skin lightness compared with vehicle alone after 4 weeks of use in women by inhibiting melanosome transfer. ([The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/))
- Encapsulation of alpha arbutin in an optimized ethosomal gel significantly improved skin melanin reduction, moisture content, and elasticity in human volunteers compared to conventional formulations. ([Heliyon, 2023](https://pubmed.ncbi.nlm.nih.gov/37681127/))
- Topical oil-in-water and water-in-oil emulsions containing glyceryl glucoside, natural moisturizing factors, and ceramide significantly improved skin hydration and barrier function while reducing visible dryness and tactile roughness in subjects with very dry skin compared to untreated sites and vehicles. ([The Journal of Clinical and Aesthetic Dermatology, 2012](https://pubmed.ncbi.nlm.nih.gov/22916312/))
- Topical application of glyceryl glucoside significantly increased AQP3 mRNA levels and reduced transepidermal water loss compared with vehicle-controlled areas in volunteer subjects. ([Skin Pharmacology and Physiology, 2012](https://pubmed.ncbi.nlm.nih.gov/22584263/))
- A topical xanthan gum nanogel containing gamma-oryzanol-loaded nanostructured lipid carriers and nanosized TiO2 and MBBT filters demonstrated high photoprotection with an SPF of 34 and no skin irritation or sensitization in a rat model. ([Pharmaceuticals, 2023](https://pubmed.ncbi.nlm.nih.gov/37242453/))
- Daily application of a cream containing niosomes loaded with purple glutinous rice extract in 20 human volunteers for 28 days resulted in a significant decrease in melanin index and skin roughness by -14.05% and -9.95%, and increases in skin hydration and elastic recovery by +48.73% and +35.98% compared to initial values. ([International Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/32812663/))
- The iontophoretic delivery of hyaluronic acid nanogel-loaded Saccharomyces/Rice Ferment Filtrate significantly reduced advanced glycation end products and mitigated skin stiffening in an ex vivo skin tissue glycation model. ([International Journal of Nanomedicine, 2025](https://pubmed.ncbi.nlm.nih.gov/40989892/))
- Red rice extract suppressed UVB-induced inflammation and skin aging in human skin fibroblasts by inhibiting the MAPK signaling pathway, leading to decreased NF-kappa B and AP-1 activation, reduced ECM degradation, and increased ECM synthesis compared to UVB-irradiated controls. ([Natural Product Communications, 2016](https://pubmed.ncbi.nlm.nih.gov/30508356/))
- A non-hydroquinone topical formulation (SKNB19) improved hyperpigmentation by 28.5% in patient self-assessment and 27% in independent reviewer assessment compared with 4% hydroquinone in 18 adult subjects, while showing significantly less irritation and better tolerability. ([Journal of Cosmetic Science, 2020](https://pubmed.ncbi.nlm.nih.gov/33022197/))
- Combining a home-based radiofrequency device and arbutin cream reduced mMASI scores by 25.6% and melanin index by 22.8% at 8 weeks compared to baseline in 38 participants. ([Journal of Cosmetic Dermatology, 2025](https://pubmed.ncbi.nlm.nih.gov/39918262/))
- Polyvinyl pyrrolidone-K90/Eudragit RL100 dissolving microneedle patches loaded with alpha-arbutin and resveratrol enhanced intradermal delivery by approximately 2.6 times compared to cream and slightly decreased the melanin index in human participants without causing skin irritation. ([Biomaterials Science, 2023](https://pubmed.ncbi.nlm.nih.gov/37183632/))
- Topical post-laser application of human adipocyte-derived mesenchymal stem cell media combined with niacinamide significantly improved wrinkle index, melanin index, patient satisfaction, and investigator esthetic improvement scores compared to vehicle cream in patients with aging skin. ([Journal of Cosmetic Dermatology, 2021](https://pubmed.ncbi.nlm.nih.gov/33103316/))
- Topical nicotinamide prevented solar-simulated UV-induced immunosuppression in healthy volunteers, and men experienced immunosuppression at solar-simulated UV doses three times lower than those required for women. ([The Journal of Investigative Dermatology, 2008](https://pubmed.ncbi.nlm.nih.gov/17882270/))
- Topical 5% niacinamide applied twice daily for 12 weeks reduced fine lines and wrinkles, hyperpigmented spots, red blotchiness, and skin sallowness, and improved skin elasticity compared to vehicle control in 50 female white subjects with facial photoaging. ([Dermatologic Surgery, 2005](https://pubmed.ncbi.nlm.nih.gov/16029679/))
- Topical dexpanthenol acts as a moisturizer, improves stratum corneum hydration, accelerates wound healing and epidermal regeneration, reduces erythema, and improves symptoms of skin irritation compared to vehicle or no pretreatment. ([American Journal of Clinical Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12113650/))
- Moisturizer containing 5% panthenol, madecassoside, and copper-zinc-manganese decreased adverse reactions and downtime after ablative fractional carbon dioxide laser resurfacing with comparable efficacy to 0.02% triamcinolone acetonide cream in 20 subjects. ([Journal of Cosmetic Dermatology, 2019](https://pubmed.ncbi.nlm.nih.gov/30945430/))
- Topical dexpanthenol formulated in lipophilic vehicles improved stratum corneum hydration and reduced transepidermal water loss compared to vehicle control in humans. ([Arzneimittel-Forschung, 2000](https://pubmed.ncbi.nlm.nih.gov/10965426/))
- A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women. ([Clinical, Cosmetic and Investigational Dermatology, 2017](https://pubmed.ncbi.nlm.nih.gov/28860834/))
- The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol. ([Journal of Cosmetic Dermatology, 2020](https://pubmed.ncbi.nlm.nih.gov/31532576/))
- Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant. ([International Journal of Cosmetic Science, 2001](https://pubmed.ncbi.nlm.nih.gov/18498456/))

## What reviewers say

Based on a very large amount of data, users consistently praise this serum for its lightweight, watery texture that absorbs immediately, making it ideal for layering and oily or combination skin types. While highly effective at hydrating and delivering a 'glass skin' finish, its ability to fade hyperpigmentation and dark spots is generally reported as a gradual process requiring consistent, long-term use.

- Liked: Lightweight, absorbs fast (mostly mentioned)
- Liked: Fades dark spots (often mentioned)
- Liked: Hydrating, glowing finish (often mentioned)
- Liked: Gentle, non-irritating (sometimes noted)
- Disliked: Slow results (sometimes noted)
- Disliked: Ineffective for some (rarely noted)
- Disliked: Too watery (rarely noted)

## How to apply

- Apply this serum PM, starting 3×/week and working up to daily use as your skin adjusts.
- Place the serum after cleansing and toner, but right before your moisturizer.
- Gently press 2-3 drops of the serum into your skin and let it absorb for a minute.
- Apply the serum on slightly damp skin to help lock in extra moisture.
- Avoid the eye area and do a patch test before your first use.
- Video: https://storage.pora.ai/c879dda8655a61c19d3d8c9ebad6b06d.mp4

## Questions and answers

### What makes Glow Deep Serum a great fit for dry skin?

This serum is a great fit because it uses rice bran water and glycerin to deliver essential moisture and help soothe flakiness. Ingredients like panthenol and glyceryl glucoside further support your skin barrier to hold onto hydration and keep your skin soft and smooth.
Sources: [The Journal of Clinical and Aesthetic Dermatology, 2012](https://pubmed.ncbi.nlm.nih.gov/22916312/), [Skin Pharmacology and Physiology, 2012](https://pubmed.ncbi.nlm.nih.gov/22584263/)

### Which ingredients make this serum a good fit for dry skin?

This serum is a great fit for dry skin because it uses rice bran water and glycerin to provide essential moisture and help soothe flakiness. Ingredients like panthenol and glyceryl glucoside further support your skin barrier and help lock in hydration to keep your skin smooth and comfortable.
Sources: [The Journal of Clinical and Aesthetic Dermatology, 2012](https://pubmed.ncbi.nlm.nih.gov/22916312/), [Skin Pharmacology and Physiology, 2012](https://pubmed.ncbi.nlm.nih.gov/22584263/)

### What does Rice Extract do for dry skin?

Rice extract helps keep dry skin hydrated and smooth while making it feel softer. It brings moisture back to the surface and supports overall skin barrier comfort.
Sources: [Journal of Cosmetic Dermatology, 2022](https://pubmed.ncbi.nlm.nih.gov/35587098/), [International Journal of Molecular Sciences, 2022](https://pubmed.ncbi.nlm.nih.gov/36613524/)

### What does Alpha-Arbutin do for dry skin?

Alpha-arbutin is not primarily designed to hydrate dry skin, but advanced formulations containing it may help improve moisture content and elasticity while brightening dark spots. A dry skin type needs rich moisturizers with ingredients like ceramides, hyaluronic acid, and facial oils to properly nourish the skin barrier.
Sources: [Heliyon, 2023](https://pubmed.ncbi.nlm.nih.gov/37681127/)

### Where does this serum go in a skincare routine for dry skin?

Beauty of Joseon Glow Deep Serum goes in the evening routine after cleansing and before moisturizing. This helps keep things simple and safe around sun exposure while delivering hydration and brightening benefits.

### Can I use this serum with retinol, and in what order?

You can use this serum with retinol by applying the serum first to give your dry skin essential moisture before your retinol. This formula uses ingredients like glycerin and panthenol, which help keep skin comfortable and support your moisture barrier when using active treatments.
Sources: [The Journal of Clinical and Aesthetic Dermatology, 2012](https://pubmed.ncbi.nlm.nih.gov/22916312/)

### How often should I use this serum?

You can use this serum in your evening routine. It helps add moisture and brighten dry skin safely and gently.
Sources: [The British Journal of Dermatology, 2002](https://pubmed.ncbi.nlm.nih.gov/12100180/), [The Journal of Clinical and Aesthetic Dermatology, 2012](https://pubmed.ncbi.nlm.nih.gov/22916312/)

### Can this serum clog pores, cause breakouts or purging for dry skin?

This serum is unlikely to clog pores or cause breakouts for dry skin. The formulation is safe and free of harsh ingredients, helping keep dry skin feeling soft and comfortable.

### Is this serum fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol.

## Alternatives for dry skin

- [Beauty of Joseon Propolis + Niacinamide Glow Serum](https://lovi.care/skincare/uk/p/beauty-of-joseon/propolis-niacinamide-glow-serum/for/dry-skin) — Superior fit — £36.96 at Amazon
- [Augustinus Bader The Serum](https://lovi.care/skincare/uk/p/augustinus-bader/the-serum/for/dry-skin) — Superior fit — £248.00 at Amazon
- [KraveBeauty Great Barrier Relief](https://lovi.care/skincare/uk/p/kravebeauty/great-barrier-relief/for/dry-skin) — Superior fit — £32.95 at Amazon

## Pairs well with

- Cleanser: [CeraVe Hydrating Cleanser](https://lovi.care/skincare/uk/p/cerave/hydrating-facial-cleanser/for/dry-skin) — Superior fit — £8.29 at Amazon
- Hydrating Toner: [Dear, Klairs Supple Preparation Unscented Toner](https://lovi.care/skincare/uk/p/dear-klairs/supple-preparation-unscented-toner/for/dry-skin) — Superior fit — £11.49 at Amazon
- Moisturizer: [SKIN1004 Madagascar Centella Probio-Cica Enrich Cream](https://lovi.care/skincare/uk/p/skin1004/madagascar-centella-probio-cica-enrich-cream/for/dry-skin) — Superior fit — £14.74 at Amazon

## Where to buy

- Amazon.co.uk: £20.93 (https://www.amazon.co.uk/dp/B0H126XLHG?tag=lovi-care-web-product-21&linkCode=osi&th=1&psc=1)
- Lookfantastic: £12.00 (https://www.lookfantastic.com/p/beauty-of-joseon-glow-deep-serum-rice-arbutin-30ml/14866966/)
- Notino: £12.80 (https://www.notino.co.uk/beauty-of-joseon/glow-deep-serum-rice-arbutin-brightening-serum-for-even-skintone/p-16116937/)
Prices checked 10 Oct – 6 Nov 2026.

## Ingredients

Rice Bran Water, Water, Glycerin, Butylene Glycol, 1,2-Hexanediol, Dipropylene Glycol, Alpha-Arbutin, Niacinamide, Methyl Gluceth-20, Panthenol, Polyglycerin-3, Trehalose, Glyceryl Glucoside, Hydrolyzed Jojoba Esters, Hydroxyethyl Acrylate Sodium Acryloyldimethyl Taurate Copolymer, Ethylhexylglycerin, Hydroxyethyl Cellulose, Xanthan Gum, Arginine, Acrylates C10-30 Alkyl Acrylate Crosspolymer, Disodium Edta, Coptis Japonica Root Extract, Sorbitan Isostearate, Glucose, Coix Lacryma-Jobi Ma-Yuen Seed Extract, Glycine Soja Seed Extract Soybean Seed Extract, Hordeum Distichon Extract Hordeum Vulgare Extract, Rice Extract, Sesamum Indicum Seed Extract, Wheat Seed Extract, Vigna Radiata Seed Extract, Zea Mays Kernel Extract
## About the Lovi Fit

Lovi: Unbiased, science-based skincare AI trained on real user outcomes.

Lovi calculates every fit score from the full ingredient list with brand-independent rules its dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update. Levels from best to worst: Superior, High, Average, Low, Caution, Warning.

Behind this fit score: Nadia Kapleva, MS (Co-founder, Medical Director); Alexey Shagraev, PhD (Co-founder, CEO and CTO); Dr. Sofía Perea Pérez, MD, MSc (Medical Board); Aishani Shah, MD (Medical Board); Asya Zubkova, MS (Medical Board); Hanna Kurets, MD (Medical Board, Medical Advisor); Elina Nazarenko, MD (Medical Board); Victoria Derkova, MS (Medical Board).

Page built Nov 8, 2026.

More from Lovi: https://lovi.care/skincare/llms.txt

## This page in other countries

- United States: https://lovi.care/skincare/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/dry-skin
- United Kingdom: https://lovi.care/skincare/uk/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/dry-skin (this page)
- Ireland: https://lovi.care/skincare/ie/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/dry-skin
- Germany: https://lovi.care/skincare/de/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/dry-skin
- France: https://lovi.care/skincare/fr/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/dry-skin
- Italy: https://lovi.care/skincare/it/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/dry-skin
- Netherlands: https://lovi.care/skincare/nl/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/dry-skin
- Spain: https://lovi.care/skincare/es/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/dry-skin
- Canada: https://lovi.care/skincare/ca/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/dry-skin
- Australia: https://lovi.care/skincare/au/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/dry-skin
- Singapore: https://lovi.care/skincare/sg/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/dry-skin
- Saudi Arabia: https://lovi.care/skincare/sa/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/dry-skin
- United Arab Emirates: https://lovi.care/skincare/ae/p/beauty-of-joseon/glow-deep-serum-rice-alpha-arbutin/for/dry-skin